Post on 13-Apr-2017
transcript
Crowdfunding in 27 Easy Steps
HELLOI’m Jordan WeismanCEO Harebrained Schemes www.harebrained-schemes.com@webeharebrained
Vision, Clarity, & ConfidenceDon’t shoot for the stars if you’re only trying
to get over the hedge.
Vision, Clarity, and Confidence
✘ INSPIRE the audience with your VISION
✘ ILLUSTRATE your VISION with CLARITY
✘ BUILD CONFIDENCE that you can realize your Vision
Know What You’re BuildingDon’t go into this half-cocked.
+ =
Know What You’re Building
✘ Research✗ Have you done this before?✗ Have you researched others who have?
✘ Budget Development Carefully✗ No going back to “the well”✗ Your reputation is on the line
✘ Budget Publishing Carefully✗ Marketing & PR✗ Distribution Costs
People will only “invest” in your vision AFTER YOU
have invested in it.
Campaign PlanningStudy those that have gone before
+ =+
Campaign Planning
Research Similar Crowdfunding Projects✘ What funding ranges worked?✘ What reward prices worked?
✗ Graph the revenue per price point✘ What reward items / content worked?✘ What social missions worked?✘ What social rewards worked?
Campaign Planning
Understanding Cost Of Goods✘ Digital Distribution
✗ PC - Costs of fulfilment✗ Mobile - Watch out for iOS costs
✘ Design and Sourcing✗ Everything you do takes time away from your Game
✘ COG Challenges✗ Low volume manufacturing = high unit costs✗ More reward items = lower production per item
Three Horsemen of the Crowdfunding Apocalypse
Picking, Packing, & Shipping
The PitchKISS
Keep Is Simple (or you're the one that is) Stupid
+ =
The Pitch
Vision, Clarity, & Confidence ✘ Hierarchy of Information
✗ Video✗ Graphics✗ Text✗ FAQ
✘ Video should be Professional but PERSONAL✗ Don’t overproduce it.
The Arc of a CampaignThis isn’t a sprint - it’s a Marathon
+ =
First 48 Hours
Last 48 Hours
26 days of hell33%
47%
20%
The First 48 Hours
You Must Open with a BANG✘ You need to BUILD an audience BEFORE launching
✗ Go live where they live - they need to know you✗ Share with them your vision beforehand✗ Get them psyched to be there on day one
✘ You need to MARKET your Crowdfunding✗ Use Social Media Missions to spread the word✗ Network with other Crowdfunders, Press, & Platforms
The 26 Days of Hell
Keep the Energy UP✘ Connect with the audience
✗ Answer questions - promptly✗ Say thank you - personally✗ Participate in the dialog - constantly
✘ Schedule exciting new updates - Regularly
✘ Create activities to keep the audience engaged
The Fourth Horsemen of the Crowdfunding Apocalypse
STRETCH GOALS
The Last 48 Hours
Amp UP the Energy✘ Kickstarter’s 48 Hour Email
✘ Hold something EXCITING to be revealed
✘ Now it's a SPRINT - go to FULL COURT PRESS
The Costs of CrowdfundingThere is no such thing as FREE MONEY
+ =
The Costs of Crowdfunding
✘ Platform & Credit Card = 10%
✘ COGs & The Three Horsemen = 15 to 20%
✘ Community Management✗ During Campaign✗ During Development
✘ Taxes
✘ Early adopters Already Bought
THANKSJordan WeismanCEO Harebrained Schemes www.harebrained-schemes.com@webeharebrained