Day Three

How to dominate your niche

How to dominate your niche

• Be the “big fish in a small pond”

• Be seen as the expert in a tightly defined niche

• “Selective fame”

• Positioning and profile building tools – stage presentation, book

It’s not for everyone!

Why would you want it?

• Possibility of big income

• Builds a saleable asset

• Recognition in your area

• Opens bigger opportunities

• Get to hang out with other people at the top of their game

What’s the downside?• Not as passive

• No longer “under the radar” (attract detractors and regulators)

• Risk that you’ll build the business around YOU

• “Can” require staff and other resources (higher overheads)

Examples

• Andrew and Daryl

• Paul and Mary Blackburn

• Matt and Amanda Clarkson

• Jason Urbanowicz

• Jo Martin and Greg Elliott

• Darren Stephens

Components• Membership site• Stage presentation• Best selling book• Blog• Seminars• High level coaching program• Free publicity• Etc, etc, etc

Example of potential yearly Example of potential yearly incomeincome

• 1,000 members @ $49/mth $588,000

• 20 big packs/mth @ $3,000 $600,000

• 50 big offers @ $20,000 $1,000,000

TOTAL $2,188,000

Example of annual costsExample of annual costs• Membership site set up $3,000

• Big pack – pay promoters $300,000

• Outsourcing and support $100,000

• Workshops and fulfillment $50,000

TOTAL $453,000

Net profit $1,735,000

Agenda

• Membership sites

• Joint ventures

• Selling from stage

• Writing a best seller

Note: any one of these works as a valid business

model in its own right.

It’s the combination of them that allows you to dominate your niche.

Session #1

Membership sites

What is a membership site?

• Subscription site, continuity program

• Only make the sale once and continue to get paid every month.

• Build a relationship so you become a trusted advisor.

• Can continue to upsell other products based on the relationship.

We have a really unique membership

site system

It’s quicker, easier and cheaper than any other

membership site system we’ve seen

Problems with most membership sites

• Can take 6 months or more to set up before you make any money.

• Members stay an average of only 2-3 months, so you need to spend much more time marketing.

• Most membership site software is designed by and for people with a US company and bank account.

• Can be expensive to set up, depending on the software you use.

Benefits of our system• Can be up and running and making money in

as little as 3 days.

• Members stay an average of 12 months or more, so you need to spend much less time marketing in the long term.

• Our sites use a range of payment options that work in Australia.

• Costs very little to set up, as we don’t use expensive proprietary software.

How much do membership sites

make?

Our target for each membership site is to have 1,000 members paying $49 per month within 12 months

($588,000 per year)

www.andrewanddaryl.com• Landing page

• Free content page

• Sign up page

• Members’ only page

• Eclass #1

Example and guided tour…

Our steps to build a membership site

1. Choose a topic

2. Build the content

3. Do the marketing

Step OneChoose a Topic

Criteria for a good topic• Hungry, fanatical crowd

• Marketing channel in place or easy to find

• Good story or hook

• Able to produce long term sequential content

• Personal knowledge about the topic

• Sufficient market size

• Able to differentiate from free information

• Low risk

Tips for choosing a great topic

• Make it targeted, not broad

• Make it something you’re interested /experienced in

• The opportunity to make money generally outsells other topics

Some top selling membership sites…

• www.andrewanddaryl.com

• www.SecretsOfSellingFromStage.com

• www.InternetTrafficMastery.com

• www.Money-Mind-Set.com

• www.YourPersonalTrainerBusiness.com

• www.HowToWriteABestSeller.com

• www.ParkinsonsRecoveryProgram.com

Step TwoBuild the Content

Building contentContent to build before launch:• Sign up page

• Landing page

• Free content

• Members only page

• Eclass 1

• Ancillary pages (FAQs, privacy, contact us, affiliates)

• Email series to free list

Step ThreeDo the Marketing

Effective marketing is about both QUANTITY and QUALITY of leads

We find that conversion rate depends greatly on

the source of the traffic…

Warmer leads mean higher conversions

Our conversion rates

• 1-1 face-to-face 80-100%

• Stage presentation 40-50%

• Teleseminar 20-30%

• Email series to JV list 10%

• Google adwords 1-2%

• SEO / organic traffic <1%

We created OurInternetSecrets.com because we saw a need for

a great quality internet coaching program

in Australia that didn’t cost an arm and a leg.

Guided tourwww.ourinternetsecrets.com

Here’s what you get:• Access to a community of like-minded internet

marketers.

• Access to faculty members who are all “on the same page” when it comes to internet marketing.

• One-stop-shop of expertise, covering everything you need to have a successful internet business.

• Structured program to keep you on track and accountable.

• Resource library.

• Websites built for you.

Here’s what’s in the “library”:• Ebook pack (including website)

• Membership site pack (including website)

• 4 x 2-day workshops, 4-day “Look Inside the Grants’ Internet Business” event

• Video library of past events

• Resource library – marketing swipe files, technical camtasias

• Weekly teleconferences

• Access to faculty – email and forum

• Faculty offers

Here’s who it’s for:• It’s not for everyone.• For people who are serious about making serious money

online (and have fun doing it!).• For people who SEE the internet as a business, not a

hobby (doesn’t mean you have to work full time at it!).• For people with a can-do, successful attitude, and who are

fun to be around.• For people who want to hang out with like-minded,

successful people, and who are willing to share their ideas.• For people who take 100% responsibility for their own

success.

Here’s who it’s NOT for:• Chicken littles!

• People who are looking for a “magic bullet”.

• People who don’t take responsibility for their own success.

• People who are unwilling to contribute to the group.

• People who are rude or demanding.

How it works:• You get full access to the program for

12 months

• No trial period

• Price of membership covers two people

• Do not share your password access with non-members

Pricing:• 12 months access is $9,900.

• Can pay it off monthly if you want ($825 a month).

We have a special offer for our clients at this workshop only…

$5,000 up frontor

$500/mth for 12 mths

“The first 30 days” program

Session #2

How I replaced my income in just 8 weeks using the power of Joint Ventures

Janet Beckers

Session #3

Secrets of Selling From Stage

Jo Martin

Session #4

How to Write a Best Seller

Darren Stephens

Session #5

Panel discussion

Questions?