Deloitte’s Back-to-School Shopping Survey

Conducted July 11 – 14, 2008

5,035 responses

Which Items are in Demand?% Who Expect to Purchase

Not Many Big-Spenders for Back-to-School

% of Parents Who Expect to Spend:

10%

35% 34%

13%

4% 5%

0%5%

10%15%20%25%30%35%40%

$1 - $99 $100 - $249 $250 - $499 $500 - $749 $750 - $999 $1000+

Nearly Half of Children Are Not Expected to Purchase Any Back-to-School Items

“How much of their own money in total do you expect your children will spend on back-to-school items?”

49%

14% 13%7% 8% 5% 4%

0%

10%

20%

30%

40%

50%

$0 $1 - $25 $26 - $50 $51 - $75 $76 - $100 $101 -$200

$201+

Majority of Consumers Plan to Spend Less

% Likely to Spend Less, by Income

71%

82% 79%74%

68%

58%

43%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

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Clothing Expected to Take the Biggest Hit

% of Respondents Expecting to Spend Less on Individual Items

48%

30% 29%

15%10% 10% 9% 8%

83%

0%10%20%30%40%50%60%70%80%90%

Clot

hes

Shoe

s

Back

pack

/boo

kba

g

Pape

r, pe

ncils

,no

tebo

oks,

etc

.

Jew

elry

Com

pute

r/la

ptop

Com

pute

rso

ftw

are

Cell

phon

e

mp3

Pla

yer

Top Reasons for Spending Less

Majority of Respondents Expect to Change their Back-to-School Shopping Habits

Ways that Back-to-School Shopping is Expected to Change(continued on next slide)

% of Respondents

51%

53%

68%

70%

79%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

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Ways that Back-to-School Shopping is Expected to Change(continued from previous slide)

% of Respondents

14%

27%

33%

45%

46%

0% 10% 20% 30% 40% 50%

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Discount/Value Stores Expected to be the Most Popular Places to Shop

% of Respondents Who Plan to Shop at Each

88%

37% 32% 28% 27% 26% 23% 21% 19%8% 7% 5%

0%10%20%30%40%50%60%70%80%90%

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Time Frame for Starting Back-to-School Shopping

% of Respondents

21% 21%

39%

17%

2% 0%0%5%

10%15%20%25%30%35%40%45%

Have

alre

ady

star

ted

Late

r in

July

Early

Augu

st

Late

Augu

st

Early

Sept

embe

r

Late

Sept

embe

r

Most High School Students Request Brands

% Who Report Having Children Request Particular Apparel/Shoes Brands

54%

10%

30%

83%

0%10%20%30%40%50%60%70%80%90%

All Grades K - 3 Grades 4 -8 Grades 9 - 12

Govt. Stimulus/Rebate Check Won’t Be Used for Back-to-School Shopping Assistance

% Who Expect to Use Some $ from the Stimulus/Rebate Check for Back-to-School Shopping

16%

72%

12%

Yes

No

Did not receive astimulus/ rebate check

Nearly 1/3 of Consumers Thinking “Green”

% of Respondents Who Plan to Seek Out "Green" Retailers for Back-to-School items

31%

69%

YesNo

Most Respondents are Concerned About the Economy

% of Respondents Who Believe the Economy is…

2%

34%

61%

2%0%

10%

20%

30%

40%

50%

60%

70%

Healthy Weak but not in arecession

In a recession Starting to recover,following some

problems

The information contained in this publication is for general purposes only and is not intended, and should not be construed, as legal, accounting, or tax advice or opinion provided by Deloitte & Touche to the reader. This material may not be applicable or suitable for, the reader’s specific circumstances of needs. Therefore, the information should not be used as a substitute for consultation with professional accounting, tax, or other competent advisors. Please contact a local Deloitte & Touche professional before taking any action based upon this information.

Copyright © 2007 Deloitte Development LLC. All rights reserved.

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������������������ ��Copyright © 2007 Deloitte Development LLC. All rights reserved.