#CM48@Steven_InSites

“This is the new conventional wisdom. Use it or lose!”

Seth Godinauthor Purple cow

The Conversation Manager in Retail landby Steven Van Belleghem

Word of mouth

Word of mouthB.G.

WorLd of mouthA.G.

Speed INCREASES

Real time feedback

I WILL tweet about you!

Need for RADICAL change

It’s time to jump and to become…Manage Conversations

Not just aboutobserving & joining social media

Word-of-mouth is THE driver of growth

The belief

INTEGRATION of WOM in all marketing activities

The goal

MANAGE word-of-mouth

How to start?

1

Listening2

Product management is dead!

Long live brand experiences!

3

Mobile app Albert Heijn

Scan products at homeMake shopping listsSearch for recipes

….

Activation

4

1.000$+33%

5 Com

mun

ity

“Every brand that takes itself serious, will have a brand community by 2015”Joseph Jaffe

integrate

6 Integration

1.146 likes on Facebook

612 followers on Twitter

2051 channel views

3& one surprise

LEAD the conversation

Online AND Offline

Think big,but acting small is ok

www.shareyourhoney.com

Thank you!

Good luck!Questions, feedback, remarks:

Steven@InSites.euFollow me: @Steven_InSitesJoin me on LinkedInwww.theconversationmanager.com

#CM48@Steven_InSites

“This is the new conventional wisdom. Use it or lose!”

Seth Godinauthor Purple cow