Post on 23-Jul-2015
transcript
DEFACTOPınar Zeynep ŞAN
Başak VARIŞER
MENUIntroduction
Research
Analyzing the Situation
Characteristics of Public
Analyzing the Organization
Establishing Goals and Objectives
Conclusion
INTRODUCTION
Defacto was founded in 2003.
RESEARCHWe search the Defactos’s corporate
site and other websites.
We use the questionnaire methods which is the research methods.
Mission Vision
We challenge jeans.
We sell the most comfortable
and stylish designs of day wear at the
most reasonable price 365 days a year.
RESEARCH
Starting with 10 prominent countries, our vision is to evolve into a global brand by 2023.
ANALYZING THE SITUATION
In Turkey, Defacto is the first company is that do jean removing fashion, so is has taken an important step in terms of brand awareness.
Limiters
Defacto does not have opponents and limiters competitors.
Defacto does not have negative opinion leaders and hostaile force.
CHARACTERISTICS OF PUBLIC
Producers
The financier is who owns the Defacto brand Ozon Clothing Co.
In Turkey, Defacto has total of 6350 workers work in the warehouse, offices and stores.
CHARACTERISTICS OF PUBLIC
Enablers
Defacto's ads published in the all TV channels and radio stations in Turkey.Besides this, Defacto's ads are printed in the internet and some fashion magazines. So; Defacto actively uses media channels should be used in their industry.
Opinion leaders are not available.
CHARACTERISTICS OF PUBLIC
Customers
Current Customers: Men and women between the ages of 18-40.
Potential Customers: Income level is between 2 to 5 thousand and clothing, thus saving a lot of money are those who prefer quality dressing.
Shadow Constituency Customers: Do not want to spend too much money on clothes shopping.
CHARACTERISTICS OF PUBLIC
REPORT FESTİVALDate: September 14-15th June 2015 –Saturday-Sunday
Activity Lenght: 2 day
Place: Hasbahçe
Season: Autumn season.
Event Details: Defacto kids costumes will be exhibited at the parade. Child models which in the fashion show will consist of homeless children. Famous fashion designers will be invited to fashion shows. Show revenue will be donated to underprivileged children foundation.
Press Invitation: SabahNewspaper
Budget:462.000 tl
REPORT FESTİVAL
PRESS BULLETINREPORT FESTİVAL
25.05.2015.DeFacto will do ‘Report Festival’ in 14-15 June 2015 at Hasbahçe. ‘’Defacto kids’’ willopen in 2014-2015 Autumn season. For this reason, that event will for forlornchildren. ‘Report Festival’s revenues will be donated forlorn children.
Defacto kids costumes will be exhibited at the parade. Child models which in thefashion show will consist of homeless children. Famous fashion designers will be invited to fashion shows. Show revenue will be donated to underprivileged childrenfoundation. Murat Boz and Yonca Evcimik will be concert.
DeFacto hit the road with 14 stores and the idea of being a Mediterranean brand in 2003.DeFacto who winned the love of young people with collections made in Barcelona design office is one of the two of the leading brands in the industry with228 stores in Turkey and 19 store in abroad.Contact:
Başak Varışer, DeFacto Public Relations ManagerTelephone: 0(212) 300 35 30E mail: basak.variser@gmail.com__________________________________________________________DeFacto Plaza Basın ekspres yolu. Bahariye caddesi No.31 34303 Halkalı-Küçükçekmece / İSTANBUL Tel : 0 212 705 12 12 Fax : 0 212 886 51 29
DEFACTO MEMOR AL FORESTDate: September 13th 2015 - Sunday
Activity Lenght: 1 day
Purpose of the Activity: Recovery of spent a little bit of wood with papers used in the construction of DeFacto Style magazine and contributes to the natural.
Place: Bahçelievler
Season: Autumn – Because of theSeptember, both suitable for planting seedlings and the people are better suited to participate.
Event Details: Before planting, our speaker is the owner of the de facto smart Cemal Ozen will start the event with an opening speech. 20.000 pine saplings are planted.
Press Invitation: Milliyet Newspaper
Budget: Pieces of pine trees aged 1-5 years: 5TL X 20.000 = 100.000 TL
DEFACTO MEMOR AL FOREST
ZEKİ CEMAL ÖZEN
DEFACTO MEMOR AL FORESTPRESS BULLETIN
DeFacto Memorial Forest01.09.2015
DeFacto will build ‘DeFacto Memorial Forest’ in Bahcelievler in September 13th 2015 at 10a.m. DeFacto announced to do this event for forest fires and the DeFacto Style magazine.Aged 1-5 years 20,000 pine saplings will be planted on 10 hectares with
the ‘DeFacto Memorial Forest’ project. In this way, burned the trees and spent for the construction of the journal will be provided recycling.DeFacto hit the road with 14 stores and the idea of being a
Mediterranean brand in 2003.DeFacto who winned the love of young people with collections made in Barcelona design office is one of the two of the leading brands in the industry with 228 stores in Turkey and 19 store in abroad.Contact:
Başak Varışer, DeFacto Public Relations ManagerTelephone: 0(212) 300 35 30E mail: basak.variser@gmail.com__________________________________________________________DeFacto Plaza Basın ekspres yolu. Bahariye caddesi No.31 34303 Halkalı-Küçükçekmece / İSTANBUL Tel : 0 212 705 12 12 Fax : 0 212 886 51 29
L VE C NCERTDate: February 14th 2015 - Sunday
Activity Lenght: 1 day
Purpose of the Activity: We thought that it would ease for the couple is forced to make plans for Valentine's Day and we give this gift to them.
Place: Bostancı Culture Center
Season: Winter – Because of the cold, we choose indoor whereby the weather conditions doesn’t prevent participation in event.
Event Details: Our speaker is the owner of the de facto smart CemalOzen will start the event with an opening speech. 'Love Concert' will begin with the Yalıon’s the advent of stage.
Press Invitation: Sabah and Hürriyet Newspapers
Budget: Yalın Concert Fee: 35.000 TL
Space: 10.000 TL
500 roses: 2.500 TL
500 Invitation: 500 TL
TOTAL: 48.000 TL
L VE C NCERT
ANALYZING THE ORGANIZATIONPRESS BULLETIN
Love Concert01.02.2016
DeFacto will realize ‘Love Concert’ event in Bostancı Culture Center in February 14th 2016 at 7p.m. DeFacto announced to do this event because they want to deploy happiness in Valentine’s day.Aged 1-5 years 20,000 pine saplings will be planted on 10 hectares with
the ‘DeFacto Memorial Forest’ project. In this way, burned the trees and spent for the construction of the journal will be provided recycling.DeFacto hit the road with 14 stores and the idea of being a
Mediterranean brand in 2003.DeFacto who winned the love of young people with collections made in Barcelona design office is one of the two of the leading brands in the industry with 228 stores in Turkey and 19 store in abroad.Contact:
Başak Varışer, DeFacto Public Relations ManagerTelephone: 0(212) 300 35 30E mail: basak.variser@gmail.com__________________________________________________________DeFacto Plaza Basın ekspres yolu. Bahariye caddesi No.31 34303 Halkalı-Küçükçekmece / İSTANBUL Tel : 0 212 705 12 12 Fax : 0 212 886 51 29
Relating to Customers
Defacto the highest level of customer satisfaction to all customers to ensure honest and fair.
ANALYZING THE ORGANIZATION
THANK YOU FOR YOUR ATTENTION