Post on 23-Jan-2015
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TEAM OF 35, 2/3 ENGINEER
LONDON & SAN FRANCISCO
4 YEARS IN DEVELOPMENT
3 YEARS DELIGHTING...
WHAT YOU WANT.WHEN YOU WANT IT.
11.08.94
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%
‘09‘10
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E-COMMERCE NOW 12% UK RETAIL MARKET
Forrester
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%
‘09‘10
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17%by 2018
Forrester
ECOMMERCE IS QUICK & CONVENIENT
2 THINGS DELIVERY IS NOT...
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ACQUISTION
BROWSE ONLINE
BUILD BASKET
PLACE ORDER
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2 /3checkout abandoners cite delivery
Source: Comscore 2012, Royal Mail 2011
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ACQUISTION
BROWSE ONLINE
BUILD BASKET
PLACE ORDER
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67%shoppers abandon before checkout
Source: Comscore 2012, Royal Mail 2011
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ACQUISTION
BROWSE ONLINE
BUILD BASKET
PLACE ORDER
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Source: Comscore 2012, Royal Mail 2011
£1bnecommerce marketing spend wasted
90%Online shoppers cite delivery as top annoyance
Source: Royal Mail 2011
57%Comments made by shoppers about delivery are negative
Ubervu Dec ’11
DELIVERYMATTERS
<50k
<200k
191,000k
SKUs
“If traditional retailers hope to survive, they must embrace omni-channel retailing and also transform the one big feature internet retailers lack - stores - from a liability into an asset”
Darrell Rigby “The Future of Shopping”Harvard Business Review
“If traditional retailers hope to survive, they must embrace omni-channel retailing and also transform the one big feature internet retailers lack - stores - from a liability into an asset”
Darrell Rigby “The Future of Shopping”Harvard Business Review
HUB & SPOKE
deliveries sent out next day on separate delivery route
HUB & SPOKE
deliveries sent out next day on separate delivery route
HUB & SPOKE
10+ milesA B
Hub and spoke is the only cost effective way of delivering 10+ miles
A B
POINT TO POINT
<10 miles
B
Point-to-point is cost effective over shorter distances
A
HUB & SPOKE
97% Courier, Express & Parcel Market
POINT TO POINT
3% Courier, Express & Parcel Market
+2,987 more!
POINT TO POINT
‘PAYPAL FOR AWESOME DELIVERY’
Shutl is a branded option offered within checkout alongside existing fulfillment methods
‘PAYPAL FOR AWESOME DELIVERY’
Shutl takes retailer data, returns price & promise for world’s fastest most convenient delivery
‘PAYPAL FOR AWESOME DELIVERY’
Available 24/7 & can be offered for similar price to standard delivery
Shutl generates a quote from each relevant carrier within platform
Optimum picked based on price & quality rating
SHOP
££
£££
£
££
£
£
On checkout, delivery sent via API into chosen carrier’s transportation system
Courier collects from nearest store and delivers to shopper
SHOP
££
GPS TRACKING COMES STANDARD
Shutl takes GPS from courier in real-time and serves up tracking page
Delivery status updated in real-time, performance compared against SLA & carrier quality rating updated
Better performing carriers get more deliveries & can demand higher prices
FEEDBACK
Shutl sends feedback email to consumer seconds after they have received delivery asking to rate qualitative aspects of experience
FEEDBACK
Feedback streamed unedited to shutl.co.uk/feedback & facebook
WHY SHUTL?
1. DELIGHT
2. CONVERT
3. COMPETE
73NPS
+300% NPS.
23% of Shutlers would not otherwise have purchased that session
+30-100% typically
WHAT ARE THE RESULTS?
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Rich and Influential8.2% vs 3.6%
Young and Liberal43.9% vs 8.5%
Young singlesDegree level education
Ethical products
SuccesfulSubstantial Wealth
Luxury Items
2.3x 5xDemographics: over-indexing
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Most coveted by marketeers as highest spending demographic
The hardest to reach, and have the highest Cost Per Acquisition
Demographics: over-indexing
“SAME DAY” DELIVERY SPACE IS HEATING UP...
“SAME DAY” DELIVERY SPACE IS HEATING UP...
~53m
Towns
Aberdeen Basildon Basingstoke Bath Belfast Birmingham Blackpool Bolton Brighton Bournemouth Bristol Cambridge Canterbury Cardi! Chelmsford Cheltenham Chester Colchester Crawley Darlington Derby Dudley Dundee Durham Edinburgh Exeter Gateshead Glasgow Gloucester Gillingham Guildford Harrogate Huddesfield Hull Ilford Ipswich Lakeside Leeds Leicester Lincoln Liverpool Livingstone London Luton Maidstone Middlesbrough Milton Keynes Manchester Newcastle Newport Norwich Northampton Nottingham Oxford Peterborough Portsmouth Plymouth Preston Reading Rotherham She"eld Shrewsbury Slough Southampton Southend Swindon Sta!ord Stirling Sunderland Swansea Swindon Warrington Wigan Wolverhampton York
% UK POPULATION
85%
LIVE
LAUNCHING MetroChicagoNew YorkSan FranciscoAtlantaBostonDallasDenverDetroitHoustonLos AngelesMiamiMinneapolisPhiladelphiaPhoenixSan DiegoSeattleTampaWashington DCMontrealToronto
Pop (m)1019 4 4 5 7 3 4 613 6 3 6 4 3 4 3 6 46
117m
400+ towns < 100k
DO WE REALLY NEED SAME DAY/HOUR DELIVERY?
DO WE REALLY NEED SAME DAY/HOUR DELIVERY?
QUESTIONS?
TOM ALLASONFOUNDER & CEO
tom@shutl.comwww.shutl.com