Post on 04-Apr-2018
transcript
7/29/2019 Darft Bee Company,Section 1, seat11
1/105
Bee Company
Project Feasibility
Present
Aj.Chaiyawat Thongintr
Group member
Nuphong Pongsak ID: 5131203027
Natarat Intraprom ID: 5131203094
Chakrit Jindawa ID : 523123034
Min Zeng ID : 5231203504
Ngarmpak Sendorn ID : 5231205017
Suphastra Kanjanaphruek ID 5231205157
Souwalak Cheiwching ID: 5331203135
Aksarapak Tweerodjanakun ID : 5331203145
Section 1
7/29/2019 Darft Bee Company,Section 1, seat11
2/105
7/29/2019 Darft Bee Company,Section 1, seat11
3/105
Bee Company Project Feasibility 2012 Page 1
Chapter 1
Introduction
1.1 Background and significant of project
The reason why we do delivery food and reserve table. Because nowadays people love
comfortable live*. Food delivery service is the best way for who donot have time to buy food by
them. Because people have busy life they are work hard and study hard. Some of them have
problem with traffic jam**. Our company are helping people to decrease time to select
restaurant, find number of restaurant for reserve the table and we delivery food. Our company is
collect information of many restaurants in Chiang mai. Our company open the website for search
the location of restaurants, menu, reserve the table. Some of restaurants can delivery to customer.
And we have telephone number that easy to remember. Customer can call at our company they
can get number and information of restaurants. Our revenue comes from sell the area for
advertisement on our web site, delivery service and deal with restaurant for commissions. This
business use low cost so will make much profit. Now our company has information of 79
restaurants in Chiang mai. And it will be good for traveler that looking for restaurant, because
our target is people loves comfortable lives.
Chiang Mai is the province in north of Thailand. Chiang mai is very popular province in
Thailand many tourists select Chiang Mai to visit in their vacation. Chiang mai have good view
and fresh air many people and tourists move from their home town and live in Chiang mai. So
Chiang mia is a good choice to do this business.
Source: *http://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53**http://www.ontheroadthailand.com/ChiangMaiCityTraffic.htm
http://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53http://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53http://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53http://www.ontheroadthailand.com/ChiangMaiCityTraffic.htmhttp://www.ontheroadthailand.com/ChiangMaiCityTraffic.htmhttp://www.ontheroadthailand.com/ChiangMaiCityTraffic.htmhttp://www.ontheroadthailand.com/ChiangMaiCityTraffic.htmhttp://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=537/29/2019 Darft Bee Company,Section 1, seat11
4/105
Bee Company Project Feasibility 2012 Page 2
Population in Chiang Mai
Age Population
0-14 174,528
15-29 219880
30-44 217,944
45-59 230,576
60-74 86,304
75-80 up 38,612
Not-thai nation 62,361
total 1,030,205
Source:http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933
Source:http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933
0
50,000
100,000
150,000
200,000
250,000
0-14 15-29 30-44 45-59 60-74 75-80 up Not-thai
nation
Population in Chiang Mai
Population
http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=19337/29/2019 Darft Bee Company,Section 1, seat11
5/105
Bee Company Project Feasibility 2012 Page 3
Project Objective To study customer behavior.
To study feasibility of company.
To understand market analysis, technical analysis, financial analysis.
To avoid the risk that can occur all time.
Benefits of
Have more skill and efficiency to do the project Feasibility.
Have more ability to solve the problem when situation change.
Can evaluate and identify the meaning of the Project Feasibility.
Identify the benefits of this study.
7/29/2019 Darft Bee Company,Section 1, seat11
6/105
Bee Company Project Feasibility 2012 Page 4
Activity/Time frame
Operation MethodNovember December January February
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Discuss within group aboutwhat is business that we will
choose
Business Project Identify
Ch1 Business Introduction
Ch2 Industry Profile
Ch3 Market analysis (To do
the market analysis.)
Ch4 Technical analysis (To
do the technical analysis.)
Ch5 Production and
operation analysis
Ch6 Administration
Analysis
Ch7 Finance Analysis
Ch8 Risk management (To
search for risk management)
Ch9 Summary
Collect the information to
do project report.
Edit report and making
presentation
Project Presentation
7/29/2019 Darft Bee Company,Section 1, seat11
7/105
Bee Company Project Feasibility 2012 Page 5
Chapter 2
Industry Profile
Nature industry
Ordering and Delivery is Popular for a long time but anyone know about this business. Today a
delivery business is help to People do not waste time. You can waste a food in the house and many
companies is Specified period of time in the transmission can help your company is Reliable. A delivery
business is popular in many company such as KFC, pizza etc. many companies can use a Motorcycles for
delivery .The business is more interesting in today it time is people do not have much free time.
2.1 Delivery
Delivery is the process of transporting goods. Most goods are delivered through a transportation
network. Cargo (physical goods) are primarily delivered via roads and railroads on land, shipping lanes
on the sea and airline networks in the air. Certain specialized goods may be delivered via other networks,
such as pipelines for liquid goods, power grids for electrical power and computer networks such as the
Internet or broadcast networks for electronic information.
The general process of delivering goods is known as distribution. The study of effective processes
for delivery and disposition of goods and personnel is called logistics. Firms that specialize in delivering
commercial goods from point of production or storage to point of sale are generally known as distributors,
while those that specialize in the delivery of goods to the consumer are known as delivery services.
Postal, courier, and relocation services also deliver goods for commercial and private interests.
Source: http://en.wikipedia.org/wiki/Delivery_(commerce)
7/29/2019 Darft Bee Company,Section 1, seat11
8/105
Bee Company Project Feasibility 2012 Page 6
2.2 Consumer goods delivery
Most consumer goods are delivered from a point of production (factory or farm) through one or
more points of storage (warehouses) to a point of sale (retail store), where the consumer buys the good
and is responsible for its transportation to point of consumption. There are many variations on this model
for specific types of goods and modes of sale. Products sold via catalogue or the Internet may be
delivered directly from the manufacturer or warehouse to the consumer's home, or to an automated
delivery booth. Small manufacturers may deliver their products directly to retail stores without
warehousing. Some manufacturers maintain factory outlets which serve as both warehouse and retail
store, selling products directly to consumers at wholesale prices (although many retail stores falsely
advertise as factory outlets). Building, construction, landscaping and like materials are generally delivered
to the consumer by a contractor as part of another service. Some highly perishable or hazardous goods,
such as radioisotopes used in medical imaging, are delivered directly from manufacturer to consumer.
Home delivery is often available for fast food and other convenience products, e.g. pizza delivery.
Sometimes home delivery ofsupermarket goods is possible. A milk float is a small battery electric
vehicle (BEV), specifically designed for the delivery of fresh milk.
Source:[http://en.wikipedia.org/wiki/Delivery_(commerce) ]
http://en.wikipedia.org/wiki/Factoryhttp://en.wikipedia.org/wiki/Farmhttp://en.wikipedia.org/wiki/Warehousehttp://en.wikipedia.org/wiki/Retail_storehttp://en.wikipedia.org/wiki/Packstationhttp://en.wikipedia.org/wiki/Packstationhttp://en.wikipedia.org/wiki/Factory_outlethttp://en.wikipedia.org/wiki/Radioisotopeshttp://en.wikipedia.org/wiki/Medical_imaginghttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/Pizza_deliveryhttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Milk_floathttp://en.wikipedia.org/wiki/Battery_electric_vehiclehttp://en.wikipedia.org/wiki/Battery_electric_vehiclehttp://en.wikipedia.org/wiki/Milkhttp://en.wikipedia.org/wiki/Milkhttp://en.wikipedia.org/wiki/Battery_electric_vehiclehttp://en.wikipedia.org/wiki/Battery_electric_vehiclehttp://en.wikipedia.org/wiki/Milk_floathttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Pizza_deliveryhttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/Medical_imaginghttp://en.wikipedia.org/wiki/Radioisotopeshttp://en.wikipedia.org/wiki/Factory_outlethttp://en.wikipedia.org/wiki/Packstationhttp://en.wikipedia.org/wiki/Packstationhttp://en.wikipedia.org/wiki/Retail_storehttp://en.wikipedia.org/wiki/Warehousehttp://en.wikipedia.org/wiki/Farmhttp://en.wikipedia.org/wiki/Factory7/29/2019 Darft Bee Company,Section 1, seat11
9/105
Bee Company Project Feasibility 2012 Page 7
Situation Industry
Now a day people want to convenience life. So Bee Company creates a demand for
customers. The Company KRC Co, Ltd. Indicate overall of delivery business clear of a tread
growth up and it is expected that chance to expand into markets. One reason due come from
ownerships began to turn to use delivery as a channel in the increase selling products. Fordelivery company of Thailand has 2 ways are law material delivery company and Instant
delivery company. This is the summary from The Company KRC Co, Ltd. In the 2008 the
delivery company in Thailand with the value of around 5000 million baht increased 15 percent
when compared with 2007. The Company KRC Co, Ltd.a good business when the current food
item discovery. The value of the market is in a high-scoring, it is not unusual to find that a
relatively competitive force. If the employer is a skilled reader plus have more transparently, it
can pull the competitor's market share came to its ownerships. "Good food and interesting
discovery, company counted as a business in this era because the value of the market is in a high-
scoring, and also an opportunity to expand the market further, but many employers may want to
take additional market research, more specifically only to the market is the market where
entrepreneurs can create more high-value."The Company KRC Co, Ltd. is directed to the
employer the food home. Start operates. Even though it is the beginning of a small house, but not
long after the family can growth until it became widely accepted."Opening the company
somewhere, there must be a very long run that atheist 1 year and miscellaneous expense burden
is a loss we discuss whether there is any other way to bring food to the empty or customers alike,
it is a good summary of the match to make the discovery, she. Under the grace brand is a good
number of all-in-one terminals. When the "back story of 2007, listen to the starting point. And so
it goes with business principles before the investment. The owner of this business will continue
to investigate the treatment of the data is very interesting from the Thai farmers research centerthat indicated that the number of food, good business, although the period in Thai. There are
5,000 million baht purchases. They think that even a major employer on the market, but also
seems to win more because it is a high-value market. "We caught a good number of food markets
that the issues she seems to have this space to insert at beginning with education, for example,
from major brands him aloud previously by both marketing strategies and our delivery area menu
for this information sufficiently long. In that case he may not request inserted into a split market
difficult. "
(source: ,http://www.matichon.co.th/news, 2 June 2010)
http://www.matichon.co.th/newshttp://www.matichon.co.th/newshttp://www.matichon.co.th/newshttp://www.matichon.co.th/news7/29/2019 Darft Bee Company,Section 1, seat11
10/105
Bee Company Project Feasibility 2012 Page 8
PRODUCT & SERVICES IN GENERAL
Whats our company?
At our company, we believe ordering food online should be fuss-free, fast and definitely
fun. Banish the pain of cooking and cleaning up! Enjoy a variety of cuisines at your home or
office. With just a few simple clicks, Our Company helps you to easily order food over the
internet. Steaming hot food is conveniently delivered to your home or office.
Order Online, the Restaurant Delivers
Customer can select menu and restaurant from our website. Searches in its network of
delivery restaurants, and shows you a list of restaurants that deliver to your address, whether it is
your home, office or campus. You can choose a restaurant according to a cuisine you like, suchas Pizza, KFC, Chinese food, and Thai food. You can found a restaurant you like? View the
menu, choose your dishes and place your order online, our service is completely free and as easy
and simple.We are now open at 8 a.m.
Order food in Chiang Mai from 79 restaurants
Restaurant name Location Type ofrestaurant
Cuisine Option
Buffet Lovers ChiangMai
Nimmanhemin Buffet
Nisuan Arom Dee Kan Klong ChonPra Tan
NoodleRestaurant
Ban Koom Noodle Flower & GardenWing 41
Noodle
Kun Phang Noodle Kan Klong Chon
Pra Tan
Noodle
KaoMunKai NuntaramSuandok
Nimmanhemin
Pot roast Noodle Nimmanhemin Noodle
Yatai Ramen Huay Kaew
Babylon Front of Chiang Restaurant
http://www.foodpanda.co.th/restaurantshttp://www.foodpanda.co.th/restaurants7/29/2019 Darft Bee Company,Section 1, seat11
11/105
Bee Company Project Feasibility 2012 Page 9
Mai University
Uncle Wak & Sister Yai Flower & GardenWing 41
Noodle
Genki Ramen Tei Nimmanhemin Restaurant
Centara Duangtawan
hotel
Night bazaar Buffet hotel
Arhan Tar Flower & GardenWing 41
Restaurant
Mr. Jame Nimmanhemin NoodleRestaurant
Iberry Chiang Mai Nimmanhemin Ice Cream
Sanga Cheung Doy Santidham Restaurant
Shabu ShabuChiangmai Grandview
Chiang MaiLumpang Super
street
Buffet hotel
Robinson Airport plaza Hand Dong Road Restaurant
JokeChangMoi Santidham Restaurant
Boat Front of ChiangMai University
Ice CreamRestaurant
Armaa Mu Nimmanhemin NoodleRestaurant
Khun Nai Salad Be hide of ChiangMai University
Restaurant
KaoMunKai KritOCha Santidham Restaurant
GoDeng HoDengTonpayorm
Kan Klong ChonPra Tan
Noodle
SuSuRan Mahidol Road Buffet
Banana friend Aunt Na Nimmanhemin Roadside
Kuseen doctor noodle Nimmanhemin NoodleRestaurant
Noboru Front of ChiangMai University
Restaurant
Kaw Tom SuanDok Flower & GardenWing 41
Restaurant
Ma-led kah fe Kitchen Be hide ChiangMai University
Ice CreamRestaurant
Le Crystal Restaurant Ping river Restaurant
7/29/2019 Darft Bee Company,Section 1, seat11
12/105
Bee Company Project Feasibility 2012 Page 10
Kao Soi Mea Sai Santidham Noodle
SaArt Klang WiangChiang Mai
Noodle
KaNomGeen LomKao Be hide ChiangMai University
NoodleRestaurant
Simirun Seafood Meajo road Restaurant
The teashop Front Chiang MaiUniversity
Ice CreamRestaurant
Tita gallery Maerim rode
Su casa Nimmanhemin Restaurant
MuPingKhunPor Nimmanhemin Road Side
Aong TipRot Klang WiangChiang Mai
Noodle
AI Sushi HuayKaew Restaurant
Kratumband Noodle Etc. Noodle
Tsunami sushi bar Front Chiang MaiUniversity
Restaurant
E-SarnOneMilionPercent
Front Chiang MaiUniversity
Restaurant
Nida Nimmanhemin Road Side
The Secret Chang Khlan Restaurant
KinCen Front Chiang MaiUniversity
Restaurant
PingGaWa Railway BuffetRestaurant
Pooyim SeafoodRestaurant
Chiang MaiLampang Supperroad
Restaurant
Rad mango Front Chiang Mai
University
Ice cream
BanKanoomJeen Wadjedyod,Khuangsingha
Restaurant
Monkey Club Nimmanhemin Pub &Restaurant
RotSaweay Surrounding-moat NoodleRestaurant
7/29/2019 Darft Bee Company,Section 1, seat11
13/105
Bee Company Project Feasibility 2012 Page 11
Mrs.Icy Mahidol Road Ice Cream
Kaiyangchoengdoi Nimmanhemin Restaurant
Krachung Tong Meajo Meajo road KaraokeRestaurant
Cake Cottage Nimmanhemin Restaurant
Kitchen Hush Railway Restaurant
Burger King Night Bazaar Restaurant
Talae Mahachai by Pa-Pad
Etc. Restaurant
sushijiro Nimmanhemin Restaurant
ChawfahtaleakramSeafood
Flower & GardenWing 41
Restaurant
Gohantei Surrounding-moat Restaurant
Ramen Ya Be hide ChiangMai University
Road Side
Vittoria terrace Coffee Ping river Coffee shop
Madamian Meajo road Buffet
Ran-hna-thng Sunkampang road Coffee shop
mr.juicy Klang WiangChiang Mai
Coffee shopRestaurant
G&M German Sausage Doisaket Road Restaurant
Kad Kafe Chang Khlan Restaurant
Sukonta Moo KungKata
HuayKaew Buffet
Khun Churn Nimmanhemin BuffetRestaurant
7/29/2019 Darft Bee Company,Section 1, seat11
14/105
Bee Company Project Feasibility 2012 Page 12
Cheesecake byAoybakery
Chang Khlan BuffetCoffee shopRestaurant
Home Fresh ice cream Nimmanhemin Ice cream
Fresh milk Ice cream Front of Chiang
Mai University
Ice cream
CoffiZebra Coffee shop
Kazokutei Chang Khlan Restaurant
BanRomMai Chang Khlan KaraokeRestaurant
Ma Yom Kitchen Nimmanhemin Restaurant
MK Restaurant Hangdong road Buffet
Fujian ChineseRestaurant
Sunkampang road BuffetRestaurant
Fha ThaNee FishNoodle
Nimmanhemin Restaurant
Dude cafe Nimmanhemin Restaurant
FaHam MuKaTa FaHam BuffetRestaurant
Khantoke OldChiangmai Culturalcenter
Wualai - Thipnate BuffetRestaurant
Kaofae coffee shop andrestaurant
Mea Rim road Coffee shopRestaurant
KawTom BangKok Flower & GardenWing 41
Restaurant
Pon Yang KhumChiang Mai
KanKrongChonprathan
BuffetRestaurant
Rosewood Restaurant Hangdong road Restaurant
Mr. Chan & MissPauline
KanKrongChonprathan
Restaurant
7/29/2019 Darft Bee Company,Section 1, seat11
15/105
Bee Company Project Feasibility 2012 Page 13
Zear FishNoodle Fah Ham NoodleRestaurant
Phuket SeafoodChiangmai
KanKrongChonprathan
Restaurant
Pizza N Pasta KanKrongChonprathan
Restaurant
Kad Buffet Hangdong road Buffet
Kabuki grill punnaplace
Nimmanhemin Buffet
LumLum Meajo road BuffetRestaurant
Cuisine de Garden Hanggong road Restaurant
Bamee Meaw Meaw Flower & GardenWing 41
Restaurant
Somtum Solao Nimmanhemin Restaurant
Sweet Room HuayKaew CoffeeRestaurant
Chan Cafe and Beds Nimmanhemin Coffee
Wagaya Nimmanhemin Buffet
RestaurantTengoku de cuisine Sunkampang road Buffet
Restaurant
Charin Pie Nimmanhemin Coffee
The Steak House Pub &Restaurant
Changpuek,Kamtheang
Pub&Restaurant
Krua Ya KanKrongChonprathan Restaurant
Bistro 1 WualaiThipnate Restaurant
Somtum KonU-dorn Santitham Restaurant
7/29/2019 Darft Bee Company,Section 1, seat11
16/105
Bee Company Project Feasibility 2012 Page 14
Auberge ChiangmaiFrench and Steak
Mahidol rode Restaurant
Misone Restaurant Nimmanhemin Restaurant
Krua DoyCum KanKrongChonprathan
Restaurant
Tong Nimmanhemin Restaurant
Yufuku yakiniku Nimmanhemin BuffetRestaurant
Yod Aroi Changklan Restaurant
SaksitVegetariansFood Flower & GardenWing 41
Restaurant
IceDEA Chiangmai Nimmanhemin CoffeeIce cream
Guu Fusion Roti andTea
Nimmanhemin Restaurant
O black joe Front of ChiangMai University
Restaurant
KonTai Klang-wiangChiang Mai
Restaurant
Ahh Noodle Klang-wiangChiang Mai
Noodle
ToopNoi Klang-wiangChiang Mai
Restaurant
Pla poen Coffee andRestaurant
Nimmanhemin CoffeeRestaurant
Uno Due Tre DIY Pizza
and Restaurant
Sunkampang road Restaurant
SaiJai Coffee & Food Front of ChiangMai Univrsity
BuffetCoffeeIce creamRestaurant
Monkaew Coffee Front of Chiang Coffee
7/29/2019 Darft Bee Company,Section 1, seat11
17/105
Bee Company Project Feasibility 2012 Page 15
Source :http://www.chiangmaiaroi.com/aroi/browse.php
Mai University
Alert restaurant & bar Thapea Restaurant
La Casa de Nimman Front of ChiangMai University
HotelCoffeeRestaurant
Have A Nice DayCoffee @Nimman
Nimmanhemin Coffee
Volcano Ice Kiang-wiangChiang Mai
Ice cream
SuanHom KawLum Doisaket road KaraokeRestaurant
Steak Pee Mee Suntithum Restaurant
Comedara Ping river Restaurant
Buffet loversChiangmai
Nimmanhemin BuffetRestaurant
Neko Yakiniku Nimmanhemin Buffet
http://www.chiangmaiaroi.com/aroi/browse.phphttp://www.chiangmaiaroi.com/aroi/browse.phphttp://www.chiangmaiaroi.com/aroi/browse.phphttp://www.chiangmaiaroi.com/aroi/browse.php7/29/2019 Darft Bee Company,Section 1, seat11
18/105
Bee Company Project Feasibility 2012 Page 16
Chapter 3
Market Analysis
Genaral Environment Analysis (PEST)
Market Analysis
Genaral Environment Analysis (PEST)
PoliticalTo operate business in Thailand need to following Thai Policies which is Department of
Business Development Ministry of Commerce that Company Limited Registration According tothe Civil and Commercial Code, Company Limited is that kind of company which is formed witha capital divided into equal shares, the liability of the shareholders being limited to the amountunpaid on the shares respectively held by them. There are details of Company LimitedRegistration According to the Civil and Commercial Code in appendix part.
(Source: Department of Business Development Ministry of Commerce
Thailand;http://www.dbd.go.th , 26 Apr 2010)
In April 2012, Thailands Central Wage Committee raised the daily minimum wage forthe first time since December 2010. The minimum wage was increased by almost 40% across sixprovincesBangkok, SamutPrakan, PathumThani, SamutSakhon, NakhonPathom, andNonthaburi while the province of Phuket, saw a 36.75% increase. The daily minimum wage nowranges between 222 and 300 baht depending on province. The increase came as a relief,
especially for poorer households or low income groups facing above average Consumer PriceIndex (CPI) inflation relative to the nations CPI.
7/29/2019 Darft Bee Company,Section 1, seat11
19/105
Bee Company Project Feasibility 2012 Page 17
Thailands Unprecedented Increase in Daily Minimum Wage
Chart provided by:CEIC
Conversely, Thailands inflation has seen only a modest increase of 2.47% nationwide and2.39% in Bangkok, as of April 2012. However, the full effect on inflation of the daily minimumwage hike is not expected to manifest until the 300 baht daily minimum wage is implementedacross all provinces as of January 2013.
if our country have a politic problem its will make almost of people dont come to buyour product if our country dont have problem about politic almost of foreign and people withincountry will use money to buys the thing and its have an effective in past of tax because whenwe set the business in every year we will pay the tax is more than interest its will make ourbusiness will be stop because if expense more than interest we can not still and the regulation ofpolitic if more limit of regulations its will have some of problem with our business such asregulations about set up the business or transportation, advertising
(source: Pisinee Leelafaungsilp in ThailandCEIC Analyst,http://blog.securities.com, 3 Aug
2012)
http://www.ceicdata.com/http://www.ceicdata.com/http://www.ceicdata.com/http://blog.securities.com/http://blog.securities.com/http://blog.securities.com/http://blog.securities.com/http://www.ceicdata.com/7/29/2019 Darft Bee Company,Section 1, seat11
20/105
7/29/2019 Darft Bee Company,Section 1, seat11
21/105
Bee Company Project Feasibility 2012 Page 19
Competitor analysis
Bargaining Power of Suppliers
Food delivery service industrys main suppliers are transportation and software technology. The
basic content of food delivery service is that the food delivery services ultimately rely on the
flow of material from the sender to the recipient. Suppliers bargaining power is weak, and
seizing the initiative in the market.
Bargaining Power of Buyers
The food delivery service mainly is food delivery. In the Thailand, such as KFC, Pizza,
Foodpanda, ChefsXpress etc. also is food delivery. So that customers have more choices and
increased bargaining power. It enables customers to increase the sensitivity of the food delivery
services quality. Such as delivery on time rate, go right, and rate of damaged cargo, all of this
increasing customers bargaining power of food delivery service
Threat of New Entrants
Thailand Food delivery service industry is developing, and has great potential for growth.we
have enormous pressure from new foreign delivery service companies because the new foreign
delivery service company have big funding tobuy-out the local deliver service company. Under
existing internal deliver companies ChefsXpress, Foodpanda, KFC,and Pizza etc. hold large
share of the market rate. For some weak new entrants these companies will adopt measures to
boycott.
Substitutes
Now the delivery service industry still belong to the substitute industry of traditional transport,
and itself is still being developed and constant improved ,to complete replace traditional
transport will take some time, so the longer period will not have the emergence of new substitute
industries.
7/29/2019 Darft Bee Company,Section 1, seat11
22/105
7/29/2019 Darft Bee Company,Section 1, seat11
23/105
Bee Company Project Feasibility 2012 Page 21
(www.foodpanda.co.th)
Food by Phone
The Company: Food by Phone has been operating the longest, and they know their customers
well. That experience translates into their Top 50 order list or providing delivery zone maps. We
also find their minimart service very convenient (but it is only available in Sukhumvit and
Silom). You can also order your food a few days in advance if you are planning a special event.
Ordering: Phone and online. Ordering online is simpler but if you choose to order by phone,
youll also need to go online to see their product code numbers or ask them to send you a printed
menu.
The restaurants: Around 78 restaurants including Tessa, Bei Otto, Indus, Bacco, Phuket Town
and Xuan Mai.
Prices: 23% more expensive than Chefs XP for our order.
Delivery Charge*: B120 (depending on the zoneand while they charge more for delivery to the
suburbs they do deliver all the way out to Thonburi).
Delivery Time*: 84 mins
Packaging: Reusable plastic containers served in a cardboard tray
Other extras: Grocery, beers and a good selection of wine from Italthai, Cornerstone and Siam
Winery.
Verdict: Pricey but great selection!
(www.foodbyphone.com)
http://www.foodpanda.co.th/http://www.foodpanda.co.th/http://www.foodpanda.co.th/http://www.foodbyphone.com/http://www.foodbyphone.com/http://www.foodbyphone.com/http://www.foodbyphone.com/http://www.foodpanda.co.th/7/29/2019 Darft Bee Company,Section 1, seat11
24/105
Bee Company Project Feasibility 2012 Page 22
Chefsxp
The Company: The second delivery service to arrive on the Bangkok dining scene, and we have
to say that theyve become a firm favorite, thanks to their consistently lower prices than thecompetition. The website can be a little confusing though and the constant doorbell ringing is
annoying.
Ordering: Online only. Once youve registered its pretty straightforward but they send you a
confirmation email every step of the processthats three emails per order!
The restaurants: More than 80 restaurants such as BKK Bagel Bakery, Glow, Firehouse,
Beccofino and Koi.
Prices: No mark-up (all of the restaurants).
Delivery Charge*: B60 (for all areas including Thonburi or Bangna).
Delivery Time*: 61 mins
Packaging: Reusable plastic containers that they deliver on a stainless steel tray (which they
keep).
Other extras: The website says that theyll be offering goods from Villa Market soon.
(www.chefsxp.com)
SWOT analysis
Strengths personal and flexible customer service
Weaknesses - inefficient accounting systems limited financial resources lack of an established
reputation.
Opportunities - increased demand from a successful customer using the Internet to reach new
markets new technologies that allow improving product quality.
Threats - the emergence of a new competitor, more sophisticated, attractive or cheaper versions
of our product or service.
http://www.chefsxp.com/http://www.chefsxp.com/http://www.chefsxp.com/http://www.chefsxp.com/7/29/2019 Darft Bee Company,Section 1, seat11
25/105
Bee Company Project Feasibility 2012 Page 23
Customer analysis
Demographic variables of our target market are mostly age and income based. According
to 12-60years old are the most people who need food delivery service. Because 12-18yearsteenagers (mainly to pay money from parents) easy to accept fresh things. 18-22years
Oldsacademicians (mainly to pay money from themselves salary of part-time job or parents)
pursue fashion and have relatively higher consuming capability22-40years Olds office workers
(pay for the money from themselves) are busier study and work, so need convenient and efficient
lifestyle.
Psychographic:
Main reason of choosing food delivery service:
1. Convenient and efficient. Dont leave home, only a telephone or online order can easilyfix a dinner.
2. Save time. Dont spend any times cooking.
3. Meet demand. There is wide variety of foods which you want.
We will deliver hot and fresh food to customer front door.This means that a hot and freshly
prepared meal can be delivered within only a few moments. Our meals will often use fresh
vegetables and meats in them, so customer can taste the quality that is inside of them. That
makes food delivery one of the best choices customers are going to have for dinner.
Behavioral:
The most influence factor on customer decision to use food delivery service is ordering, prices,
brand, delivery charge, delivery time.
So we order by Phone and online. We have powerful IMS to make sure that customer can easy to
order. And no mark-up all of the restaurants, and then the delivery charge will depend on the
zone. We make sure distribution center in the fastest time Products customer need to place.
7/29/2019 Darft Bee Company,Section 1, seat11
26/105
Bee Company Project Feasibility 2012 Page 24
Company analysis
Bee company , get present the service about delivery be comfortable for people who not
have much time. In the present my company concern about every time is important. Somestudent or officer is Inconvenient for going to a Restaurant but my company can help you to save
the time. We think this business is less competitive. Bee company is have more Contact such as
face book or www.chiangmaiaroi.com or www.chiangraifocus.com in this website is a lot of
visitors.
The following SWOT analysis captures the key strengths and weaknesses within the
company, and describes the opportunities and threats facing Bee company
Strengths
- be comfortable for people who not have much time.
- Less competitive
- Help promote the restaurant.
Weaknesses
-New business
-communication problem
- Traffic jam
Opportunities
-For student in a university or officer who dont want to go outside and waiting in
restaurant.
-For a restaurant who want to promoted your food and we are the Channels of your to
promoted.
Threat
-If the customer order in the internet but internet is error you have a problem.
-if a customer who order and you call to order a restaurant but a restaurant is more order
already you just waiting for a long time.
7/29/2019 Darft Bee Company,Section 1, seat11
27/105
Bee Company Project Feasibility 2012 Page 25
Market segmentationS
Segmentation Variables
Geographic Segmentation
1.1 Regions.
1.2 In the city / rural areas (country).
1.3 Weather
Demographic Segmentation
1.1 Age 1.2 Genders
1.3 Occupation 1.4 Religions
Geographic segmentation
Chiang Mai is the capital of the northern region and is situated 761 km by rail or
approximately 700 km by road north of Bangkok. Chiang Mai is administratively divided into 22
districts.
7/29/2019 Darft Bee Company,Section 1, seat11
28/105
Bee Company Project Feasibility 2012 Page 26
Located between north latitude 17-21 and east longitude 98-99, the province of Chiang
Mai is found in the upper area of Thailands northwestern region. The Chiang Mai valley is 310
meters or 1,027 feet above sea level. The widest point of the province measures 136 km or 85
miles, and the longest 320 km or 200 miles. To the north a 277 km or 141.82 miles stretch of
mountains divides Chiang Mais northern districts of Fang and Mae Ai from Myanmars(Burmas) Chiang Tung (Shan) State. In certain sections, the Kok River acts as a border between
Chiang Mai and Myanmar. On the east, Chiang Mai is bordered by the Chiang Rai, Lampang, and
Lamphun provinces. The Mae Tuen River, Ream Mountain, and Luang Mountain separate
Chiang Mais South from the province of Tak. Some portions of Chiang Mais south also border
the Lamphun province. To the west, Chiang Mai is bordered by Mae Hong Son province.
The climate of Chiang Mai and northern Thailand is influenced by the monsoons, which creates
three distinct seasons.
Cool Season: (from late October until middle of February). The northeast monsoon brings
cool dry air from China. Average temperatures are around 21ree;C and cooler at night. The coldest
months are December and January.
Hot Season: (middle of February to end of May). This is the transition period between the
moonsoons. Average temperature is around 29.9ree;C. The hottest month is April.
Rainy Season: (from early June to end of October). The southwest monsoon brings warm
moist air from the Indian Ocean. Average temperature is around 25.5ree;C. The wettest month is
usually September.
Source:[ http://www.lanna.com/travel-info/about-chiang-mai/general-
information/geography.html]
7/29/2019 Darft Bee Company,Section 1, seat11
29/105
7/29/2019 Darft Bee Company,Section 1, seat11
30/105
Bee Company Project Feasibility 2012 Page 28
Target market selection T
Bee Company focused on products in food, restaurant types include delivery. Nowadays
populations have increased the demand for food increased too. What is the time savings, for
example, reserve a table. Order food to eat at home or eat at a restaurant, etc. Therefore, the
Bee company in the market and choose to operate. The convenience and needs for consumers.
Bee Company focused on consumers who are in the age range 15-59 years, the age and the
number of working-age population in this age range to choose from Population in Chiang Mai.
Because of Chiang Mai have the largest number that can be viewed from *"Population in
Chiang Mai
*Population in Chiang Mai Page 3
7/29/2019 Darft Bee Company,Section 1, seat11
31/105
Bee Company Project Feasibility 2012 Page 29
Product PositionP
The assess price of the Bee company depends on the price of food by restaurants. And the
company's revenue comes from advertising resources in Web site and the delivery of food to
consumers.
7/29/2019 Darft Bee Company,Section 1, seat11
32/105
Bee Company Project Feasibility 2012 Page 30
Marketing mix (4P)
Price
Price strategy that we use is ongoing price so, price level policy is meet market pricefor
product differentiation is difficult so it is cannot be set to be different from the competition. Our
companies have a few competitors on the other hand have more choice than others for customer
to choose.
Place
Our office set at Nimmanhaemin Road, located in the heart of Chiang Mai. It is nearly the
most of restaurant that are participating at the same time customer can use our service by our
website or phone.
7/29/2019 Darft Bee Company,Section 1, seat11
33/105
Bee Company Project Feasibility 2012 Page 31
Product
Thai food
7/29/2019 Darft Bee Company,Section 1, seat11
34/105
Bee Company Project Feasibility 2012 Page 32
Italianfood
7/29/2019 Darft Bee Company,Section 1, seat11
35/105
7/29/2019 Darft Bee Company,Section 1, seat11
36/105
Bee Company Project Feasibility 2012 Page 34
Cake
7/29/2019 Darft Bee Company,Section 1, seat11
37/105
Bee Company Project Feasibility 2012 Page 35
Chinese food
7/29/2019 Darft Bee Company,Section 1, seat11
38/105
Bee Company Project Feasibility 2012 Page 36
Ice cream
7/29/2019 Darft Bee Company,Section 1, seat11
39/105
7/29/2019 Darft Bee Company,Section 1, seat11
40/105
Bee Company Project Feasibility 2012 Page 38
Promotion
Promotion Strategy
Advertising Strategy
A Located of Bee company is Chiang Mai. This country is be permeated with a
Restaurant around the City. Many people do not want to go outside but choose to stay in the
room. My company is a choice of this people. People in Thailand is use facebook in every time.
So a facebook is the main Advertising of my company
Company fan page on facebook.
Face books that is the good channel to introduce our business on global and we can
exchange idea with customers and people who want to be comfortable .
These can present image, brand name and logo of company quickly and clearly so customers are
easy and understand about services.
Staff Uniform
My company use a Motorcycle for delivery. So my uniform is safety for staff and every
staff wearing a same uniform for a Unique and when a people can see just think about Bee
company for delivery. A staff wearing a same Helmet and wearing a trousers and Sneakers for
safety. When Finish the job we call thank you for a polite of staff.
7/29/2019 Darft Bee Company,Section 1, seat11
41/105
Bee Company Project Feasibility 2012 Page 39
Sales forecast/Profit estimation
Food delivery service is the best way for who do not have time to buy food by them.
Food delivery service can sale all year, because our target is people love comfortable live. Our
revenue comes from sell the area for advertisement on our web site, delivery service and deal
with restaurant for commissions. This business use low cost so will make much profit. Now ourcompany has information of 135 restaurants in Chiang mai
Nowadays Chiang mai are popular province for investment. Thai investors and
International investors are invests in many kind of business in Chiang mai. Restaurants are in top
six kind of business are popular that investors interesting. And governments are helping food
business for make a project"Thailand Food Valley". They promote Chiang mai to be food
valley, so number of tourists will increase then it will effect to our company to gain revenue from
delivery food and commission. And high season of Chiang mai in November December January
and February so traffic have many problem people will choose delivery food to have meal.
Source: http://www.prachachat.net/news_detail.php?newsid=1302321647&grpid=00&catid=nohttp://www.manager.co.th/local/viewNews.aspx?NewsID=9550000144777http://www.chiangmaiaroi.com/aroi/index.php
Product of company is sell the website advertises. Website advertise rate we use page
view (PV) because it fair for customers because at the first time open website maybe have not
much customer; but in the second years customer will increase so total sale of each restaurant
will increase. We will increase price of advertisement on website. Delivery service rates it up to
distant from the restaurant. We set the restaurant and area that we can deliver to customer in
time. Delivery condition it up to restaurant set it up. And commission rate is 7% of price in that
time.
Source:http://blog.lnw.co.th/2011/01/07/adsrate/
Rate of advertise
Position Size(Pixels) Page Price
A 0-1 670 x 245 All page 800
A 2 300 x 165 Home page 400
A 3 175 x 92 Home page 200
A 4 175 x 92 Home page 200
A 5 300 x 165 Home page 400
A 6 670 x 100 Home page 400
B 1 142 x 142 Promotion 200C 1 142 x 142 Fill information 200
C 2 300 x 165 Fill information 300
http://www.prachachat.net/news_detail.php?newsid=1302321647&grpid=00&catid=nohttp://www.prachachat.net/news_detail.php?newsid=1302321647&grpid=00&catid=nohttp://www.manager.co.th/local/viewNews.aspx?NewsID=9550000144777http://www.manager.co.th/local/viewNews.aspx?NewsID=9550000144777http://www.chiangmaiaroi.com/aroi/index.phphttp://www.chiangmaiaroi.com/aroi/index.phphttp://blog.lnw.co.th/2011/01/07/adsrate/http://blog.lnw.co.th/2011/01/07/adsrate/http://blog.lnw.co.th/2011/01/07/adsrate/http://blog.lnw.co.th/2011/01/07/adsrate/http://www.chiangmaiaroi.com/aroi/index.phphttp://www.manager.co.th/local/viewNews.aspx?NewsID=9550000144777http://www.prachachat.net/news_detail.php?newsid=1302321647&grpid=00&catid=no7/29/2019 Darft Bee Company,Section 1, seat11
42/105
7/29/2019 Darft Bee Company,Section 1, seat11
43/105
7/29/2019 Darft Bee Company,Section 1, seat11
44/105
Bee Company Project Feasibility 2012 Page 42
Year 4 website advertise rate increase and customer increase 15%
If 106 restaurants join our website
11 restaurant choose A 0-1 = 11x1,400 = 15,400 baht/month
11restaurant choose A 2 = 11x1,000 = 11,000 baht/month
13 restaurant choose A 3 = 13x800 = 10,400 baht/month
10 restaurant choose A 4 = 10x800 = 8,000 baht/month
11 restaurant choose A 5 = 11x1,000 = 11,000 baht/month
10 restaurant choose A 6 = 10x1,000 = 10,000 baht/month
12 restaurant choose B 1 = 12x800 = 9,600 baht/month
12restaurant choose C 1 = 12x800 = 9,600 baht/month
12 restaurant choose C 2 = 12x900 = 10,800 baht/month
Total 95,800 baht per month = 95,800x12 = 1,149,600 baht per year
Year 5 website advertise rate increase and customer increase 15%
If 122 restaurants join our website
13 restaurant choose A 0-1 = 13x1,600 = 20,800 baht/month
15restaurant choose A 2 = 15x1,200 = 18,000 baht/month
13 restaurant choose A 3 = 13x1,000 = 13,000 baht/month
12 restaurant choose A 4 = 12x1,000 = 12,000 baht/month
14 restaurant choose A 5 = 14x1,200 = 16,800 baht/month
12 restaurant choose A 6 = 12x1,200 = 14,400 baht/month
13 restaurant choose B 1 = 13x1,000 = 13,000 baht/month
13restaurant choose C 1 = 13x1,000 = 13,000 baht/month
13 restaurant choose C 2 = 13x1,100 = 14,300 baht/month
Total 135,300 baht per month = 135,300x12 = 1,623,600 baht per year
7/29/2019 Darft Bee Company,Section 1, seat11
45/105
Bee Company Project Feasibility 2012 Page 43
Delivery rate
Area Rate
1-3 km Free
4-6 km 30 baht
7-9 km 50 baht
10-12 km 80 baht
13-15 km 100 baht
*From company to destination
Delivery 40-50 time per day
Free 5 time per day
30 baht 20 time per day = 30x20 = 600 baht/day
50 baht 20 time per day = 50x20 = 1000 baht/day
80 baht 3 time per day = 80x3 = 240 baht/day
100 baht 2 time per day = 100x2 =200 baht/day
Total 2,040 baht per day = 2,040x30 = 61,200 per month (30 day)
= 2,040x28 = 57,120 per month (February)
= 2,040x31 = 63,240 per month (31 day)
But in high season delivery service will increase 50% in November December January andFebruary
So November 61,200x50% = 91,800 baht
December 63,240x50% = 94,860 baht
January 63,240x50% = 94,860 baht
February 57,120x50% = 85,680 baht
Average total sell per time 300 baht = 300x50 = 15,000 per day
7/29/2019 Darft Bee Company,Section 1, seat11
46/105
7/29/2019 Darft Bee Company,Section 1, seat11
47/105
Bee Company Project Feasibility 2012 Page 45
product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total
Website
advertise
29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 350,400
delivery 94,800 85,680 63,240 91,800 63,240 61,200 63,240 63,240 61,200 63,240 91,800 94,860 866,940
Commission 104,625 94,500 69,750 101,250 69,750 67,500 69,750 69,750 67,500 69,750 101,250 104,625 956,250
total 228,625 209,380 162,190 157,900 162,190 157,900 162,190 162,190 157,900 162,190 222,250 228,685 2,173,590
Sales Forecast 1st
year
product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total
Website
advertise
46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 554,400
delivery 99,540 89,964 66,402 96,390 66,402 64,260 66,402 66,402 64,260 66,402 96,390 99,540 942,354
Commission 109,856.25 99,225 73,237.50 106,312.50 73,237.50 70,875 73,237.50 73,237.50 70,875 73,237.50 106,312.50 109,856.25 1,039,500
total 255,596 235,389 185,840 248,903 185,840 181,335 185,840 185,840 181,335 185,840 248,903 255,596 2,536,254
sales forecast 2nd
year
product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total
Website
advertise75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 909,600
delivery 109,494 98,960.40 73,042.20 106,029 73,042.20 70,686.00 73,042.20 73,042.20 70,686.00 73,042.20 106,029 109,494 1,036,589
Commission 120,841.88 109,147.50 80,561.25 116,943.75 80,561.25 77,962.50 80,561.25 80,561.25 77,962.50 80,561.25 116,943.75 120,841.88 1,143,450.01
total 306,136 283,908 229,403 298,773 229,403 224,449 229,403 229,403 224,449 229,403 298,773 306,136 3,089,639
sales forecast 3nd year
7/29/2019 Darft Bee Company,Section 1, seat11
48/105
Bee Company Project Feasibility 2012 Page 46
product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total
Website
advertise 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 1,149,6
delivery 125,918.10 113,804.46 198,998.53 121,933.35 198,998.53 81,288.90 198,998.53 198,998.53 81,288.90 198,998.53 121,933.35 125,918.10 1,767,077
Commission 138,968.16 125,519.05 92,645.44 134,485.31 92,645.44 89,656.88 92,645.44 92,645.44 89,656.88 92,645.44 134,485.31 138,968.16 1,314,966.
total 360,686 335,124 387,444 352,219 387,444 266,746 387,444 387,444 266,746 387,444 352,219 360,686 4,231,6
Sales Forecast 4th year
product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total
Website
advertise135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 1,623,600
delivery 144,805.82 130,875.13 228,848.31 140,223.31 228,848.31 93,482.24 228,848.31 228,848.31 93,482.24 228,848.31 140223.31 144,805.82 2,032,139.4
Commission 159,813.38 144,346.91 106,542.26 154,658.11 106,542.26 103,105.41 106,542.26 106,542.26 103,105.41 106,542.26 154,658.11 159,813.38 1,512,212.0
total 439,919 410,522 470,691 430,181 470,691 331,888 470,691 470,691 331,888 470,691 430,181 439,919 5,167,951
Sales Forecast 5th year
7/29/2019 Darft Bee Company,Section 1, seat11
49/105
7/29/2019 Darft Bee Company,Section 1, seat11
50/105
Bee Company Project Feasibility 2012 Page 48
Micke desk IKEA702.143.09
2,890 3 8,670
TIDAFORSThree-seat sofa, Dansbo medium brown
18,990 1 18,990
TIDAFORSArmchair, Dansbo medium brown
10,590 2 21,180
KASSETT IKEA
129 12 1,548
SINGER (SW-03)
4,270 1 4,270
7/29/2019 Darft Bee Company,Section 1, seat11
51/105
Bee Company Project Feasibility 2012 Page 49
PANASONIC (KX-T2373MXW)
1,375 6 8,250
GALANT IKEA
14,580 1 14,580
SAMSUNG CLX-6220FX
32,279 1 32,279
COMPUTERSVOA PC Neo CDC26000
12,300 6 73,800
LACK IKEACoffee table, white
699 1 699
7/29/2019 Darft Bee Company,Section 1, seat11
52/105
Bee Company Project Feasibility 2012 Page 50
FNISSWastepaper basket, red
259 6 1,554
Lancer0.5 mm Spiral825 Pen Blue
195 / pack 50 unit 1 195
Lancer0.5 mm Spiral825 Pen Red
195 / pack 50 unit 1 195
Lancer0.5 mm Spiral825 Pen Black
195 / pack 50 unit 1 195
Folder Elephant 3 cm 210P A4
480 / pack 6 unit 10 4,800
Calculator CASIO DJ-120D
495 6 2,970
7/29/2019 Darft Bee Company,Section 1, seat11
53/105
7/29/2019 Darft Bee Company,Section 1, seat11
54/105
7/29/2019 Darft Bee Company,Section 1, seat11
55/105
7/29/2019 Darft Bee Company,Section 1, seat11
56/105
Bee Company Project Feasibility 2012 Page 54
Siriphanich Chiang Mai Co. Ltd. located on Huay Keaw Road a street surrounded by
comfort the convenience. There are several convenient travel path that is spacious parking.
Located near the center of the platform with Chiang Mai University, Polytechnic, Near hotel
Chiang Mai's leading business district, at Nimman Central Park exhibit, Kad suan keaw Central.
Decant the shopping the night of young students and working in Chiang Mai.
With the objective to set up a central office building full of the new office. Open space for
rent suitable for venture stores, franchising and business sources, including educational
institutions leading tutorial. Department store, restaurant, coffee shop, all Drug stores,
restaurants, bakery, general store, beauty salon and Spa. Comfortable with the condition that the
system and 24-hour security.
Location : 191 Huy Keaw Road,Muang Provide,Chiang Mai50200
Tel :+66 5322-0450 Fax : +66 5322-0580
E-mail:info@siriphanich.co.th
Website : http://www.siriphanich.co.thhttp://www.siriphanich.com
7/29/2019 Darft Bee Company,Section 1, seat11
57/105
Bee Company Project Feasibility 2012 Page 55
Information for rent
Rent/month price according to the proportion of space 350-550 baht/square meters. The
global value of $ 100/square meters facility cleaning service, safe deposit box, parking, fire protection and emergency
warning system, sauna, FREE WIFI, good document. Fingerprint scanning systems are
out at night, employees and security camera systems throughout the 24 hour
minimum rental contract 1. Last year, 3-month insurance, rent 1 month in advance.
For example A variety of rooms.
LUXURY MODERN
RELAX STANDARD
7/29/2019 Darft Bee Company,Section 1, seat11
58/105
7/29/2019 Darft Bee Company,Section 1, seat11
59/105
Bee Company Project Feasibility 2012 Page 57
-Signal, wireless Internet (WIFI) free of charge within the building area.
-Parking Facility Security Guard parking space daily-24 hour Security staff, Security
Guard, inside-outside building access systems-fingerprint scan. Security protection-out of
the building for the night.
7/29/2019 Darft Bee Company,Section 1, seat11
60/105
7/29/2019 Darft Bee Company,Section 1, seat11
61/105
Bee Company Project Feasibility 2012 Page 59
-Passenger lift to1st floor to floor 6.
-Mailbox and personal supplies Services for all tenants. Separate collection of private
documents.
7/29/2019 Darft Bee Company,Section 1, seat11
62/105
7/29/2019 Darft Bee Company,Section 1, seat11
63/105
7/29/2019 Darft Bee Company,Section 1, seat11
64/105
7/29/2019 Darft Bee Company,Section 1, seat11
65/105
7/29/2019 Darft Bee Company,Section 1, seat11
66/105
7/29/2019 Darft Bee Company,Section 1, seat11
67/105
7/29/2019 Darft Bee Company,Section 1, seat11
68/105
Bee Company Project Feasibility 2012 Page 66
2014
nvestment Amount JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV D
Vehicle225,000 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,
quipment73,800 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,
Computer 157,343 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,
Total456,143 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10
2015
nvestment Amount JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV D
Vehicle225,000 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,
quipment73,800 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,
Computer157,343 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,
Total456,143 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10
7/29/2019 Darft Bee Company,Section 1, seat11
69/105
7/29/2019 Darft Bee Company,Section 1, seat11
70/105
7/29/2019 Darft Bee Company,Section 1, seat11
71/105
7/29/2019 Darft Bee Company,Section 1, seat11
72/105
7/29/2019 Darft Bee Company,Section 1, seat11
73/105
Bee Company Project Feasibility 2012 Page 71
Operating Cost
Direct material
Honda wave 110i use 72 km/lite. So in one month our company uses 5,760 km. Now a day gasohol 35.38 per lite
5,760/72 = 80 lite, 80*35.38 so gas expense in month that have 30 days is 2,830 baht. In high season will 5,760 baht
Honda wave 110i use 72 km/lite. So in one month our company uses 5,951 km. Now a day gasohol 35.38 per lite
5,951/72 = 82.65 lite, 82.65*35.38 so gas expense in month that have 31 days is 2,924 baht. In high season will 5,948 baht
Honda wave 110i use 72 km/lite. So in one month our company uses 5,376 km. Now a day gasohol 35.38 per lite
5,376/72 = 74.67 lite, 74.67*35.38 so gas expense in month that have 28 days is 2,642 baht. In high season will 5,5,384 baht
7/29/2019 Darft Bee Company,Section 1, seat11
74/105
7/29/2019 Darft Bee Company,Section 1, seat11
75/105
7/29/2019 Darft Bee Company,Section 1, seat11
76/105
7/29/2019 Darft Bee Company,Section 1, seat11
77/105
7/29/2019 Darft Bee Company,Section 1, seat11
78/105
7/29/2019 Darft Bee Company,Section 1, seat11
79/105
7/29/2019 Darft Bee Company,Section 1, seat11
80/105
7/29/2019 Darft Bee Company,Section 1, seat11
81/105
7/29/2019 Darft Bee Company,Section 1, seat11
82/105
7/29/2019 Darft Bee Company,Section 1, seat11
83/105
7/29/2019 Darft Bee Company,Section 1, seat11
84/105
7/29/2019 Darft Bee Company,Section 1, seat11
85/105
7/29/2019 Darft Bee Company,Section 1, seat11
86/105
Bee Company Project Feasibility 2012 Page 84
7/29/2019 Darft Bee Company,Section 1, seat11
87/105
7/29/2019 Darft Bee Company,Section 1, seat11
88/105
7/29/2019 Darft Bee Company,Section 1, seat11
89/105
7/29/2019 Darft Bee Company,Section 1, seat11
90/105
7/29/2019 Darft Bee Company,Section 1, seat11
91/105
7/29/2019 Darft Bee Company,Section 1, seat11
92/105
7/29/2019 Darft Bee Company,Section 1, seat11
93/105
7/29/2019 Darft Bee Company,Section 1, seat11
94/105
7/29/2019 Darft Bee Company,Section 1, seat11
95/105
7/29/2019 Darft Bee Company,Section 1, seat11
96/105
7/29/2019 Darft Bee Company,Section 1, seat11
97/105
7/29/2019 Darft Bee Company,Section 1, seat11
98/105
7/29/2019 Darft Bee Company,Section 1, seat11
99/105
Bee Company Project Feasibility 2012 Page 97
Identifying a list of potential risks.
Risk is a measure of the ability.The purpose of the work to be carried out
successfully. Under the budget, schedule, and technical constraints faced such a project is a
set of activities. To take action on an issue in the future.Using the limited resources
available. Continue to be successful. Under a limited time frame which is scheduled to
perform in the future. Risks that may occur at any time.Because of the uncertainty and
resource constraints of the project. A project manager must manage the risk of the project.
So the problem is reduced. And can be operated successfully. Set goals effectively and
efficiently.
Types of risk.
We can be divided into four types of risk.
-Business risk is the risk arising from changes in the profitability of the company. As a
result, investors have lost money, Financial or investment risks, Risk Management and risks
in the industry.
-Market risk is the loss of investments due to changes in the price of the securities to
investors. Which is based on demand and supply of the market.
-Interest rate risk is the risk that arises from changes in the rate of return on investment. Due
to changes in market interest rates.
-Purchasing power risk is the risk that the purchasing power of money decreases. Which
mainly affect the purchasing power is inflation.
Business Risk
Operational RisksOperational risks result from internal failures. That is, your businesss internal
processes, people or systems fail unexpectedly. Therefore, unlike a strategic risk or a
financial risk, there is no return on operational risks. Operational risks can also result from
unforeseen external events such as transportation systems breaking down, or a supplier
failing to deliver goods.
7/29/2019 Darft Bee Company,Section 1, seat11
100/105
7/29/2019 Darft Bee Company,Section 1, seat11
101/105
Bee Company Project Feasibility 2012 Page 99
and processes will be available in the event of a catastrophe. Reducing reliance on paper and
ensuring appropriate capture and mirroring of key electronic data is fundamental to speedy
resumption of services. Governments need to ensure that sufficient security, redundancy,
and minimization of single points of failure are considered in order to assure rapid recovery
of essential services.
Risk in the staffs
Risks arising from aware of the ability to works and characters of each employee, so
this may cause problems. Because the company can be selected as a feature only and it
effect to the company must spend time and money in training employees. The important for
company is, can not realize the habits of employees. It brings to dishonest, lazy and not on
time, then it cause losses to the company. The work in company is not very complex.
Company needs employees that are important variable in the operations, and contact with
the customer. When the employees have good integrity and diligence can help company
better. If employees are lazy and dishonest, it makes the manufacturing, operations, by lack
of effective. In addition to affecting the company's revenue and also affect the company's
impression. Our company will give the good training for our staff.
Risk in Performance of the equipments and materials
Because the company uses few equipments and materials such as amotorcycle.
Because our work is the work of transportation. You just use transport for delivery.
Sometimes we have order from customers but motorcycle is breakdown you just have a
problem.
Risk in Health and Safety
Company is realizing the importance of health all employees. If employees are
healthy then they can work hard. The company is a delivery if employees are discomfort,.
Therefore, company is very strict control and disease prevention for employees, which will
impact on customers.
7/29/2019 Darft Bee Company,Section 1, seat11
102/105
7/29/2019 Darft Bee Company,Section 1, seat11
103/105
Bee Company Project Feasibility 2012 Page 101
Technology / Infrastructure risk
- The risk arising from inadequate IT infrastructure including system failure for example risk
event are security breach leading to loss, damage, or disclosure of data, and potential
damage to reputation and business disruption due to IT system failure, so IT system should
be checked regularly. Contact and support the new options, such as using the telephone.
7/29/2019 Darft Bee Company,Section 1, seat11
104/105
7/29/2019 Darft Bee Company,Section 1, seat11
105/105
Chapter9
Summary
Summary Project of Feasibility Study
Bee Company creates a demand for customers by chooses open food delivery service is
the best way for who do not have time to buy food by them. Because people have busy life they are
work hard and study hard. Some of them have problem with traffic jam. Our company are helping
people to decrease time to select restaurant, find number of restaurant for reserve the table and we
delivery food. Our company is collect information of many restaurants in Chiang Mai. Chiang Mai
is the province in north of Thailand. Chiang Mai is very popular province in Thailand many tourists
select Chiang Mai to visit in their vacation. So Chiang Mai is a good choice to do this business.
Bee company open the website for search the location of restaurants, menu, reserve the
table. Some of restaurants can delivery to customer. And we have telephone number that easy to
remember. Customer can call at our company they can get number and information of restaurants.
Then our employee will take order to restaurant by phone. After that messenger go to take foods
from restaurant for sent to customer location. Customer can select menu and restaurant from our
website. Searches in its network of delivery restaurants, and shows you a list of restaurants that
deliver to your address, whether it is your home, office or campus. View the menu, choose your
dishes and place your order online, our service is completely free and as easy and simple. We are
now open at 8 a.m. Bee companies focused on consumers who are in the age range 15-59 years.
Now our company has information of 79 restaurants in Chiang Mai.