Post on 03-Jul-2015
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Market Creation Group
Making B2B Sexy
(please keep your clothes on)
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
Your Sexy Education Team Today:
• Brett Schklar – Founder & CEO, Market Creation Group
• Don Bergal – recently Chief Marketing Officer, ConfioSoftware, a Solar Winds Company
• Nadine Pyter – Director of Marketing, ConfioSoftware, A Solar Winds Company
• Mark Stiltner – Creative Director, Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
What the hell is so sexy about B2B anyway?
Inc. Magazine article: Why B2B Startups are Suddenly So Sexy – Oct, 2013Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
How to formulate a sexy plan
SEXY
=
ATTRACTION
x
PERSONAS
Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketingCopyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketingCopyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketingCopyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketingCopyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketingCopyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
Customer Lifecycle (yep, they’re in control)
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
THE PROBLEMFrom the desk of Don Bergal
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
“GREAT IDEAS ARE GREAT. GREAT IDEAS EXECUTED GREATLY GETS GREAT RESULTS”
According to Brett Schklar,
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
WHERE THE ACTION REALLY HAPPENS
The infamous Nadine Pyter
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
Monster Love
mass-monster appeal
Market Creation Group
?
Market Creation Group
Market Creation Group
Market Creation Group
Two examples
Market Creation Group
Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
Market Creation Group
FigurinesGameBooth Buttons
Live events – monsters everywhere!
Nurture
Automated marketing
webinars
remarketing
eBook
toolkits
whitepapers eBook
infographic
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-We
bsi
te -
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-Download!
SDR
Offers
product
We meet people who love monsters
Market Creation Group
Example 2
Market Creation Group
Market Creation Group
Market Creation Group
Market Creation Group
Virtual ConfSocialLead Gen PPC
Online Marketing – Driving Website Traffic
Nurturewebinars
SEO
whitepapers
Automated marketing
webinars
remarketing
toolkits
whitepapers eBook
infographic
-------------Website -----------
Download!
SDR
Offers
product
Attract more people who love monsters!
Market Creation Group
Market Creation Group
numbers
Market Creation Group
38% increase - Ignite DLs
74% increase - IgniteFree DLs
Market Creation Group
“STRATEGY WITHOUT EXECUTION IS MASTURBATION…EXECUTION WITHOUT STRATEGY IS SUICIDE”
According to Mark Stiltner,
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
DON’T SELL TO BUSINESSES…BUSINESSES DON’T BUY ANYTHING
Key Takeaway #1
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
“CIO” IS NOT A PERSONAKey Takeaway #2
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
FACTS DON’T SELL YOU…YOU SELL THE FACTS
Key Takeaway #3
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
AN ARMY OF GENERALS WINS NO WAR
Key Takeaway #4
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
TALK ABOUT YOUR AUDIENCE, NOT ABOUT YOURSELF
Key Takeaway #5
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Market Creation Group
If Facebook has a relationship status, why don’t you have a relationship status for your prospects?
#MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
Market Creation Group
Strategy
Demand Gen
Creative
#MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
Market Creation Group
A very sexy Thank You!
BrettDon
NadineMark
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy