Crowdsourcing - Beyond Experimentation

transcript

How Crowdsourcing &Social Production Enable Fundamental, Large Scale, Re-Imaging of Business.

We have seen Crowdsourcing in action already

20001991

Source: Mary Meeker presentation at All things D.

[Labor, Influence]

The end of all other encyclopedia business models

Less than a decade to transform the economics of audio/video

Date Source: Skype Journal.

[Assets, Influence]

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

Simultaneous Skype Users [a way of looking at the capacity of the network]

Innovation: “Not invented here” vs “Proudly found elsewhere”

[Labor, Assets, Influence]

1999 2012

1. How do we access key resources?

Sharing, Commenting, Reviewing

Open Innovation, Co-Creation, Micro Tasks

Crowd Funding, Crowd Lending

Collaborative Consumption

“Big Data”

People as brokers of key resources at Internet scale

Ronald Coase“Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?”About 75 years ago Shaun Abrahamson and millions of others like this

Why do we organize firms a certain way?

2. Who is doing the work?

Value Created

Income/Expenses

Sales Marketing Operations ProductionR + D

Value Created

Income/Expenses

“Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty”

“Magnitude of upcoming change will be stunning”

– Mary Meeker, partner KPCB

About 50% of this Re-Imagination enabled by crowds

Source: Mary Meeker presentation at All things D.

20001991

And this is just the start

Travel: This apartment versus a Hotel room? [Assets,Influence]

Funding: 66,694 people vs Venture Capital [Capital, Influence]

Identifying local infrastructure needs Now also an important part of campaign finance

Identifying local infrastructure needs And popular in Brasil, too

Identifying local infrastructure needs Distributed research and analysis

Healthcare: Positive Reviews vs Total Stranger [Influence]

New Products: New designs and validation vs internal design teams

Biz Dev: Large open calls vs behind the scenes [Labor, Influence]

Design: Multiple designers versus 1 agency [Labor, Influence]

Large open calls for public challenges, too

And leading the way in construction from Brasil

Sharing resources versus owning resources [Assets, Data]

Education: anything anyone, anywhere vs a campus [Labor, Influence]

Apparel: best of the crowd + best of traditional models [Labor, Influence]

Emergency Response: faster better data for first responders[Labor, Data, Influence]

From Kenya to Japan [Labor, Influence]

Traffic: our big data vs very expensive data [Data]

Mobile Service: Better support, R&D and sales versus [Labor, Influence]

If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets + Data), you get massive impacts

+ across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support)

+ across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Industrials)

Fundamental restructuring enabled by crowds

Sharing, Commenting, Reviewing

Open Innovation, Co-Creation, Micro Tasks

Crowd Funding, Crowd Lending

Collaborative Consumption

“Big Data”

New ways to access critical resources more efficiently

Ronald Coase“Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?”About 75 years ago Shaun Abrahamson and millions of others like this

Why do we organize firms a certain way?

Value Created

Income/Expenses

Crowdsourcingfundamental, large scale rethinking of business.July 4 2012

Shaun Abrahamson@shaunabeshaun@mutopo.com