Post on 28-Nov-2014
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Decrease your Bounce
Rate to Increase your
Revenue
Karol Pokojowczyk from Colibri.io
The bounce rate represents the
percentage of your visitors who
enter the site and left the site
rather than continue viewing
other pages within the same site.
The problem is just that when
people bounce, they enter
through a page and leave
through the same page without
having visited any other pages.
But if someone finds your
homepage, clicks on your “About
Us” page, and then clicks back to
your homepage before exiting,
that’s not a bounce, but exit.
Two websites selling the same
thing. They get also the same
number of visitors and have
nearly the same conversion rate.
The only difference is the bounce
rate. Normally a bounce rate
should be between 50 and 60
percent,
For the 1st page this means in
practice hat 400 of 1,000 visitors,
want to see what the site has to
offer.
Typical conversion rates are
between 2% and 4%, so of those
400 visitors, between 8 and 16
people will make some purchase.
Let’s say that the other site has
this 30 percent bounce rate,
meaning that 700 of 1,000
visitors keep staying on the site.
Keeping in mind the 2 to 4
percent conversion rate, Site B
hs a revenue opportunity
between $7,000 and $14,000.
That’s a whopping 42 percent
increase in revenue! Over the
course of a year, that translates
to up to $180,000 from simply
reducing bounce rate!
People will turn of your page
quite fast if they see a Pop-up.
Pop-up ads annoy people and
usually they disrupt the user
experience.
Don’t make your visitors feel
dumb for not providing them with
clear and obvious paths to get
the content they may be looking
for.
Design your page for your target
audience. Design has become a
legitimacy signal
and the lack thereof can directly
impact visitors (and prospects)
perceptions of the quality of your
business and services.
If your website is working slow,
many of your visitors will just
close the page, that is sure-
nothing really effects bounce rate
like having a web page that takes
10 seconds to load.
Contrast between colors can
make a dull story into an exciting
one and conversely
can turn the most exciting content
in the world into a palette of
indiscernible whites and grays if
not given proper consideration.
This is an incredibly simple
concept that is still often
overlooked, but if you’re going to
link out to a resource on your
website,
make sure you have it open a
new window instead of
redirecting the user off your site.
Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your goal
conversions.
This article was originally published on
GrowthHacker.am. Find out more:
Decrease your Bounce Rate to Increase your Revenue
Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO