Data and Content Production - BrightonSEO 2013

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This presentation by Content Manager Alan Cairns examines what quality content means and how public data can be used to produce interesting and insightful stories.

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Data and Content Production Alan Cairns

The C word

“Open data is a global movement with enormous potential to create more accountable, efficient,

responsive, and effective governments and businesses, and to spur economic growth”

- G8 Open Data Charter, June 2013

Principle 1: Open Data by Default

“We recognise the importance of open data and we will establish an expectation that all government data be

published openly by default.”

- G8 Open Data Charter, June 2013

http://www.google.co.uk/publicdata/directory

Is data visualisation enough?

Yes

No

Data journalism is the new punk

misattributed to Benjamin Disraeli (1804-1881)

“There are three kinds of lies: lies, damned lies, and statistics.”

Top ten least-trusted professions

1. Journalists 7%

- Politicians 7%

3. Bankers 11%

4. Estate agents 11%

5. Builders 19%

6. Civil servants 25%

7. Accountants 29%

8. Lawyers 35%

9. Engineers 56%

10. Teachers 69%

Public relations vs. Journalism

@LanCairns