Post on 03-Jul-2015
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Bringing in consumers to the “backstage” ●builds a deeper level of
involvement with the brand●expands the customer’s
experience ●makes the customer’s
experience more personal and emotional.
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Avoid it by...
asking the right Qs...
Crowdsourcing is part of a company’s culture and not some last minute “life vest”DO! DON'T!
How to keep out "party crashers"?
With a well-defined crowdsourcing method with a specific purpose, time-frame, and a clear set of rule�s.
Do it like...● Vitamin Water with a Facebook
App● Nike with Nike iD online store,
community and mobile app● Puma with Creative Factory app
and in-store use of iPads
Specific Groups
●Coach tapped into the blogging community : selected influential fashion bloggers to design limited edition bags
●P&G's Connect + Develop initiative open to inventors, entrepreneurs, small businesses and even competitors.
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Existing Online Creative Communities
Like...
●Polyvore●Genius Rocket
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61% of US online adults are “willing co-creators,” and over half of them are interested in the co-creation process regardless of what product, service, or brand it involves.
MAKE THE MOST OF IT!
Based on Crowdsourcing: When, How and Who? - TNW Social Media http://t.co/gGHT0Bzby @amalucky
THE END ;)