Post on 13-Jul-2015
transcript
Dataman Group Direct Mail & Telemarketing Lists
Water Dealers Have to Market
Reaching the Right People
at the Right Time
Dataman Group Direct Mail & Telemarketing Lists
You Have to Market !
• New Customers = Profit
• Market Share
• Attrition
• Lead acquisition Cost
• Trends
Dataman Group Direct Mail & Telemarketing Lists
“This fellow Charles Lindberg will never make it. He’s doomed”
-millionaire Harry Guggenheim, 1927
Dataman Group Direct Mail & Telemarketing Lists
“There appears to be no commercial application for the
electric light bulb”
-Thomas Edison
Dataman Group Direct Mail & Telemarketing Lists
“I don’t need bodyguards”
--Jimmy Hoffa, July 30, 1975,
several days before he disappeared
Dataman Group Direct Mail & Telemarketing Lists
“There is no reason for any individual to have a computer in
the home”
-Ken Olsen, President
Digital Equipment Corporation
Dataman Group Direct Mail & Telemarketing Lists
If you Snooze, You Lose
Take the bull by the horn
&
fine-tune your marketing strategies.
Dataman Group Direct Mail & Telemarketing Lists
Your Tools for Success
How To Get The Job Done
Dataman Group Direct Mail & Telemarketing Lists
Direct Marketing
• Direct Mail• Telemarketing• E-mail Marketing• Door-to-Door Marketing• Niche Marketing
Dataman Group Direct Mail & Telemarketing Lists
Direct Mail
• Coupon Mailers
• Postcards
• Letters
• The Offer!
Dataman Group Direct Mail & Telemarketing Lists
Telemarketing
• Dealing with the Federal DNC
The law and your SAN
The “Self-Scrub”
• Benchmarks
Dataman Group Direct Mail & Telemarketing Lists
E-mail Marketing
What you hear
What you think
The Way it Really Is
Dataman Group Direct Mail & Telemarketing Lists
Door-to-Door Marketing
• Formatting a list for door-to-door
• Asking for referrals• Door hangers
Dataman Group Direct Mail & Telemarketing Lists
Niche Marketing
Reaching the Right People
At the Right Time
Dataman Group Direct Mail & Telemarketing Lists
Key Niche Markets
• New Homeowners
• Parents of New Babies
• Homeowners with Children
• Homeowners by Credit Score
• People with Ailments
• New Businesses
• Selected Businesses
Dataman Group Direct Mail & Telemarketing Lists
New Homeowners #1 market group in
water quality industry
• Utilizes public information
• Do you need to be the first in the door?
• Setting up a successful, comprehensive New Homeowner program
Dataman Group Direct Mail & Telemarketing Lists
New Parents &Homeowners with Children
• Tremendous Concern with Water Quality and the safety & security of family
• New Birth + Pre-Natal household option
We want the best for our families !
Dataman Group Direct Mail & Telemarketing Lists
Homeowners by Credit Score
• Credit score of 650+• Homeowner• With/without phones
They’ll pass credit !
Dataman Group Direct Mail & Telemarketing Lists
Ailment Sufferers
• Health & Well-Being is Over-riding concern
• There is nothing more Important than your
Health!
• Diabetes• Allergies• Heart Disease• High Blood Pressure• Psoriasis /Skin problems• Respiratory diseases
Dataman Group Direct Mail & Telemarketing Lists
Businesses
New Businesses
Get ‘em while they’re hot
Existing Businesses
• Select by SIC or type of business
• Select by employee size or sales volume
Dataman Group Direct Mail & Telemarketing Lists
Choosing a Strategic Partner
• Years in Business
• Affiliation with DMA,
other professional organizations
• Referrals
• Word of Mouth
• Results count!
Dataman Group Direct Mail & Telemarketing Lists
• Working with the Water Quality Industry since 1980
• Member, Florida Direct Marketing Association
• Member, National Direct Marketing Association• Member, Water Quality Association• Member, Boca Raton Chamber of Commerce• Member, Broward County Chamber of Commerce• Member, Palm Beach County Better Business Bureau
Dataman Group Direct Mail & Telemarketing Lists
Works closely with individual Water Quality Dealers to help them
Reach the Right People at the Right Time.
Dataman Group Direct Mail & Telemarketing Lists
• Provides dealers with insight based on 24years of experience in the industry.
• Educates new dealers on creating comprehensive direct marketing programs.
• Works to establish an on-going, long term relationship, based on mutual respect and
experiential results.
Dataman Group Direct Mail & Telemarketing Lists
Our Success is Your Success
Reach the Right People at the Right TimeReach the Right People at the Right Time
1(800) 771-DATA www.datamangroup.com