Post on 27-Jan-2015
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Service Design Daniel Harris Service Design Director
@Fjord @Harrisdaniel
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Design
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“Design is on the cusp of a massive change as people slowly become more attuned to its potential for positive change” Alice Raswthorn, Design Week
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“It’s not about making a fancy lamp, but finding new ways to connect with people’s lives’.” Stephen Burks, Design Week
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Design
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IMPROVING HOW HUMANS ENGAGE WITH THE WORLD
THAT’S GOOD SERVICE DESIGN
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Technology is Society [problem that Three bill fixed] Services are run by technology, it surround us, we “dance to invisible algorithms” every day Humans are the constructs of that society + why the deal with Accenture is good? – theyrun half the worlds infrastructure We do service design + UI design
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UNDERSTANDING INDIVIDUALS’ COMPLEXITIES,
IRRATIONALITIES & CARES
THAT’S GOOD SERVICE DESIGN
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Service Innovation
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canvases
[Business model canvas] – great for getting fairly detailed from a business perspective [Trends canvas from trendwatching] – great for understanding the market and it’s evolution [Lean canvas] – great for seedcamps and hackathons Our Service Design canvas – great for designing service propsotions
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Service design canvas
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CREATING SHARED VALUE FOR PEOPLE AND ORGANISATIONS
THAT’S GOOD SERVICE DESIGN
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“Re-imagination of nearly everything powered by New Devices + Connectivity + UI + Beauty”
Mary Meeker of KPCB
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Workshops
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Service Design Cards
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Getting emotional
[Emotion of Money – what it means to what people care about] Emotional drivers are the hardest to discover, but the most valuable
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[HAPPY, HUMAN, SOULFUL FOOD] Moving food from the functional to the emotional (Jamie Oliver)
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[HAPPY, HUMAN, SOULFUL
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[Someone using this in a kitchen / louinge]
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CONNECTING THE EMOTIONAL TO THE
MATERIAL
THAT’S GOOD SERVICE DESIGN
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PSYCHOLOGIST
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[Artist] ARTIST
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[Architect] ARCHITECT
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MANAGEMENT CONSULTANT
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ENTREPRENEUR
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LOVE THE PROBLEM & OWN THE DESIGN
THAT’S GOOD SERVICE DESIGN
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Design
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1. IMPROVING HOW HUMANS ENGAGE WITH THE WORLD
2. UNDERSTANDING COMPLEXITIES, IRRATIONALITIES & CARES
3. CREATING SHARED VALUE FOR PEOPLE AND ORGANISATIONS
4. CONNECTING THE EMOTIONAL TO THE MATERIAL
5. LOVING THE PROBLEM & OWNING THE DESIGN
YOU KNOW YOU ARE PRACTICING SERVICE DESIGN IF YOU ARE
Service Design. A mission, practice, & craft Daniel Harris Service Design Director, Fjord London THANK YOU J