Demand-Driven Acquisition: Minor Shift or Fundamental change

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"Demand-Driven Acquisition: Minor Shift or Fundamental Change," a presentation given at a publisher sales meeting, August 2011.

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Demand-Driven Acquisitions: Minor Shift

or Fundamental Change?

Michael Levine-ClarkCollections LibrarianUniversity of Denver

August 25, 2011

DefinitionsPatron-Driven Acquisitions

(PDA)Faculty Requests/InputUse Data

Demand-Driven Acquisitions (DDA)Meets immediate need

Why DDA?

Annual Book Production, 2009

Books Cataloged 2000-2004 (126,953 Titles)

Books Cataloged 2000-2004 (126,953 Titles)

4+ uses; $1,084,576

3 uses; $473,060

2 uses; $738,435

1 use; $1,188,418

0 uses; $2,284,53

2

Demand-Driven Acquisitions Goals

Broaden the collection More titles More publishers More subjects

Match acquisitions to immediate demand Pay at point of need Pay for amount of need Short-term loans Purchase-on-demand

Redefining the CollectionEverything we can provide in a

timely manner

Ultimately, bounded only by budget

Components of DDA

Free DiscoveryTime period

Front/back matter

First n times in the book

Temporary AccessShort-Term Loan (STL)

CustomizableOne hour, one day, one week, one

monthn Loans before purchase

PurchaseAfter n uses

After n short-term loans

Immediately

Mix and MatchMultiple STLs vs. immediate

purchase

Varying lengths of STL

Disaggregate the book?

What We’ve Done at DU

netLibraryColorado Alliance of Research

Libraries

1999-2005

First use free

Purchase on second use

Shared access

Purchase ILL RequestsPrice

Publisher

Publication Date

eBook Library (EBL)Began May 2010

Loaded 42,000 records into catalog (now 63,000)

No budget for FY 2010

Budgeted $150,000 for FY 2011

The EBL ModelFirst five minutes free

STL for three usesOne day or one week10-15% list price

Purchase on fourth useList price

DU EBL Data (5/1/10-6/30/11)

Actual List

325 titles purchased $23,753 $23,753

3,599 titles with at least one STL

$49,171 $236,037

6,477 titles with at least one browse

$0 $473,378

Total (10,076 titles) $72,924 $733,168

Savings $660,244

What We Want to Do at DU

A Multi-Format ModelE-Books from multiple

vendors/publishers

Print booksWhen electronic not availableWhen electronic not desired

Managed by YBP

The FutureE-Books on demand

Local print-on-demand option

Make accessible all that we can afford

Budget GoalsCommit most of monographs

budget

Spend the same to access more titles

What Should Publishers Do?

Make Content AvailableAll e-book vendors

All DDA models

Print-on-Demand

Make Content Discoverable

Provide good MARC records

Work with all discovery tools

Work with all vendors

Provide robust metadata

Thank YouMichael Levine-ClarkCollections LibrarianUniversity of Denver

michael.levine-clark@du.edu