Post on 06-Apr-2018
transcript
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HARSHAL PEDAMKAR
4133
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The Co-operative movement started in India in the last decade of the 19thCentury
Maximum people live in villages
Rearing of cattle animal is also an additional source of income of the villagers
India produces only five percent of the total quantity of milk
There came a need to develop dairy
co-operatives
A dairy cooperative is a business, which is owned andcontrolled by the dairy farmers who produce the milkused by the cooperative.
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It was in 1904 when the seed of cooperation was sown inIndiawiththe passage of first Cooperative Act. Since then, the cooperativemovement has made rapid strides in all fields of socio-economicactivities. In the fields of agriculture credit, fertilizer disbursement,sugar production, handloom, etc, the cooperatives have created a
strong niche. However, the contribution of cooperatives to Indiasdairy industry is enormous. The cooperatives have ushered in milkrevolution in the country.
India is the leading producer of milk in the world.
The daily per capita milk consumption has increased tremendously.
http://www.thecheers.org/World/article_290_DAIRY-COOPERATIVES-IN-INDIA.htmlhttp://www.thecheers.org/World/article_290_DAIRY-COOPERATIVES-IN-INDIA.htmlhttp://www.thecheers.org/World/article_290_DAIRY-COOPERATIVES-IN-INDIA.htmlhttp://www.thecheers.org/World/article_290_DAIRY-COOPERATIVES-IN-INDIA.htmlhttp://www.thecheers.org/World/article_290_DAIRY-COOPERATIVES-IN-INDIA.htmlhttp://www.thecheers.org/World/article_290_DAIRY-COOPERATIVES-IN-INDIA.html8/3/2019 Dairy Co Operatives
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These co-operatives are not controlled by the government.
The germs of milk revolution were laid down way back in1946
Soon it had its first dairy plant under the brand name of
AMUL The Operation Flood Program has had a tremendous impact.
contributed to the socio-economic development of rural milkproducers. It has made the poor less poor.
The biggest strength of dairy cooperatives is their labourintensiveness
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DairyFederation
District Union
Village Dairy Co-operativesSocieties
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To encourage co-operation
To arrange sale of milk
To arrange for sale of good variety of
cattle feed
To help farmers financially
To help in marketing and branding
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Performance of supply of inputs through the
network of dairy co-operatives is not satisfactory
Technology not satisfactory
Lack of proper organisation No proper management
Farmers were give low priority
No proper wages
No proper trainings
No proper competition
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Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. Themanagement is done by the Gujarat Co- operative Milk Marketing Federation Ltd(GCMMF). It is located in the town Anand which is in the state of Gujarat and it has set upitself as a model for development in the rural areas. Amul started the Revolution White of India which has helped to make the country
the biggest manufacturer of milk and its by products in the whole world..
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50 years after it was first launched
The total capacity for handling milk is around 10.16 million litreseveryday.
It is the largest organisation
Its a body created by farmers,
3-TIERS OF OPERATION
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CATEGORY MARKETSHARE
MARKETPOSITION
Butter 85% 1
Milk Powder 40% 1
Cheese 50% 1
Ice cream 24.75% 2
Sweets 50% 1
Chocolate Drinks 90% 1
Chocolate 10% 3
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COMPETITORS PRODUCTS
MILK AND CURD MOTHER DAIRY, OTHER
LOCAL COMPANIES
BUTTER , CHEESE, OTHER
MILK PRODUCTS
BRITANNIA
ICE-CREAM KWALITY, VADILAL,LOCAL
COMPANIES
CHOCHOLATE CADBURY, NESTLE
OTHER CO-OPERATIVE
SOCIETIES
MAHANANDA,VIJAYA,MILM
A
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Sales Turnover Rs (million) US $ (in million)
2001-02 23365 500
2002-03 27457 575
2003-04 28941 616
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325
2008-09 67113 1504
2009-10 75165 1608
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Amul Relief Trust:Donation of Rs.50 million for thereconstruction of damaged school buildings inKutch, Gujarat.
Amul Yatra :The distributors and salesmen weretaken on a visit to Anand.
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AMUL, Asias largest milk brand, has leveraged a strongcustomer franchise by introducing an array of noncarbonatedmilk-based products and thus, remained contemporary andrelevant to the emerging market segments .
Amuls growth rate in international market is 34%.
Amul goes global- Apart from its products in India, Amul isalso becoming succesful in abroad as well.
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