Data and Programmatic Advertising

Mutlu Dogus Yildirim - Arkitekt

Başlık2

Keywords: Digital, technology, innovation, efficiency, programmatic, data

Keywords: Computer Engineer, MBA, Hurriyet, MedyaNet, SONY, Digital, technology, innovation, efficiency, programmatic, data

http://www.slideshare.net/dogusy/the-impacts-of-data-on-the-online-advertising-industry

AutomationData

Programmatic

Data

$850M$638M

«Big Data

»

(?)

Data Management Platform (DMP)

Data Marketplace / Data Exchange

?

Programmatic

= Automated media buying/selling

<

?

Media Planning

Smart Algorithms

Buying / selling by «humans» Efficiency

Daily/Weekly etc. optimization

Real-time optimization

Dealing with each publisher seperately

Centralized

Local Global

«Spray & Pray» Laser-focus

Publisher has power

Marketer has power

2015 1. YY 2016 1. YY

30.7

164

Programmatıc spendıngs (turkey)Programatik Harcalamalar

%434

AutomationData

Programmatic

Programmatic & Data

Mutlu Dogus Yildirim

dogus.yildirim@arkitekt.com

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