Post on 20-Dec-2015
transcript
What is FreshQuest?
A study of Berkeley freshmen and how they use
technology to support their
social networks
Presentation Outline
• Methodology• Relevant Technologies• Research Findings
– Education– Relationships– Adoption– Negotiation
• Conclusions
Our Methodology
Survey● 152 snowball
responses ● 80 “random”
responses
Interviews● 22 from the
“random” group● 18 years old
Student Tech Use Frequency
%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IM Email Socialnetworking
service
Read blogs Texting Computergames
% o
f re
sp
on
da
nts
Daily Use
Weekly use
EDUCATION – Group Work
Instead of calling everyone individually, you just send a mass
email to them. Usually we’ll plan to meet up at
a time and we’ll collaborate then.
- Sandra
EDUCATIONHelp From Classmates
If you work on assignments at 3:00 in the morning... you
can immediately talk to someone [on IM].
- Anita
EDUCATIONIn Class Etiquette
Me and my friend both had classes that we didn’t need to pay attention to at all. We text
messaged the entire time.- Jenny
RELATIONSHIPS Intimate
It’s pretty neat to be able to see [via webcam] my brother, my family twelve thousand miles away over the sea.
-Raj
RELATIONSHIPS Business
[For] something more serious and more businesslike, I will probably email them. It
feels more formal to email.
- Angus
RELATIONSHIPSFriends at UC
It’s just planning mostly… “Do you wanna go to [the cafeteria] after I get off of work?” or, “are you going to the concert on Saturday night?”
- Joan
RELATIONSHIPS Friends from high school
If I do talk to them [high school friends], I want it to be more interesting stuff. I wouldn't
say, “Oh, I showered this morning.” - Eve
ADOPTIONcost
I got a computer when I was five. We didn't have that much money… we lived in a little apartment and with a twin bed, and my
dad insisted on getting computer
-Kim
ADOPTIONchat rooms
At first, I didn't know a lot of people online. I would go in the chat room because I was bored.
I had this friend who I met through a chat room and we still sorta email.
-Eliza
ADOPTIONblogs
[Using blogs] depends on circles of friends, my roommate is really into blogs and she will update it several times a day, but then within my circle of
friends, we don’t really do that.
- Sarah
ADOPTIONblogs
I started Xanga in my senior year just because everyone else had it, but I don’t update like daily
like a lot of people.
-Erin
ADOPTIONIM - adoption of technology
My friends would talk about their conversations... I said, 'How did you guys know that?‘ …
Then they showed me how to download [AIM].
-Joe
ADOPTIONIM - adoption of a technology practice
You could talk to people [on AIM] and use abbreviations and cool little things.
The more you abbreviated, the cooler you were
-Joan
ADOPTIONvalue of email
Before I came to Berkeley I’d barely get email…Email is everything here…. I can email my GSIs
and they will get in touch me faster than if I called.
-Jenny
FreshQuest Findings• Education
• Relationships
• Adoption
• Negotiation
–Distracting
–“Always on”
–Addiction
–Turning it off
NEGOTIATION“always on”
This one guy on my floor pretty much stays in his room and stays on the computer all day.
-Raj
NEGOTIATIONstigma
I think it's kind looked down upon to ask for an AIM name to get a hold of someone that you're
just meeting.... It’s tied in with the thought of being on the computer all the time
-Luke
NEGOTIATIONdistracting, waste of time
I didn’t want a laptop because I feel like I would constantly be using it....
I see people use their laptops in classes… I just think that it is distracting
-James
NEGOTIATIONaddiction
I thought, ‘I need to stop using AIM.’ And I knew at that time I was kind of addicted to
it... Now I try not to [be online].
-Sandra
NEGOTIATIONturning it off
My boyfriend always says, ‘Why don't you take a cell phone with you?'
I don’t like being at everyone's beck and call, so I like to leave it behind.
-Laura
Special Thanks!
Peter Lyman, our advisorJudd Antin & Dave Hong
Alison BillingsJeff Towle
Gregg ThomsonMacArthur Foundation
and finallyAll the students who
participated in our study