Post on 22-Jan-2018
transcript
CULTURE DRIVEN INNOVATION Goranka Horjan,
Ethographic Museum, Zagreb, CEO
INTANGIBLE CULTURE HERITAGE AS A KEY DRIVER FOR SOCIAL INNOVATION
OPEN INNOVATION MODEL FOR CULTURE
openness
participation
time constraints
visitors satisfaction edutainment
entertainment
share knowledge
space constraints
leisure industry competition
increase value
preserve patrimony
accessibility
create knowledge
social media going virtual
users
education
Participatory design Placemaking
HOW TO CONNECT ICH FOR PEOPLE’S WELL-BEING
PARKS & PICNICS
CONNECTING WITH
REAL EXPERIENCES
NGO’s FOR CULTURE
Cultural landscapes
SIsound & light & mapping =Iventure into new technologies
Social networks, CROWDSOURCING
Culture helps to sustain environment
EXPERIENCE DESIGN FOR SOCIAL INNOVATION
The Knowledge, Social and Business
dimensions of User Experience (Santoro 2012)
Social Innovations are innovations that
are not only good for society but also
enhance society’s capacity to act.
(DG Enterprise 2012, Social
Innovation competition)
The people experience is a persistent
illusion integrated in people`s mind.
The elements of awareness, aspiration
and action are blended in the unique
social innovation experience.
ICH platform is needed to enable
people to interact, co-create and
compete for the collective good.
SOME PRACTICE EXAMPLES
INTEGRATING ICH IN MUSEUM EXHIBITIONS
TOY HAS A HEART
Exhibition for family visit
SMOKE - TOBACCO STORY
Strong message –smoking is „out”
INTERACTION – UNLOCKS HEARTS OF VISITORS
SENSE OF PLACE
ICH exchange programme - MEN AND SEA
PROMOTING INTERCULTURAL
DIALOGUE
ICH FOR INCLUSION
MUSEUMS ENCOURAGE «ACTIVE»
LEARNING
VARIOUS POSSIBILITES HOW TO ATTRACT NEW AUDIENCES - GEOCACHING
CRAFTATTRACT – BACKGROUND FOR THE PROJECT
WORK COOPERATION WITH CRAFTSMEN
INTERNATIONAL ORGANISATIONS HOME AND HOBBY
WHAT DO WE NEED?
• Solutions in line with mission, vision and core values
• Fair and well-balanced involvement of different stakeholders
(their identification is a priority)
• Good investment and maintainance policy
• Simple and direct approach
• Clear benefit indicators
• Value for Money
• Efficient tools to persude authorities why to be supportive
• Support of people – involvement of communities in a quality
approach
THREATS
Mentality differences
Ignorance / Lack of knowledge
Funding, financial problems
Scepticism about benefits
Policies
Lack of human resources
Different frameworks
Bureaucracy
Interoperability within exsiting models of cultural heritage protection
Sustainability of investments into new technological solutions
Is there a solution: Good arguments are needed to motivate people if
possible supported by benefit indicators
SOME UNIQUE FEATURES PROMOTED BY THE BEST IN HERITAGE
• Res non verba!
• Profession building, by bringing heritage occupations together
• Public memory event: museums, reliable heritage industry, (public side of) conservation
• Bringing young professionals and PhD students into the focus of professionalism
• Bringing professional and civil sector together
By T. Šola, BIH director
THANK YOU FOR YOUR ATTENTION