DDD: Disney Driven Development

transcript

missgeeky.com@mseckington

Melinda Seckington

Disney II: Disney Harder

12 Geeks 2 Weeks

Villa in Orlando

The Keys to the Kingdom

A brief history about Walt Disney World

1955 Disneyland

Anaheim, California

1965 Disney buys land with dummy

corporations near Orlando

1966 Reedy Creek

Improvement District

Two cities: Reedy Creek

Bay Lake

1966 Walt Disney dies

of lung cancer

1971 Magic Kingdom

The Keys to the Kingdom

Disney’s Four Keys

Safety

“You don’t build it for yourself. You know what the people want and you build it

for them.” !

~ Walt Disney

Anticipate what your users want

SafetyCourtesy

“You can design and create, and build the most

wonderful place in the world.

!But it takes people to make

the dream a reality.” !

~ Walt Disney

Be human Be personal Be friendly Be honest

Don’t be a robot

SafetyCourtesyEfficiency

“I don't want the public to see the world they live in while they're in the Park.

!I want them to feel they're

in another world.” !

~ Walt Disney

Hide away the technicalities

SafetyCourtesyEfficiencyShow

Illusion

Cast members

"Disneyland is the star, everything else is in the

supporting role.” !

~ Walt Disney

Be magical

Disney’s Four Keys

SafetyCourtesyEfficiencyShow

Don’t be a robot

Anticipate what your users want

Hide away the technicalities

Be magical

“Do what you do so well that they will want to see it again

and bring their friends.” !

~ Walt Disney

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DDD: Disney Driven Development

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