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The Marketing Department of the Future: Crowdsourcing Solutions for SMB Marketers
TRADA PRESENTS
Thursday, September 29, 2011
trada.com
#SMBCrowdsourcing
$25
Thursday, September 29, 2011
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonCEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
In 2007, Ross left a successful 13 year career as a trial lawyer to pursue his dream of founding a technology company (in part so that he could wear shorts and sandals to work every day) by co-founding crowdSPRING – the world’s #1 marketplace for crowdsourced graphic design, industrial design and copywriting services.
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonCEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
By 2004 Fergus had spent several years building the UK’s leading student tour operator and Europe’s largest Winter music festival and decided to swap his snowboard for a surfboard in South West Portugal. A bizarre place to then co-found a start-up like Wooshii!
Wooshii is an on-line marketplace for video professionals servicing small businesses with videos for their websites.
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonCEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
Bryan Estes is Director of Business Development and Implementation Specialist for BigDoor, a company dedicated to making the online world more rewarding by providing gamification technology to non-gaming websites. Bryan works closely with BigDoor’s partners to get them up to speed and running quickly with gamification.
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonCEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
Lukas Biewald is Chairman and co-founder of CrowdFlower, a crowdsourcing Internet company that breaks large digital projects into small tasks and distributes them to workers around the world. CrowdFlower engages a workforce of nearly 1 million people to complete more than 1 million microtasks every day on behalf of a range of Fortune 50 companies.
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonCEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
Peter LaMotte is President of GeniusRocket, a creative agency based in Washington DC. First hired by GeniusRocket to run their marketing department, Peter eventually became President of the company at which point he changed the business model from a crowdsourcing company running video and design contests, to a creative agency powered by the creativity of vetted professional community.
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonCEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
Niel Robertson came to Colorado from Boston in 1998 to find out more about “this state he was always flying over”. To his surprise, he liked it and started building companies. Along the way he built two software companies, opened (and closed) a couple of restaurants, and learned how to love Fleece and Flip Flops.Currently, he is the founder and CEO of Trada, the world’s first and only crowdsourced paid search marketplace.
Thursday, September 29, 2011
Tap into the crowd: what is crowdsourcing?
Thursday, September 29, 2011
Crowdsourcing is the process of handing tasks traditionally performed by one person...
Thursday, September 29, 2011
to a crowd of people.
Thursday, September 29, 2011
Diversity of
thinking
Widerange oftalent
Fast results
Simplified hiring
Lower cost
Thursday, September 29, 2011
Crowdsourcing makes things attainable for SMB marketers that they wouldn’t otherwise be able to have.
Thursday, September 29, 2011
Content creation
Graphic design/video Software/website bug testing
Search marketingMicrotasking
Translation
(and more)
Thursday, September 29, 2011
The intern problem The expert problem
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonFounder and CEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
Thursday, September 29, 2011
How are these workers paid?
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonFounder and CEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
Thursday, September 29, 2011
How are these workers paid?
How can you make it work for your business?
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonFounder and CEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
Thursday, September 29, 2011
THURSDAY, OCT 6, 12:15PM EASTERN
Crowd and Community Management for SMB Marketers
Bryan Estes, Director of Biz DevBigDoor.com
Niel RobertsonCEO, Trada
Game mechanics wizards BigDoor will share insight into crowd incentive and community management, as well as practical steps SMB marketers can take to manage a crowd of virtual workers to perform to their goals. Trada CEO Niel Robertson, who authored the crowdsourcing theory ‘Crowd Mechanics’, will discuss specific elements necessary to managing a crowd of experts to meet both individual and group goals.
Thursday, September 29, 2011
THURSDAY, OCT 13, 12:15PM EASTERN
Crowdsourcing Content and Distributing Across Channels
Mark ChatowVP of MarketingServio.com
SMBs and larger companies struggle with creating enough/the right content, and with managing and amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask firm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI, and how to amplify your content to get the most value.
Lukas Biewald, Chairman/Co-founder, CrowdFlower.com
Thursday, September 29, 2011
THURSDAY, OCT 20, 12:15PM EASTERN
Right Brains On Demand: Crowdsourcing Video
Anna Sawyer, Marketing Manager,Trada.com
Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. They'll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team.
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Peter LaMotte, President, GeniusRocket.com
Thursday, September 29, 2011
Ross KimbarovskyCo-founder, Crowdspring.com
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Lukas Biewald, Chairman/Co-founder, Crowdflower.com
Peter LaMotte, President, GeniusRocket.com
Niel RobertsonFounder and CEO, Trada.com
Bryan Estes, Director of Biz DevBigDoor.com
QUESTIONS!Want more info? dranda@trada.com
Thursday, September 29, 2011