Dave BensonMerchant Director

Drew BowersT6 Strategy Manager

Year to date . . .

Source: NPD data as of May 2009;Analysts notes

Year to date (June 09), total retail HW and Software is down -13% and 12% respectively.June down -31% overall

CY09 Software revenue Y/Y% growth year to dateYTD = tough comp last year. Plus 50% March through June LY

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Size of the Prize

$1 Billion in December– Over 1.5 Million consoles in December

– Over 10 million software units

– Over 5.5 million accessories units

Nearly $1 Million per store in gaming– 1500 consoles in December

– 10,000 units of software

– 5,500 units of accessories

Hardware– New prices…new SKUs

Key Products and Releases

Hardware– New prices…new SKUs

Software– Wii Fit Plus

– DJ Hero

– Call Of Duty: Modern Warfare 2

– New Super Mario Bros

– Assassin’s Creed 2

Key Products and Releases

Key Products and Releases

Hardware– New prices…new SKUs

Software– Wii Fit Plus

– DJ Hero

– Call Of Duty: Modern Warfare 2

– New Super Mario Bros

– Assassin’s Creed 2

Accessories– Rocketfish and Dynex

– Core is still king with high 1st party volume

Competitive Strategy and Key Promotions

Competitive Market Place

Hardware Bundles– Home Theater Solutions

– More exclusive opportunities

Competitive Strategy and Key Promotions

Competitive Market Place

Hardware Bundles– Home Theater Solutions

– More exclusive opportunities

Software Promotions– Buy more save more

– RZ Gamers Club

• Rewarding our best customers

Key Differentiators

MNO– COD

– Assassins Creed 2

Key Differentiators

MNO– COD

– Assassins Creed 2

Demo Days

Key Differentiators

MNO– COD

– Assassins Creed 2

Demo Days

RZ Gamers Club– Social Networking

Key Differentiators

MNO– COD

– Assassins Creed 2

Demo Days

RZ Gamers Club– Social Networking

Tools– Buyers Guide and Insider

Key Differentiators

MNO– COD

– Assassins Creed 2

Demo Days

RZ Gamers Club– Social Networking

Tools– Buyers Guide and Insider

Best Buy.com– Trade In now available

– Pre-order online…pick up in-store

Merchandising

Bundle Bands

Pallets/Race Track

Merchandising

Bundle Bands

Pallets/Race Track

Clearance Sections

Value Software– In-line and racetrack

Project Team Support

Merchandising

Bundle Bands

Pallets/Race Track

Clearance Sections

Value Software– In-line and racetrack

Project Team Support

Retail Marketing Tool

RZ GamersClub Customer

Phone List

Print Vehicles

Store Web Pageannouncement

Operational

Preorder– Alerts posted with customer contact info

EOL, R&E and Rapid Exchange– GSBTP with new pricing for Xbox and ADH on portables

At-Risk Management– Value is sendback, no longer At-Risk

Labor and Zoning– Talent selection and maintained zoning

Gaming & Your Local Growth Plan

FY09 Data– Xbox360 ASP $350

– PS3 ASP $400

– Wii ASP $250

Gaming = $xx.xxx.xxx– Console Contribution $x,xxx,xxx

– Basket Contribution $x,xxx,xxx

FY10 Forecast– Xbox360 ASP $300

– PS3 ASP $300

– Wii ASP $200

Gaming = $xx.xxx.xxx– Console Contribution $x,xxx,xxx

– Basket Contribution $x,xxx,xxx

Goals

November goals: – Console $80 | Software $70 | Portable $50

December goals: – Console $75 | Software $70 | Portable $50

January goals: – Console $90 | Software $60 | Portable $40

Key Take Aways

Best Gaming Experience – Merchandising and Farming, Interactivity and Demo’s

Providing customers the complete solution– Everything you need to maximize your gaming experience

Reward Zone Gamers Club

Geek Squad

Hardware and Inventory Support

YOU!!