Post on 21-Jan-2016
transcript
Deborah MeyerVice President & Chief Marketing Officer
January 23, 2008
It’s An Election Year
It’s An Olympics Year, Too
The Super Bowl
The Oscars
In Home DVRs
Consumer’s Issues – War
Consumer’s Issues – Gas Prices
Consumer’s Issues – Mortgages
Consumer’s Issues – The Economy
24/7 Entertainment Coverage
What’s the Common Thread?
It’s Never Going to be the Same Again…
$4 million in24 hours
22 million clicks and a star is born
Is anybodywatching?
Telling his story to the recruiters
Battle shifts to online downloads and streaming video
Jeep Social Networking
FLICKR
FACEBOOK PROFILE / FAN PAGES
MYSPACE YOUTUBE PAID SEARCH HOMEPAGE PLACEMENTS
LIFESTYLE
EP
CASUAL LIGHT GAMES JEEP EXPERIENCE
LIBERTY SESSIONS
WAY BEYOND TRAIL
PATRIOT FACTOR
JEEP.COM
Challenger Social Networking
Chrysler 300 Social Networking
Spin It Your Way Contest
We’ve Got A New Boss – Our Customers
Quality
New Day Celebration – Product Actions
Dodge Caliber SE Plus
Dodge AvengerSXT and RT
Dodge ChargerSE Plus
Dodge Grand Caravan SE
Chrysler PT CruiserLX Plus Street Cruiser
Chrysler SebringSedan
Chrysler SebringConvertible
Chrysler 300Signature Series
Chrysler Town & CountryTouring Signature Series
Chrysler Aspen Limited “G” Package
JeepGrand Cherokee
Jeep Commander
2008 Dodge Grand Caravan
2008 Charger SE Plus
2009 Dodge Journey
2009 Dodge Ram
Customer Advisory Board