WHY DO PEOPLECARE SO MUCH ABOUT CELEBRITIES?

WE’RE JUST AS CURIOUSABOUT HUMAN BEHAVIORAS YOU ARE.

OUR DATA

OUR DATA

2000 The year Decipher was founded

25 Years of senior-level experience

120 Number of employees

3 Offices (Fresno, Portland & LA)

0 Amount of work we outsource

OUR SERVICES

OUR SERVICES

Online Survey Programming

Sampling

Data Processing & Interactive Dashboards

Online Reporting

Custom Community Development

ONLINE SURVEY PROGRAMMING

And introducing

Beacon™BeaconSurvey & Reporting tools

EMERGING REPORTING STRATEGIESDATA MANAGEMENT & INTERACTIVE DASHBOARDS

ABOUT DECIPHER’S DATA PROCESSING TEAM

Full-time data processing staff

• Quantum powered

• Specializing in….

• Conjoint studies

• Large scale tracking studies

• Mixed-mode methodologies

Large scale data management and data mining services

TODAY WE’LL COVER

Traditional Data Management (where we started…)

• Data tabulations

• Database management

Technological Advancements (where we’ve been…)

• Online reporting & charting• Online reporting & charting

Data Management…Evolved (where we’re at…)

• Custom data management

• Interactive dashboard reporting

TRADITIONAL DATA MANAGEMENT (WHERE WE’VE BEEN)

• Coding (in Excel)

• Data tabulations (UNCLE, WinCross)

Remember the days of keypunching?Remember the days of keypunching?

• Excel or Access databases for normative data

TECH ADVANCES (WHERE WE’VE BEEN)

Client portal

• Single secure location

• Change management

• Field reporting

• Data reporting / data export

NO TOUCH

PROCESS( )• Data reporting / data export

• Report construction

• Projects stored indefinitely

• Multiple / custom access levels for projects

• Easy access to survey testing & editing, field monitoring reports,

data downloads and reporting environments

WHERE WE’RE AT…AND WHERE WE’RE GOING

DATA MANAGEMENT TODAY

• Data automation

• Typing/segmentation tools

• Database generation

EVOLVED!( )• Database generation

• Database management

• Style formats

INTERACTIVE DASHBOARDS

Benefits…

• Resources

• Timing

• Post Processed Data

• Customization

• Trackers

Scenario Approaches

DEMO TIME!

COMING SOON….

Cross platform

Totally no-touchMobileMobile

Access from any mobile device

WE’D LOVE TOPARTNER WITH YOUPARTNER WITH YOUTO GET TO THE RIGHT DATA

BY ASKING THE RIGHTQUESTIONSSTARTING WITHSTARTING WITH

WHY?

KRISTIN LUCKkristin@decipherinc.com310.713.6622

FOLLOW DECIPHER!twitter.com/deciphertweetsFacebook/decipherinc

JI KIMjykim@decipherinc.com310.775.2200