transcript
- 1. @DMScott #INBOUND16 TRUMP, BUSH, CLINTON, & SANDERS How
Inbound Marketing and Inbound Sales Decided the 2016 U.S.
Presidential Election David Meerman Scott
- 2. @DMScott #INBOUND16 The best sales and marketing case
study!
- 3. @DMScott #INBOUND16 4:28 am
- 4. @DMScott #INBOUND16 Monday evening
- 5. @DMScott #INBOUND16 David Meerman Scott photo
- 6. @DMScott #INBOUND16 David Meerman Scott photo
- 7. @DMScott #INBOUND16 David Meerman Scott photo
- 8. @DMScott #INBOUND16 David Meerman Scott photo
- 9. @DMScott #INBOUND16 David Meerman Scott photo David Meerman
Scott photo
- 10. @DMScott #INBOUND16 David Meerman Scott photo
- 11. @DMScott #INBOUND16 IMPORTANT NOTE: This is a sales and
marketing presentation Not a political discussion (!!)
- 12. @DMScott #INBOUND16 August 4, 2015
- 13. @DMScott #INBOUND16 March 2, 2015
- 14. @DMScott #INBOUND16 1 THE PRIMARIES
- 15. @DMScott #INBOUND16 Offline and Online Integrate Online and
offline (or not)
- 16. @DMScott #INBOUND16 Image: David Meerman Scott
- 17. @DMScott #INBOUND16 Image: rawconservative.com
- 18. @DMScott #INBOUND16 Image: David Meerman Scott
- 19. @DMScott #INBOUND16 #FAIL
- 20. @DMScott #INBOUND16 1. #Hashtag for the event I was
attending 2. My social content shared by the campaigns 3. Content
created by the campaigns ready to be shared by supporters on social
networks 4. Follow-up after the event with images, quotes, etc.
Missed Opportunities
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- 37. @DMScott #INBOUND16
- 38. @DMScott #INBOUND16 What most people do
- 39. @DMScott #INBOUND16 What you should do!
- 40. @DMScott #INBOUND16 You ARE What you publish
- 41. @DMScott #INBOUND16 BERNIE SANDERS A 75-year-old socialist
from Vermont, built a movement with millions of passionate
supporters. Image: BernieSanders.com
- 42. @DMScott #INBOUND16
- 43. @DMScott #INBOUND16 Sanders campaign raised an average of
$27 each from nearly 7 million people.
- 44. @DMScott #INBOUND16
- 45. @DMScott #INBOUND16 1. He failed to harness his supporters
online passion for the good of his campaign 2. Worse, he failed to
reign in dark online forces who trolled supporters of other
candidates 3. His campaign invested way too much in traditional
advertising. But Sanders marketing was out of alignment
- 46. @DMScott #INBOUND16
- 47. @DMScott #INBOUND16
- 48. @DMScott #INBOUND16
- 49. @DMScott #INBOUND16 Where Voters Live and Interact
Real-Time Social Networking
- 50. @DMScott #INBOUND16
- 51. @DMScott #INBOUND16 Selfies!
- 52. @DMScott #INBOUND16 JOHN KASICH Selfie #FAIL David Meerman
Scott photo
- 53. @DMScott #INBOUND16 HILLARY CLINTON Selfie NINJA David
Meerman Scott photo
- 54. @DMScott #INBOUND16
- 55. @DMScott #INBOUND16
- 56. @DMScott #INBOUND16 Hillary Clinton photo (!!!!)
- 57. @DMScott #INBOUND16 David Meerman Scott photo
- 58. @DMScott #INBOUND16 500 selfies at once! Photo: Barbara
Kinney, Hillary for America
- 59. @DMScott #INBOUND16 The Time IS NOW!
- 60. @DMScott #INBOUND16
- 61. @DMScott #INBOUND16 DONALD TRUMP Real-Time Marketing Genius
Photo: @realdonaldtrump
- 62. @DMScott #INBOUND16 Simple and Memorable message repeated
often ?
- 63. @DMScott #INBOUND16 Simple and Memorable message repeated
often #MAGA
- 64. @DMScott #INBOUND16 Trump = Real-Time
- 65. @DMScott #INBOUND16 Trump = Real-Time
- 66. @DMScott #INBOUND16 Trump = Real-Time
- 67. @DMScott #INBOUND16 Donald Trump generated $5 billion in
free media mediaQuant
- 68. @DMScott #INBOUND16 2015 Primary season Bought vs Earned
Media mediaQuant + New York Times
- 69. @DMScott #INBOUND16 mediaQuant
- 70. @DMScott #INBOUND16 mediaQuant
- 71. @DMScott #INBOUND16 Dollars per Primary Delegate #1 -
Donald Trump $49,891 per delegate $77 million spent 1,543 delegates
@realDonaldTrumpThe Atlantic
- 72. @DMScott #INBOUND16 #2 - Hillary Clinton $105,566 per
delegate $297 million spent 2,814 delegates @HillaryClinton Dollars
per Primary Delegate The Atlantic
- 73. @DMScott #INBOUND16 #3 - Bernie Sanders $117,731 per
delegate $223 million spent 1,893 delegates @SenSanders Dollars per
Primary Delegate The Atlantic
- 74. @DMScott #INBOUND16 #11 - Jeb Bush $34 million per delegate
$139 million spent 4 delegates @JebBush Dollars per Primary
Delegate The Atlantic
- 75. @DMScott #INBOUND16 JEB BUSH The initial front runner used
an outdated playbook Photo: facebook.com/jebbush
- 76. @DMScott #INBOUND16 Social Media are Tools Real-Time is a
Mindset
- 77. @DMScott #INBOUND16
- 78. @DMScott #INBOUND16 Real- Time !!
- 79. @DMScott #INBOUND16
- 80. @DMScott #INBOUND16
- 81. @DMScott #INBOUND16 2 THE GENERAL
- 82. @DMScott #INBOUND16 Newsjacking is your secret weapon!
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- 96. @DMScott #INBOUND16 If Hillary Clinton were a man, I dont
think shed get five percent of the vote. The only thing shes got
going is the womans card.
- 97. @DMScott #INBOUND16 Mr. Trump accused me of playing the
woman card. If fighting for womens health care and paid family
leave and equal pay is playing the woman card, then deal me
in!
- 98. @DMScott #INBOUND16
- 99. @DMScott #INBOUND16 Real Time is Essential
- 100. @DMScott #INBOUND16
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- 104. @DMScott #INBOUND16
- 105. @DMScott #INBOUND16 Monthly 2016 free media >>
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