Turning Non-Believers and Slow Adopters into

your Biggest Fans

the skeptics . . .

• Board Members• Donors/Partners• Executive Director• Staff• perhaps YOU?

CHANGE is HARD

“Everyone thinks of changing the world, but no one thinks of changing himself.”

– Leo Tolstoy

T.E.R.M.S.

• TIME• ENCOURAGEMENT• RESOURCES• MODELING• SUCCESS

T I M E

Build the case for social media– Thought leadership– Engage members– Promote donors– Brand– Drive interest around fundraising,

special projects–MEASURE RESULTS

media.twitter.com

ENCOURAGEMENT

• Hands-on Training• De-Mystify• Content tied to programming• Partnership scenarios

RESOURCES

• Set Expectations– Time investment– Inexpensive, but still some $$ necessary–Website integration– Importance of Storytelling…VIDEO

MODELING

• What are similar orgs doing?• Just START