CSPRC

Digital Governance: Managing Your Organization’s

Online Presence & Assets

2

Mission(It’s why we are here.)

3

NFP Common Language

NFP = Mission (A) + (B)

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NFP Common Language

(A) = Good Stewards of Resources

(B) = Share Success with Transparency

5

User Donor

Implementing certain functions to support the use.

How .

A better product means a better story.

Reducing cost gives you the ability to invest time or

dollars elsewhere.

Many NFPs Face Similar Customer Challenge Online

6

Nearly All NFPs Face a Similar New Customer Challenge

Pre-Digital Post Digital

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The Rising Cost of Staying In Touch

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Rising Cost of Staying In Touch

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W W W

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Online Channels Create Opportunity & Challenges

Be found when those are out there looking

Search Social Email Website

Answer questions and be available

for comment, question, or suggestion

Stay in touch and keep the

community in the know

Be functional and speak to a need

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Online Channels Create Opportunity & Challenges

Search Social Email Website

Mobile adds a new need to every channel.

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BUT Digital Equity IS NOT Just About Marketing

Innovate Tell the World

Find dollars to improve your product.

Use technology & the web to reduce cost of doing business.

A better product means a better story.

Reducing cost gives you the ability to invest time or

dollars elsewhere.

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2 questions that need answers:

How do we invest?

How do we tell the story?

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1. Put together a trusted team

2. Use Google Grants to build a case with customer and donor behavior

3. Build the documents to manage up and out

3 Steps to take to answer and make it happen

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Finance

CommunicationOperations

Assemble The Digital Governance Team

How much will it cost?

How much will it make?

Website

Email

Social

Search

Communication

Serve the Community

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Google Gives You Access to the Search Confessional

How Can I Help? How Can I Get Help?

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Donors Start Their Research Process Using Search

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1 in 3 Spend Two Weeks Researching Prior to Making Donation

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Search Is Most Used Tool On Mobile Device

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Paid Search Can Drive Online Donations

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Building A Case

Non-Expert Expert

WHY HOW

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Building A Case – We want to do ABC but get stuck on XYZ

1

If we invest _____

we will get ________

2

Our productivity willimprove by _____

giving us a chance toachieve ___________

3

I will need your helpwith _____

If we succeed we cansay ___________

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Two NFP stories of no Digital Governance

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600k of Pay Per Click Waste

$$$$$$$$$$

$$$$$$$$$$

$$$$$$$$$$

$$$$$$$$$$

2.2 MILLION BUDGET MORE THAN

1 in 4 DOLLARS WASTED

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Millions Missed by Not Measuring

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3 MILLION ANNUAL VISITORS

99.009%DO NOT CONVERT

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Derek MabiePresident

Contact Us

DerekM@evolvedigitallabs.com(314) 260-7455

@derekmabie@evolvedigitally