Creativity and

InnovationBY:- BABASAB PATIL

WHAT IS Creativity

Creativity is a mental process involving the

generation of new ideas or concepts, or new

associations of the creative mind between

existing ideas or concepts.

An alternative conception of creativity is that

it is simply the act of making something new.?

Need of Creativity

Creativity can be used when confronted with a decision making problem.

People differ in their inherent creativity.

To over come from routine.

What is innovation

Innovation is about creating value and increasing efficiency, and therefore growing your business.

"Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way.”

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Thomas Edison

“I have not failed, I’ve just found 10,000 ways that won’t work”.

How innovative are you?

Remove three sticks to leave four

Distinguishing between creativity and innovation

Creativity is typically used to refer to the act of producing new ideas, approaches or actions.

Innovation is the process of both generating and applying such creative ideas in some specific context.

Distinguishing between creativity and innovation

In the context of an organization, therefore, the term

innovation is often used to refer to the entire process by

which an organization generates creative new ideas and

converts them into novel, useful and viable commercial

products, services, and business practices.

While the term creativity is reserved to apply specifically

to the generation of novel ideas by individuals or groups,

as a necessary step within the innovation process.

Distinguishing between creativity and innovation

innovation "begins with creative ideas,„ "...creativity by individuals and teams is a

starting point for innovation; the first is a necessary but not sufficient condition for the second.„

Distinguishing between creativity and innovation

Alternatively, there <is no real difference between these terms, as creativity is both novel and appropriate <,,(which implies successful application).

It seems that creativity is preferred in art contexts whereas innovation in business ones.

Obstacles to Work Creativity

ORGANIZATIONAL IMPEDIMENTS such as internal

political problems, harsh criticism of new ideas,

destructive internal competition, avoidance of risk

and overemphasis on the status quo

WORKLOAD PRESSURES such as extreme time

pressure, unrealistic expectations, or distractions

components of creativity & innovation

Intrinsictask motivation

Creative thinking skill

Expertise is the foundation for all creative work

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Organizacional Climate

Organisational Innovation

Organisational Culture

Leadership Style

Resources & Skills

Structure & Systems

Determinants of Organisational Creativity and Innovation (AIC)

Components of Individual Creativity

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CreativitySkills

IntrinsicMotivation

Expertise

C

Organisation Creativity

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IncreasingEnergy &EffectivenessUnder Pressure

BuildingTrusting

Relationships

Creatingthe Future

Innovation & Unique Potential

Success

Initiative

Innovation within the organization depends upon:

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Organizational Motivation – the basic

orientation of the organization toward innovation;

shared vision; providing rewards and recognition;

lack of internal politics, and lack of overemphasis

on the status quo.

Resources – everything the organization has

available to aid in the area targeted for innovation,

including time, funding, information and materials.

Cont..

Management Practices – allowing

freedom and autonomy in the practice of

work; providing challenge; specifying clear

strategic goals and forming work teams

comprised of individuals with diverse skills

and perspectives.

Thinking provides knowledge, Knowledge

makes you great.

THANK U