Post on 21-Jan-2018
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Data-Driven SEO
Automate by Innoventure Services2nd Quarter 2016
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Goals
1. Increase Google search rankings for identified keywords
2. Increase website visitors
3. Increase website registrations from those new visitors
a) Website registrations that would then give us the opportunity tofollow up via our sales team and to get them on our email marketing lists
4. Direct those new visitors to view other content on our website like the blog or to register for a webinar
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Support for Your Goals
Our team offer analyses to support your goals
– Audience analysis– Opportunity analysis– SWOT (strengths, weaknesses, opportunities and
threats)– Revenue forecasting– Targeting top prospects
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Targeting New Audience
Audience Interests
Chatter
Best Market
Competitive Keyword Research
Your
Stra
tegy
Activate “Fuel”Keyword Strategy
Specific Targeting to Reach Goals
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Keyword Research, where most firms begin and end with SEO strategy
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Audience Analysis
Sample Audiences/Keywords• Environmental health and
safety– Specialist– Training– Support– Audit– Technician– Jobs– Certification– Books– Consultant
• Eh&s– Training– Jobs– Manager– Meaning– Certifications– Coordinator– Conference– Careers– Technician– Engineer– Experience
Taken from actual real-time data gathered 4/4/2016 to 4/6/2016
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Audience Analysis
Sample Audiences/Keywords• Environmental research
– Topics– Paper Topics– Center– Advocates– Jobs– Group– Institute– Journal– Topics– Associates
– Analyst– Public Health– Design– Companies– Consulting– Careers
Taken from actual real-time data gathered 4/4/2016 to 4/6/2016
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Where the Automate platform stands outWe provide 4 key data-driven steps
Powered by
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Step 1: Determine Share of Voice
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Audience Analysis
• Share of voice shows how different keyword groups are generatingtraffic, links and, thus, keyword effectiveness in your market. There is no longer a separation between building a keyword strategy and building up links. Both keywords and link building must be donesynergistically and in parallel in web 3.0 SEO.
Taken from actual real-time data gathered 4/4/2016 to 4/6/2016
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Step 2: Review Sources and Target Audience Behaviors
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Audience Analysis
• Sample sources of chatter that will generate traffic to your site, in this case for all of the sample keywords, you would want to focus on more “news” generating and “news-like” content to drive your SEO strategy
Taken from actual real-time data gathered 4/4/2016 to 4/6/2016
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Audience Analysis
• Sample time of day to indicate audience type – For example in this analysis, you can see that the keyword set around “specialist” are primarily workers who are searching for resources before or after prime work hours while “environmental research” keywords are professionals looking for resources during prime work hours.
Taken from actual real-time data gathered 4/4/2016 to 4/6/2016
1st dot = 12 am to 6 am
2nd dot = 6 am to 12 pm
3rd dot = 12 pm to 6 pm
4th dot = 6 pm to 12 am
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Step 3: Build links, community and leads
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Opportunity Analysis
Taken from actual real-time data gathered 4/4/2016 to 4/6/2016
• Specialist – Twitter, These social media accounts can be mined to develop relationships with key influencers in your market for a linking strategy based on the keyword “specialist”.
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Opportunity Analysis
Taken from actual real-time data gathered 4/4/2016 to 4/6/2016
• Environmental Research – Twitter, These social media accounts can be mined to develop relationships with key influencers in your market for a linking strategy based on the keyword phrase “environmental research”.
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Opportunity Analysis
Taken from actual real-time data gathered 4/4/2016 to 4/6/2016
• “Specialist” keywords – Web This is where you can source new competitors, view keywords of competitor listings, sites and pr and strategize to keep up with competition (create links)
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Opportunity Analysis
Taken from actual real-time data gathered 4/4/2016 to 4/6/2016
• “Environmental Research” keywords – Web This is where you can source new competitors, view keywords of competitor listings, sites and pr and strategize to keep up with competition (create links)
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Step 4: Drive Revenue
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SWOT Analysis and Timeline
• Conduct a SWOT on:1. Share of Voice2. Traffic Sources / Attribution3. Linking Strategy4. Community Building Strategy
• Timeline:1. Run 3 multi-variate tests over 90 days2. Determine revenue strategy3. Finalize SEO plan and run campaign launch over 90 days
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Revenue Forecasting
• There are several types of revenue forecasting
1. Direct traffic2. Lifetime customer value3. Traffic lift plus conversion funnel4. Direct lead generation5. Multiple funnel strategy
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Automate Services Helps You Accomplish All of Your Goals for SEO
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.
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Partners in Your Success
Goals – Our process meets your goals and more
1. Increase Google search rankings for identified keywords
2. Increase website visitors
3. Increase website registrations from those new visitors
a) Website registrations that would then give us the opportunity tofollow up via our sales team and to get them on our email marketing lists
4. Direct those new visitors to view other content on our website like the blog or to register for a webinar
Copyright 2015-2016 Innoventure Advisors and Partners. Do not copy or distribute without express written permission by sender. All rights reserved.