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HORIZON 2020 Coordination and support actions
Development of a multi-stakeholder dialogue platform and Think tank to
promote innovation with Nature-based Solutions
WP8 – Dissemination and Communication
Deliverable 8.12
The ThinkNature Dissemination Videos
Authors: S. Marrone (BOT), A. Reed (BOT), E. Cianchi (BOT), D. Struik (ISOCARP), F. Aili (ISOCARP)
July 2019
This project has received funding from the European Union’s Horizon 2020 research and innovation programme, Call H2020-SC5-2016-2017 Greening the economy, under grant agreement No 730338
Ref. Ares(2019)5206239 - 12/08/2019
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Executive summary
This document describes the dissemination videos created in the framework of Work
Package 8 and the methodology for their development. These videos serve to
introduce ThinkNature, communicate the principles of the project, and encourage
the viewer to participate in the platform activities and in the development of nature-
based solutions in general. They will be used as communication and dissemination
materials and are expected to raise awareness of NBS and the ThinkNature project,
and to encourage involvement in the community.
The originally planned development of a single video was revised into the
development of two short videos, both either wholly or partially animated. These
two videos were initially scheduled for delivery near the end of the project;
however, it was then requested that the first video be created ready for the Tallinn
conference in October 2017, with the second video remaining for delivery near the
end of the project as previously scheduled.
The first video is a 90-second wholly animated introduction to nature-based
solutions; it explains what they are, why they’re needed, how they can help, and
where the ThinkNature project comes in.
The second video is a two-minute compilation of animation, interview footage, and
case study images. It tells the story of where the ThinkNature platform has got to
during the project and functions as a call for participation in the platform in order
to continue the great work of the ThinkNature project.
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Version history Version Comment
1.1 First release to all partners
1.2 Submission of deliverable
Distribution
Name Organization
Nikolaos P. Nikolaidis TUC
Denia Kolokotsa TUC
Maria Lilli TUC
Dionissis Efstathiou TUC
Katerina Lilli TUC
Kostas Gobakis TUC
Sonia Stamatoulaki TUC
Georgia Douloufaki TUC
Steven A. Banwart UNIVLEEDS
Natasha Mortimer UNIVLEEDS
Sarah Dennis UNIVLEEDS
Susanna Lehvävirta UH
Marja Mesimäki UH
Elina Laurén UH
Nektarios Chrysoulakis FORTH
Zina Mitraka FORTH
Giorgos Somarakis FORTH
Stavros Stagakis FORTH
Papatheodorou Zinovia FORTH
Adriana Bernardi CNR-ISAC
Francesca Becherini CNR-ISAC
Silvia Enzi CNR-ISAC
Katharina Schneider-Roos GIB
Juraj Jurik GIB
Sylvie Corrado ECTP
Anne-Claire Streck ECTP
Sara Van Rompaey E²ARC
Eleni Gkoni E²ARC
Pier Domenico Baccalario BOT
Emma Cianchi BOT
Stefano Marrone BOT
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Lorenzo Rulfo BOT
Martina Sala BOT
Didier Vancutsem ISOCARP
David Struik ISOCARP
Emeline Bailly CSTB
Dorothée Marchand CSTB
Paris Sansoglou EuDA
Isabelle Gourdin EuDA
Shelly Dewhurst WENP
Heather Elgar WENP
Lucy Rogers WENP
Jon Brookes WENP
Eleni Hatziyanni KRITI
Jonathan Porter OPPLA
Jemma Simpson OPPLA
James Atkinson OPPLA
Xavier Le Roux FRB
Claire Blery FRB
Frédéric Lemaitre FRB
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Table of Contents
Executive summary 2
Version history 3
Distribution 3
1. Introduction 6
1. Methodology 7
2.1 Video 1 7
2.2 Video 2 7
3. ThinkNature Final Dissemination Video 9
3.1 Video 1 9
3.2 Video 2 12
References 20
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1. Introduction
As part of WP8, BOT took on the creation of two short dissemination videos for
ThinkNature.
It was originally suggested that only a single video should be developed, however it
was then agreed that two short videos would be more useful. These two videos
were initially scheduled for delivery near the end of the project; however, it was
then requested that the first video be created ready for the Tallinn conference in
October 2017, with the second video keeping the delivery date near the end of the
project. This allowed the videos to function with separate purposes – the first to
introduce nature-based solutions, and the second to highlight the work of the
ThinkNature platform and encourage people to get involved.
The purpose of these dissemination videos is to serve as introductory material for
ThinkNature, communicating the principles of the project and encouraging viewers
to participate in both the platform activities and the development of nature-based
solutions in general. They will be used as communication and dissemination
materials and are expected to raise awareness of NBS and the ThinkNature project,
and to encourage involvement in the community.
The value of the first video lies in its introductory nature and the animation. The
voiceover tells a cohesive story around NBS and where the ThinkNature project
comes in, while the animation style provides a simple explanation of NBS and
clearly highlights how simple changes such as planting more trees can make a
difference to the lives of urban citizens.
The combination of interviews, case study images, and animation is very valuable
in the second video. The interview footage offers an insight into expert’s views and
opinions on NBS, enabling members of the public to hear from the people who are
out there researching and trying to respond to these challenges, and offering a
stamp of authority. The case study images provide concrete evidence of the actual
work taking place around NBS and demonstrate the effectiveness of NBS. The
animation provides an easy to understand depiction of what the interviewees are
talking about, ensuring the video is nice and accessible for the general public,
without seeming too high brow.
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1. Methodology
2.1 Video 1
In order to start work on the first video, BOT studied the market to analyse videos
used by projects and organisations comparable to ThinkNature. ISOCARP provided
some useful NBS material, and BOT carried out further NBS research as well. Based
on all the inspiration drawn from this, BOT proposed multiple scenarios for the
video in terms of concepts, the information or messages that should be included,
and visual style. This involved drafting several colour palette and style options for
the consortium.
After canvassing feedback from the other ThinkNature partners, brainstorming with
ISOCARP, and receiving conceptual and editorial guidance from ISOCARP, BOT
created a storyboard, script, and preliminary character designs and layout. This
initial draft then underwent further feedback and editing, both in terms of the text
and the visual guidance for the animators. The script was then finalised for
animation.
BOT screened a wide range of background music and voice artists for the video. A
shortlist was created, and the other partners made the final selection. After
partner feedback, BOT started work on the animation and recorded the voiceover
and music. BOT gave partners a final chance to request revisions on the rough edit
of the animation, then completed the animation, combining it with the soundtrack
(consisting of the voiceover and the music) that it had produced for the
deliverable, and rendered the animation for dissemination. Upon TUC’s request,
BOT rendered the logo within into a gif to be used on the platform.
Once finalised, the video was published online on the ThinkNature website and
platform. It was promoted through the ThinkNature social media channels and the
ThinkNature newsletter.
2.2 Video 2
Following the completion of the first dissemination video, discussions on the final
video began between ISOCARP, BOT, and other partners. BOT proposed a concept
which was further discussed and then a final concept was settled on. Having agreed
on using a combination of animation and footage from video interviews, BOT went
ahead and created an initial draft of the video.
The draft video was shared with the consortium, who provided detailed feedback
requesting a number of amendments, including: providing more of a storyline; having
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a stronger call to action at the end of the video; including concrete examples of
actual NBS in action, e.g. images from case studies; and reducing the number of
interview clips. It was important for the video to emphasise what the ThinkNature
platform can offer, the need for collaboration between multiple parties, and the
idea that this is not an ending, but the beginning for NBS. The purpose of the video
was defined as promoting NBS, the ThinkNature platform, and the case studies, and
showing potentially interested parties that the ThinkNature platform has everything
they need to understand NBS and work with them going forward.
As part of the feedback, there were requests for some additional filming to provide
more content for the final dissemination video. However, having discussed the lack
of budget available for this, it was agreed that this additional filming was not
necessary.
A proposed storyline was also put forward by ISOCARP for ensuring the final
dissemination video delivered on its purpose:
1. Define NBS
2. Explain that making NBS a reality requires cooperation between stakeholders
3. Show that this cooperation is visible through what we do (conferences,
summer schools, online forums etc.)
4. Highlight that the ThinkNature platform is where it happens
5. Call to action: Go to the platform
Based on the feedback from ISOCARP and the other partners, BOT created a new
script for the video, incorporating a selection of case study images to show concrete
examples of actual NBS in action. The script was shared with ISOCARP, who made
some suggestions for amendments. A final script was prepared by BOT and signed off
by ISOCARP.
BOT then researched the permissions for using the chosen case study images and
collected images whose copyright licences enabled their use in the video. Not all the
chosen case study images could be used, so some were exchanged for other similar
case studies. BOT added the case study images into the video and made the other
revisions requested by ISOCARP and the partners. The video was then shared with
ISOCARP, FORTH, and TUC and was signed off.
The video will be disseminated by ISOCARP through a range of channels, including
online and at events.
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3. ThinkNature Dissemination Videos
3.1 Video 1
The first dissemination video was published on the ThinkNature website and
platform: https://platform.think-nature.eu/content/thinknature-project-nature-
based-solutions
Screenshots:
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The initial ThinkNature dissemination video has been used in a number of ways:
• Digital – The video was shared on the ThinkNature platform and in the
ThinkNature newsletter as a useful resource for people who are already
engaging with the project. It was also shared on the ThinkNature YouTube
account and widely disseminated using social media sites.
• Events – The video has been shared at ThinkNature forums including Tallinn
2017 and Paris 2019.
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The final script for the video can be seen below.
Text Visuals
Today we face big environmental challenges. Cities are growing in unsustainable ways, resulting in increased air pollution and heat stress. Ecosystems also suffer, and we are constantly reducing our clean soil and water. We are trying a different approach, using nature itself to tackle these problems. We call these, quite simply, nature-based solutions. Nature based solutions make our environment more resilient to climate change and bring nature back into our cities. It’s about building with nature instead of building in nature. The result? A future-proof natural world, healthier and happier cities, much better use of natural resources, and reduced disaster risk. The ThinkNature project is an online platform with examples of nature based solutions. Here, you can interact and exchange ideas and solutions with other people working on the same challenges. Interested? Then jump on board and join the platform.
Unhappy looking picture of city, shoreline and forest. Flood covering vast shoreline, heat radiating off city at very high degrees. Pop up words in two groups: 1) unsustainable urbanization + 1.6 billion new urban citizens by 2050 2) climate change - degradation of ecosystems - Less clean air, water and soil - increase of natural disaster risks NBS transforming the city, shoreline and forest, with pop-up terms: green corridors and roofs in cities zoom in on cities to show solar panels, energy coming into buildings, air being cleaned by plants artificial sand dunes floodplain restoration city with more people walking and cycling down green corridor, forest with more plants and animals, high waves being broken by sand bank, flood broken by restored plain, greenery reducing heat in city. pop-up words: competitive and greener economy new jobs economic growth improved biodiversity and ecosystems Sequence using ThinkNature logo itself: start with pop-ups on left in green saying ‘case studies’, ‘resources’, ‘knowledge’ and then on right in black pop-ups saying ‘stakeholders’, ‘dialogue’, ‘strategy’. Zoom out and see the two merge together with green and black shapes of ThinkNature logo. Pop-up words fade to leave logo alone. www.think-nature.eu
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3.2 Video 2
The final dissemination video will be published on the ThinkNature website and
platform.
Screenshots:
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The ThinkNature final dissemination video will be used in a number of ways:
• Digital - The final dissemination video will be shared on the ThinkNature
platform and in the ThinkNature newsletter to showcase the work of the
ThinkNature project and to encourage continued engagement with the
platform. It will also be widely disseminated using the ThinkNature social
media sites to encourage people who are unfamiliar with the project to get
involved and participate on the platform.
• Events – The final dissemination video will be shared at the Chania Summer
School in September 2019 and at the Bucharest Conference in October 2019.
The final video script can be seen below.
Voiceover Visual
ThinkNature logo and platform URL
[Kristyna Pelikanova] Cities face increasingly environmental and social pressures that are exacerbated by climate change.
Footage of Kristyna
[Kristyna Pelikanova] Businesses, cities, societies. We are all affected by environment.
Animation footage
[Josefina Enfedaque] Nature Based Solutions is a relatively new concept. Solutions that are inspired and supported by nature, that bring more nature and natural features and processes into landscapes and cities, which provide simultaneously economic, social, and environmental benefits.
Footage of Josefina / Case study images Text: Rotterdam: Waterproof City Example images:
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[Voiceover] The ThinkNature project is an online platform with examples of Nature Based Solutions.
Text and animation. Text: 100+ case studies 200+ resources (articles, reports, presentations, books, videos, webinars)
[Voiceover] Here, you can interact and exchange ideas and solutions with other people working on the same challenges.
Animation:
[Josefina Efedaque] Trying to bring together all the benefits of nature to our lives. And to design together the Nature Based Solutions of the future.
Footage of Josefina / Case study images Text: Medmerry: Sustainable Flood Risk Management
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Example images:
[Peter De Ruiter] The most important thing that we do is we work together.
Footage of Peter
[Anna Levonmaa] The biggest barrier for implementing NBS is still the lack of knowledge.
Footage of Anna
[Dr. Marcus Collier] What’s the good stories about Nature Based Solutions? And can we take these data and bring them to the bank? And say, I know we just want money for this, but in fact look at all the good it does beyond that.
Footage of Marcus / Case study images Text: Evrotas River, Greece: Riparian Forest Restoration and Riverbank Protection Example images:
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[Kristyna Pelikanova] They deal with future costs, of dealing with flats, dealing with health issues. And there’s actually a very powerful economic rationale.
Footage of Kristyna / animation footage
[Dr. Marcus Collier] It’s almost like the holy grail. If we could get this right, we could do a lot of good.
Footage of Marcus / Case study images Text: Basel: Green Roofs Example images:
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[Peter De Ruiter] It’s good for everything. Good for wellbeing because it’s nice to live in, good for biodiversity because it’s clean, it’s good for the climate because it gets carbon in the soil.
Footage of Peter / Case study images Text: Antwerp: Park Spoor Noord Example images:
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[Voiceover] Interested? Then jump on board and join the platform.
ThinkNature logo and platform URL
Text: Be part of the story.
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References
Sources used for inspiration for and creation of Video 1:
https://www.fastcodesign.com/1669244/by-2050-70-of-the-worlds-population-will-
be-urban-is-that-a-good-thing
https://data.worldbank.org/indicator/sp.urb.totl.in.zs
https://www.youtube.com/watch?v=QViCXgkcBRM&t=5s
https://vimeo.com/90856165
Sources used for inspiration for and creation of Video 2:
https://platform.think-nature.eu/case-studies
https://platform.think-nature.eu/content/interview-eu-policy-officer-josefine-
enfedaque-about-nbs
https://platform.think-nature.eu/content/interview-kristyna-pelikanova-
european-investment-bank
https://platform.think-nature.eu/content/interview-anna-levonmaa-landscape-
architect-city-tampere
https://platform.think-nature.eu/content/interview-peter-de-ruiter-nbs-and-
ecology
https://platform.think-nature.eu/content/interview-marcus-collier-about-co-
creation-and-innovation-nbs
https://platform.think-nature.eu/content/thinknature-project-nature-based-
solutions
https://www.youtube.com/watch?v=sODnDWTKkZY&feature=youtu.be