Dakar 2012 Project Presentation

transcript

Project 2012

Supported by

Life is made up of many challenges to overcome

It’s made of tough goals to achieve

Courage is the only engine to get to the end without regrets.

But sometimes it is not enough

You need some luck

and some money.

This is the story of a young 23 yr old boy

that wants to become a hero.

The best part is that he is already

at a good point:5th Overall at the FIM World Cross Country Rallies Championship 2011European FIM Cross Country Champion 2011 class E37 times European Rallies Champion

4 times Italian Rallies Champion

1 Race victory in the FIM World Cross Country Rallies Championship

His name is

Manuel Lucchese

Manuel LuccheseOfficial bike tester for the magazine “Endurista”, Pro Rally rider and university student, all the time around the world searching for the best and toughest event in which to challenge himself.

This year the toughest event of the planet:

The Dakar14 days and over 9000km

of pure adrenaline

Manuel is already officially registered for the next

Dakar with the support of Team Husaberg R-Factory.

Dakar Media Info:

6 billions spectators in the world during the race250 million daily Tv spectators

5 millions of spectators on the course

190 the countries in which the Dakar is shown

700 hours of total Tv reports

250 Tv channels that officially follow the Dakar(Info produced by the Dakar on the official website)

Dakar 2012 project Husaberg Official Team

Manuel’s Media Info for the Dakar 2012

Magazine cover on the Italian offroad magazine ENDURISTA of January 2012.

Special Guest in television and radio shows.

Articles and interviews published on many offroad magazines and extra-sector Italian gossip magazines.

A big selection of motorbike websites that will follow directly Manuel in his adventure publishing regulare reports.

Special Guest at EICMA (The biggest European bike fair) with 2 bikes exposed in different areas for all the duration of the fair

Special Guest in 5 Italian discoteques

Articles published on the daily newspaper “Il Messaggero” (Italian most sold daily newspaper)

Personal Diary published on 16-24 pages on the magazine ENDURISTA

Special Guest in many extra-sector events

Daily news on the blog www.ladakar.com

Sardinia 2011FIM World Cross Country Rallies

Championship

Abu Dhabi 2011FIM World Cross Country Rallies Championship

ContactsManuel Lucchese

Mobile: +39.3470351245Mail: info@manuellucchese.comWebsite: www.manuellucchese.comBlog: www.ladakar.com

Life is racing.

Everything else is

just waiting.

Dakar 2012 Project Presentation

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