Data | Insights | Action

Agenda

Changes in the Industry

The Data Driven Process

Closing the Gap

Actions to take

Our Background

Founded in March 2014 by a team of former Baxter Credit Union employees with technical and business

wisdom.

At BCU, SavvyIntel’s founders helped deliver BCU’s state of the art data warehouse and partnered with executives to craft insights to manage and enhance

performance.

Microsoft BizSpark 360k Partner

Tableau Alliance Partner

1871 Chicago

Northwest Credit Union Association

Pennsylvania Credit Union Association

Partners

Wallet Share

Changing Demographic

Millennials and Big Banks

Millennials and Big Banks

Chase…A Technology Company

Source: Business Insider

Credit Unions

Credit Unions Are Lagging Behind

Descriptive Analytics

Diagnostic Analytics

Predictive Analytics

Prescriptive Analytics

What happened?

Why did it happen?

What will happen?

How can we make it happen?

Val

ue

Difficulty Source: Gartner

Data Monetization?

Ability to gain profits from data

Digital Strategies

Reduce Expenses

Minimize Attrition

Improve Marketing

ROI

Insights From this picture?

Member Snapshot

SPM/PPMProduct

Mix

Member Make

Up

Debit Bill Pay eStatements Mobile UsersOnline

Banking Overdraft Transfer Checking Auto Loan Total PPM/SPM

Member 1 X X X X 4

Member 2 X X 2

Member 3 X X X 3

Member 4 X X 2

Member 5 X X 2

Insights From this Video?

Member Behaviors

Member 1

Date Merchant $

3/1 BP $ 17.00

3/8 Shell $ 26.23

3/15 Shell $ 15.17

3/20 BP $ 14.29

3/25 BP $ 10.33

3/26 McDoanlds $ 7.54

3/31 Speedway $ 25.48

Member 2

Date Merchant $

3/1 Amazon $ 53.26

3/9 Sprint $ 110.75

3/25 Ebay $ 23.55

Member 3

Date Merchant $

3/1 Amazon $ 53.26

3/1 Target $ 110.75

3/1 Ebay $ 23.55

3/2 BP $ 17.00

3/2 McDoanlds $ 26.23

3/3 Shell $ 15.17

3/4 BP $ 14.29

3/7 Hair Cuttery $ 10.33

3/9 McDoanlds $ 7.54

3/10 Speedway $ 25.48

3/10 Wendys $ 4.35

3/12 State Farm $ 50.00

3/13 Best Buy $ 248.23

3/14 McDoanlds $ 4.23

3/14 Hertz $ 76.26

3/15 Sprint $ 115.65

3/15 Hilton $ 259.63

3/15 Potbelly $ 7.54

3/16 BP $ 25.89

3/17 Grocery Store $ 165.32

3/18 Target $ 23.65

3/20 Walgreens $ 5.25

3/22 Golf Course $ 55.00

3/25 Amazon $ 34.69

3/27 Grocery Store $ 123.36

Transactional Data Provides Behavioral Insights

When?

Where?

How?

Opportunities

Targeted Marketing

Improved Member Loyalty

Segment and Take Action

Transaction Analysiso Target members

o Marketing Priority (retain, maintain, stimulate, etc.)o Loyalty based on member profile (gas, grocery, etc.)

o Member Re-engagement

o Overlay demographic metrics

Retention Managemento Early Warning Indictor

o Targeted Re-engagement

Target MembersMember Segment Marketing Priority Loyalty Marketing Stimulation Marketing General Marketing

Member 1Gas & Car Care

Stimulate higher usage Any gas station, seasonal car care

Add a category for increased use (i.e. food, groceries)

Vertical purchase in gas/car

Member 2College Student

Maintain preference, stay alert for college graduation

Internet coupons or telecom marketing

Internet shopping Needs based spending

Member 3Card as Cash

Retain Relationship Fast food, retail shopping

Restaurants and Entertainment

Small purchases, eating out, entertainment(movies)

Move the Needle

• Introduce new offerings

• Reduce marketing costs

• Combine transaction analysis with profitability tointroduce relationship pricing

• Focus on highly engaged transacting members

Other Ways to Monetize Transactional Data

•Utilize transaction data to identify opportunities

Data Mining

•1 to 1 targeted marketing

Partnerships

Future of Credit Unions

Financial Advisor to the financially engaged masses.

- Ron Shevlin

Data | Insights | Action