The Deck

Why a deck

• Primarily for investors and show off’s

– Investor more biz plan, show off’s more product/story

• Investors are also ”customers”

• A structured way to iterate (not a static ”pitch”)

• Get valuable input

• But the primary purpose is to gain interest

The deck 10-20 slides MAX

• Company purpose(single sentence)

• Problem

• Solution

• Market (size)/traction

• Roadmap

• Competition

• Business model

• Team

• (Financials)

• Use common tools• Don’t invent (https://www.sequoiacap.com/ideas)

How to build an attractive deck

• Solve a BIG problem (big problem – big value)

• Sell a story (who you are, where you are, where you are going)

• Practice and iterate (change every night)

• Perception IS everything (almost)

• Crisp!

Solve a BIG problem

• If you don’t solve a big problem – no investorswill listen

• Big painful problem but be specific

• Show the solution (screenshots or similar)

• Unfair advantage

• There are always exceptions (that confirms the rule)

The market/customer/traction

• Traction beats ”everything”

• Describe your initial customer segments

• Do some kind of rough estimate (like there are10.000 web agencies that use screen sharingevery day)

• How will you get your first 1000 customers?

– Social sharing is not an answer…

Business model

”A business model describes the rationale ofhow an organisation creates, delivers and

captures value”

The business model

• Most often people actually ask for the revenue model and packaging

– Pricing, subscription, ad-model etc

• Try to include the some of the other parts in the canvas but don’t draw a canvas….

– Sales/distribution and other relevant partners, cost structure

Roadmap

• Where have you been

– Progress & proof points (beta sign-ups, LoI, revenue)

• Where are you going

– Major milestones (First revenue, 100k users, break-even, next funding round)

• Do it visually clear and simple

Competition

• Describes your understanding of the ECO-system

• Make clusters based on relevant attributes etc

• Make it clear how you are different, and howyou can sustain in that position

• 4 box diagrams with you top right is….

Team

• Not what people have studied, worked at…

• What people have achieved

• Once again, be specific

Så Demodagen

• Det är en show! • Rätt svar vs hypotes • 5 minuter…. Öva öva öva• Produkten MÅSTE synas på ngt sätt, i detta format är

det fokus

• Youtube, slideshare etc• http://bestpitchdecks.com/ pitchenvy.com• 2 st övningstillfällen (vi kommer spela in)