Cruise Industry Briefing · New Cruise Lines to look out for •Dream Cruises –Explorer...

transcript

Cruise Industry Briefing11TH SEPTEMBER 2019

Introduction

Alex Heroys, CEO of Destination Southern Tasmania

- Welcome to our industry operators

- Understand the difference in the market

- Diversify product to attract different segments

- Schedule your trips

- Inform the attractions you are coming

Introduction

- Jill Abel, CEO of the Australian Cruise Association: update on the cruise sector and findings

from the recent ACA conference;

- Aletta Macdonald, Tourism Tasmania: Blueprint for Sustainable Cruise Shipping in

Tasmania and Shore Excursions

- Susan Jackson, Tasmanian Travel and Information Centre (TTIC) : opportunities available

through the TTIC to promote to the cruise ship passengers:

- Kristy Little, TasPorts: overview of the coming season, operational update and protocols for

use of port facilities;

- Anne Menegat, DST: opportunities facilitated by DST including hawking sales on the

waterfront and advertising inside the cruise terminal.

The Cruise Sector Update Destination Southern Tasmania

Jill AbelCEO

Australian Cruise Association

Growth projections

• Growth flattened off in 2018/19 and will remain reasonably flat in 2019/20 due to capacity constraints

• Next growth curve from 2020/21

• 190 bookings for Brisbane’s new terminal in 2020/21

Eden Wharf Extension

- increasing calls from 16 to 22 in the 2019/20 season

- 80 more regional jobs created in tourism, hospitality and stevedoring

- driving regional dispersal

Cairns Shipping Development Project

- Widening and deepening the existing Trinity Inlet shipping channel at a cost of up to $127 million

- Will facilitate cruise ship growth for vessels up to 300 m, with a forecast demand of up to 150 cruise ships through the Port of Cairns by 2031

- Dredging and wharf upgrade works completed in 2020.

Broome

- Channel OptimisationProgram

- Cruise Gangway

- Kimberley Marine Support Base

IF THE CRUISE INDUSTRY WAS A COUNTRY

>300,000 International Cruise Passengers

8% of Total Holidaymakers

Top 10 Source Markets Visitors (Holiday only)

China 698,526

New Zealand 458,286

USA 346,348

Japan 291,919

UK 236,811

Malaysia 215,782

Singapore 212,749

Korea 172,888

Hong Kong 148,135

Germany 123,201

Source: IVS Results Y/E Dec-18 (updated Mar-19)

Excluding VFR & business travel

New Cruise Lines to look out for • Windstar – Star Breeze 2020/21• Dream Cruises – Explorer

Dream 2019/20

Plans for Windstar Cruises & Australia

Star Breeze / November 2020 – March 2021

Who are the Windstar guests

2018 Top 5 Countries

➢United States (33,672)

➢Canada (1,941)

➢Australia (1,213)

➢United Kingdom (443)

➢New Zealand (344)

Who are the Windstar guests

➢Well Educated

➢Affluent

➢45 to 70 Years Old

➢Primarily Couples or Small Groups of

Couples Traveling Together

➢Professionals, Business Owners

➢Families with Older Children (at least 8+)

➢Honeymooners (particularly in Tahiti or

Caribbean cruises)

➢Focus is the Destination

Presentation Title

Passenger Source Volume

Explorer Dream ex ANZ - Passenger Mix

International Guest Local Guest

35%International Guests

65%Local Guests

Nationality

People’s Republic of China

Hong Kong SAR

Philippines

Malaysia

Singapore

Indonesia

Taiwan

Canada/USA

Note: Data forecast subject to changes

- Changing perceptions- Cause of over tourism- Cruise ships are very visual

Venice – 30 million visitors, 1 million by cruiseBarcelona – 50 million visitors arriving by air alone = 140,000 per day. Busiest cruise day turnaround is 40,000 passengers

Industry Challenges

- Environmental

- Cruise makes up less than 1% of the global maritime fleet

- Meets the IMO’s zero untreated sewage discharge policy

- Advanced water purification systems resulting in dispersal of cleaner water than most coastal cities in the world

Industry Challenges

- Recycles 60% more waste per person than the average person on land

- Working closely with the World Tourism Organisation

- Committed to reducing emissions by 30% by 2025 and 40% by 2030

THANK YOU

QUESTIONS

Aletta MacdonaldTourism Tasmania

Tourism Tasmania Update

Tourism Tasmania What we do in cruise

• Cruise line and stakeholder relationships

• Cruise Strategy – Cruise Blueprint - guided by Cruise Stakeholder Group.

• Cruise Famil Program – Cruise lines and Shore Excursion Operators

• Seatrade / ACA Annual Conference

• Collateral / Info

• Cruise Passenger Survey – Every 3 years

Source: Tasports

11 100

Hobart Burnie Port Arthur Tamar Valley

15/16 16/17 17/18 18/19 19/20 20/21

Cruise ship growth in Tasmania

Key Findings

1. The main ports of Hobart, Burnie and the anchorage of Port Arthur can continue to efficiently manage growth of large ships and there is opportunity for further passenger dispersal via the shore tour program.

2. There is an opportunity to develop Beauty Point for vessels up to 230m LOA with well established shore products along both sides of the Tamar River.

3. The small ships and the expedition sector best fit Tasmania’s product offering, destination capability and brand.

4. Wineglass Bay is unsuitable for cruise ships due to the impact on Freycinet National Park and its visitors.

Sustainability Principles

• Managing the number of vessels and passengers in port at any given time through sequencing and influencing, where possible, the type and size of ship;

• Ensuring a wide dispersal of passengers to regional areas on day tours and shore excursions;

• Ensuring areas with environmental or community sensitivities are managed appropriately through cross government and stakeholder collaboration;

• Active pre and post season evaluation through the Tasmanian Cruise Stakeholder Group.

Cruise Blueprint: GoalsGoals Key Performance Indicators

Actively manage growth in cruise shipping in Hobart, Burnie and

Port Arthur and encourage passenger dispersal into Tasmanian

regions

Lift overall cruise passenger spend in Tasmania from $30.5 million to

$50 million by 2022.

Attract small ships and expedition cruises to Tasmania’s regional

ports and anchorages to increase dispersal of cruise passengers

Grow the expedition segment into suitable regional ports and

anchorages collaboratively with a Regional Anchorages Working Group

Increase yield from the cruise ship sector by growing onshore

expenditure by passengers and provisioning expenditure by cruise

lines to optimise economic benefits to the State

Increase take-up of organised shore tours from 40% to 50% by 2022.

Introduce turn-around visits for small ships and partial turn around visits

for large ships to five per summer by 2022

Maximise the rate of repeat visits of passengers who return to

Tasmania on holiday by ensuring high levels of visitor satisfaction

by cruise passengers

Grow the number of people who were influenced to return to Tasmania

on holiday by a previous visit on a cruise ship each year from 10,960 in

2019 to 15,000 by 2022 (Sourced from TVS)

1. Regional Anchorages Project.

2. Build on our cruise line relationships for influence.

3. Shore Program Development

To deliver the cruise goals there are 3 strategic initiatives that we will work on over the next three years.

Key InitiativesCruise Stakeholder Group:

Tourism Tasmania (Chair)

Tasmania’s 4 RTOs

Tasports

Port Arthur Historic Site

Burnie City Council

Hobart City Council

Tasmanian Travel and Info Centre

1. Regional Anchorage Project

WhatConsiderations include; • Safety and ports regulation

• Anchorage and Landing logistics

• Environmental impact

• Appropriate resourcing (Pilots & infrastructure)

• Community impact

• Shore program potential

• Economic potential

WhyGrowing enquiries and bookings for regional and remote places.

WhoTasports, Tasmanian Parks and Wildlife, Marine and Safety Tasmania, EPA Tas, Tourism Tasmania and RTO’s

WhereEast Coast; Coles Bay, Bicheno, Maria Island, moreIslands; Flinders, Bruny, King, Macquarie North and South coasts

2. Build on our cruise line relationships

How are we going to do that:

• Use our ACA membership to attend Seatrade and meet the itinerary planners first hand.

• Continue to engage with lines regarding the Wineglass Bay Policy and itinerary development

• Work with CLIA, ACA and the other States on data sharing

• Host itinerary planners, provisioning, supply managers and shore tour managers in Tasmania.

• Conduct a Cruise Passenger Survey and share the results

What are we looking to influence:

• Longer ship stays in port

• Extended Tasmanian cruise itineraries

• More overnight port calls

• Turn around calls for small ships and sector breaks in Tasmania for large ships

• Increased specialty provisioning

• Data sharing

• Ongoing commitment to the Wineglass Bay policy.

3. Shore Program Development

KPI: to increase the take up of organised shore tours from 40% to 50%.

How are we going to do that:

• Assessment of the current shore program; and found some gaps and opportunities for Shore Ex and tourism operators

• Host Shore Ex familiarisations to connect with cruise ready tourism operators

• Supply brand aligned destination content and imagery to cruise lines to improve sales portals

• Work with stakeholders to improve quality and availability of local tour guides for cruise ships.

• Work with RTO’s and industry to increase capability and success of independently sold tour product

• Develop a register of regional ambassadors able to go on-board and engage with passengers on the stories and produce of Tasmania’s regions and drive take up of tour program prior to arrival in port.

Who are the Shore Ex?

Shore Excursion Operators; Operate the ship’s tour program; pre-booked by the cruise passengers either at the time of booking their cruise holiday, on-line pre-departure or on-board prior to arrival in port.

Bobwood Cruise Group;

Current Carnival contract for Tasmania• Princess• Carnival• P&O Australia• Cunard (Queen Elizabeth)• Holland America Line • MSC

Intercruises

Current RCL & Norwegian contracts for Tasmania• Norwegian• Viking • Vasco de Gama• Royal Caribbean • Celebrity • Silver Sea

A&K or Akorn

Usually do the smaller high end ships• Ponant• Crystal • Azamara • Dream Cruises

QUESTIONS

Hobart Cruise Season Briefing 2019/2020

Presented by: Kristy Little, TasPorts

Hobart Season Overview 2019-2020

• Cruise ship calls: 65

• Passengers: 126,377 / Crew: 54,536

• Overnight calls: 15

• Days with more than one ship in port: 15

• International arrivals: 18 / International departures: 18

• Ship size:

• >2,500 passengers: 20 (30%)

• 1,000 - 2,500 passengers: 29 (45%)

• <1,000 passengers: 16 (25%)

• Largest ships: Ruby Princess (3,600 pax - 2 calls), Majestic Princess (3,560 pax - 6 calls)

Hobart Season Overview 2019-2020 • Hobart highlights:

• MSC Cruises new line for TAS

• Le Laperouse 4 day port call over new year

• Dark MOFO Cruise - Pacific Explorer

• Maiden calls to Hobart: Ruby Princess, Silver Muse, Boudicca, Le Laperouse,

Carnival Splendor, Seabourne Encore, MSC Magnifica

Hobart 2019-2020 Season by Month

Port Arthur Season Overview 2019-2020

• Cruise ship calls: 19

• Passengers: 41,157

• Crew: 17,507

• Ship size:

• >2,500 passengers: 8 (42%)

• 1,000 - 2,500 passengers: 9 (47%)

• <1,000 passengers: 2 (11%)

• Largest ship this season: Ruby Princess (3,600 pax - 2 calls),

Majestic Princess (3,560 pax - 6 calls)

• Maiden calls: Ruby Princess, Explorer Dream, Pacific Aria, Carnival Splendour

Port Arthur 2019-2020 Season by Month

Cruise ship arrival – TasPorts’ role

VTS/Bookings

Cruise Sector Management

Pre planning

Cruise line liaison

Stakeholder coordination

Terminal operator

Marine Services

Pilotage

Towage

Coxswains

Operations

Gangway

Vessel servicing

Terminal servicing

Traffic and pedestrian

management

Security

Port security

Contracted guards (MSS)

TasPorts

Cruise Ship Arrival - Who are the Stakeholders?

Shipping Agent

Shore Excursion Provider

Australian Border Force

Australian Quarantine

Service

QUBE (mooring & stevedoring)

Visitor Information Centre/Desk &

volunteers

Destination Southern Tasmania

Cruise Terminal retailers

City of Hobart

Tourism attractions

Transport providers

Local hospitality

and retailers

Tourism Tasmania

Key operations:

Terminal services:

City/region:

• Visitor Information

• Amenities

• Free WIFI

• Destination advertising

• Market showcasing locally made gifts, souvenirs and other retail

• Australian Border Force, Immigration and Quarantine

• Supporting cruise traffic arrangements

Macquarie 2 Cruise Terminal

Shore Excursion tours• Organised by the Shore Excursion company contracted by the cruise line

• Tours are promoted and sold through the ship

• Priority passenger disembark

• Dedicated parking areas only for Shore Excursion coaches

Unbooked independent tour operator parking• Process will be managed by Destination Southern Tasmania

• Unable to promote tours in the Cruise Terminal, but referrals made from Information Desk

Passenger Tour Options

Pre-booked independent tours

• Waterfront voucher Independent tourism operators need to park legally in a waterfront voucher park or public area to arrange to meet customers

• Alternatively - 5 minute set down area (5 minutes only)

• Available for private pick up (eg. pre booked tour operators, limos)

• Limited to max. 3 vehicles and up to 12 seater buses

• Arrange to meet passengers at 5 min set down area and collect ALL passengers at once

• Alternatively, meet passengers in the terminal, walk them to set down area, then collect vehicle and come back to the space to collect the passengers

Passenger Tour Options

• Public meeting point:

• Macquarie Wharf No. 2 Cruise Terminal, or;

• Surrounding forecourt

• Hunter Street / Franklin Wharf

• Access is not possible for tour operators trying to solicit bookings from cruise passengers

Macquarie 2 Cruise Terminal – Public Access

Traffic management plan – Macquarie 2/3

Traffic management plan Macqarie 4/5

Traffic management plan – double up

Waterfront road closures

Who are the Ship Agents?

• Inchcape - Hobart@iss-shipping.com.au

• Wilhelmsen - wss.bellbay@wilhelmsen.com

• Gulf Agency Company (GAC) - shipping.melbourne@gac.com

• https://www.tasports.com.au/port-services/shipping-schedule/

> Select Cruise Shipping schedule

Thank you

QUESTIONS

Presented by Susan JacksonProgram Coordinator

Tasmanian Travel and Information Centre (TTIC)

City of HobartCruise Ship Season 2019/2020

Agenda

• Where do we fit?

• Centre Locations

• Meet and Greet Program

• Cruise ship schedule

• TTIC opportunities

Where do we fit?

Pre Bookings

Often direct and onlineOn Board

Trade ready product via shore excursion companies

In Port

Hawking (DST/TTIC)

Centre Locations

➢ MAC2 information desk

➢ Tasmanian Travel and Information Centre

➢ Information Hub ( Mall Booth)

➢ Salamanca Market Information Booth

➢ Taste of Tasmania

Volunteer ‘Meet and Greet’ program

➢ TTIC Volunteer Program

• 100+ Volunteers

• Based at;

• Hobart Airport year round

• MAC2, TTIC, Salamanca Market and Taste through peak season

Cruise Ship Schedule

https://www.hobarttravelcentre.com.au/industry/tasmanian-tourism-operators/cruise-schedule

TTIC Opportunities - BookeasyIs your product loaded and up to date?

TTIC Opportunities – Tour Lists

➢ TTIC Tour Lists

• Designed to reduce wait times and increase product visibility

• Sent out a month prior

• Tours listed by time

• Displayed in the TTIC for passengers

• Used by TTIC staff and volunteers

• Exclusive to our advertisers

CELEBRITY SOLSTICE 13TH JANUARYDeparture

Time Tour Name Company Name Contact Tour Duration Adult Prices Child Prices

8:30am Iron Pot Cruises Pennicott Wilderness Journeys 6234 4270 8:30 - 11am $125 $100

8.30am Port Arthur Gray Line 62343336 08.30-17.00 $108 $54.00

08.30am Huon Valley Gray Line 62343336 08.30-17.00 $155 $77.50.

On Demand Seaplane Flights Tasmanian Air Adventures 1300359822 8:00am - 6:00pm From $99 From $99

9:00am Mt Wellington Shuttle Bus Hobart Shuttle Bus Company O408341804 2 hrs approx $25 $15

9:00am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry

9:00am Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee

9:00 Louisa's Walk Live History Productions 62298959 9:00 - 11:00 $35.00 $17.50

09.15am Cadbury Coach Tour Gray Line 62343336 09.15-11.30 $44 $22

09.15am Mt Wellignton Gray Line 62343336 09.15-11.15 $47 $23.50

09:30am White Water Rafting (all inclusive) Rafting Tasmania 0487 928 220 9:00/9:30am-4:00pm $200 $200 (age 13+)

9.30am Double Decker City Loop. Hop on HopOff Red Decker Company 62369116/0408124835 9.30-11am $25.00 $15.00

09.45am Hobart City Tour Gray Line 62343336 09.45-11.15 $44 $22

10.00pm Mt Wellington Descent - Downhill Bike Ride Under Down Under 62 72 9884 2.5 hours $75 $65

10am Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5

10.00am Bonorong Oysters, Cheese & Wine Tassie Tailor-Made Tours Andrew 0466664466 5 1/2 hrs $95 $50

10am Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 10am-11.30am $25.00 $15.00

10:30am Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee

On Demand Seaplane Flights Tasmanian Air Adventures 1300359822 8:00am - 6:00pm From $99 From $99

11am Theatre Royal tour Theatre Royal 62479569 1 hour $12 $10

11am Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 11am-12.30pm $25.00 $15.00

11:00am Mt Wellington Shuttle Bus Hobart Shuttle Bus Company O408341804 2 hrs approx $25 $15

11:15am Iron Pot Cruises Pennicott Wilderness Journeys 6234 4270 11:15am - 1:45pm $125 $100

11:30am Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5

12pm Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 12pm-1.30pm $25.00 $15.00

12:00pm Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee

12:45pm Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry

13.00pm Bonrong & Richmond Tour Gray Line 62343336 13.00 - 17.00 $84.00 $42

13.00pm Hobart City Tour Gray Line 62343336 13.00-16.00 $44 $22

13:00pm Mt Wellington Descent - Downhill Bike Ride Under Down Under 62 72 9884 2.5 hours $75 $65

1pm Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5

TTIC Opportunities – Brochure Rack at MAC2

TTIC Opportunities – Arrivals Guide

Delivery!

• Communication is key

• Friendly and informed service across staff and volunteers

Thank you P

rtesy o

QUESTIONS

DST OpportunitiesCRUISE SEASON 2019/2020

Advertise with DST

On behalf of TasPorts, DST will continue to manage display posters in the

Mac2 Terminal, as part of the welcome to Hobart.

A0 corflute posters, mounted on timber including a DL brochure mounted on

the corflute poster.

DST Members: $990 + GST

Non Members: $1100 + GST

Posters in Mac2 Terminal

An opportunity for independent tour operators to promote

and sell their services

In a designated area near the cruise terminal

The “Hawking Area” will provide space for 8 operators to

promote and sell their experiences.

Applications are open until Friday 27th September

Successful operators will be granted a Hawking Permit and

will receive a parking permit for their vehicle

Hawking and Parking Permit

Hawking area

Parking

➢ Cost: $2550+ GST for the full season

➢ From October 15th 2019 to June 20th 2020, which covers 65 ship

calls over 59 days

➢ For details contact Anne Menegat, Destination Southern Tasmania,

T: 03 6223 5650

E: anne@southerntasmania.com.au

Hawking and Parking Permit

How to work in the

Cruise IndustryA GUIDE FOR TOURISM OPERATORS

2019-2020

Guide resources

Cruise Distribution

Today’s travellers

Shore Excursions and tours

2019-2020 Visiting Cruise Ships and

passengers

Advertising opportunities

2019 – 2020 Visiting Cruise ShipsCARNIVAL CRUISES

Shore Excursion Operator: Bob Wood Cruise Group

CARNIVAL SPLENDOR* Passengers: 3012 Crew: 1150

Set to call Sydney Home as od December 2019, Carnival Splendor is the newest and largest ship

homeported year-around in Australia. The ship inaugurated a new cabin category for the line, the spa

cabin. A retractable sky dome covers Splendor's pool deck, which marked something new for Carnival

and remains the most notable example of the innovation within the fleet. It provides enough diversions

to appeal to everyone from kids to seniors.

Carnival Splendor sailings attract a majority of American passengers looking for close-to-home, value-

packed cruise vacations. While much of the clientele is U.S. based, the ship does attract a good

number of Canadian travellers, with a smattering of other nationalities. The ship attracts lots of families

and groups of as many as 80 people. The age spread is from retirees to kids in strollers. Shorter sailings

and itineraries that overlap with school holidays host the most kids onboard.

CARNIVAL SPIRIT Passengers: 2,124 Crew: 930

Carnival Spirit has grown into one of Australians' favourite cruise ships. Like a true Aussie, it's laid-back,

fun and friendly. The mix of families, couples and singles work surprisingly well, with most children either in

the pool or out of sight in the kids clubs, and adults escaping to the 18+ Serenity Retreat. Spirit is based

year-round in Australia.

* Maiden Voyages

CRUISE & MARITIME VOYAGES

Shore Excursion Operator: Intercruises

VASCO DE GAMA* Passengers: 1,220 Crew: 550

With an enviable reputation and established following on the international cruise market, the

premium 1220 passenger Vasco da Gama joined the CMV fleet in April 2019. Combining

beautiful, contemporary decor with a more traditional cruise style, Vasco da Gama is small to

mid-size ship. This ships dedicated to both the German and Australasian cruise markets.

During the northern summer (May-October) the ship operates under CMV’s German brand and

during the Australian summer season (December-March) from Fremantle (Perth) and Adelaide,

offering a more traditional scenic cruise experience.

HAPAG-LLOYD

Shore Excursion Operator: AOT

Those upmarket ships primarily serve Europe's German-speaking travellers (premium and luxury), but

it's also known to a more global cruise audience. Europa has long ranked as top-rated cruise ship.

EUROPA Passengers: 408 Crew: 264

Despite the fact the ship was built in 1999, it is considered one of the older vessels in cruising’s luxury

niche and has undergone 3 major refurbishments. The ship’s itineraries are a sophisticated sightseer’s

dream.

LA COMPANIE DU PONANT

Shore Excursion Operator: Abercrombie and Kent

LE LAPEROUSE* Passengers: 184 Crew: 110

The first of Ponant’s Explorer-class of 6 expedition ships, Le Laperouse combines sleek and attractive

design with French flair and luxurious extras that are unusual in the adventure cruising space. The

debuted in 2018 with destination-intensive itineraries that take it to Iceland and Scandinavia, the

Mediterranean, the Seychelles and the Maldives. It’s built for active exploration, with a fleet of

Zodiacs.

While the company has become global with all cruises being bilingual, the atmosphere remains

French. The passengers are from an international mix, mostly European countries unless chartered

(America, England, Australia).

SEABOURN CRUISE LINE

Shore Excursion Operator: Bob Wood Cruise Group

SEABOURN ENCORE* Passengers: 604 Crew: 450

Seabourn Encore represent an evolution of Seabourn’s popular Odyssey-class ships. Passengers are a

mixt of North Americans, British, Australians and other Europeans. The aged group is mixed from late

40s to 70s and wealthy.

QUESTIONS

Thank you

Cruise Industry Briefing · New Cruise Lines to look out for •Dream Cruises –Explorer...

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