Post on 18-Dec-2015
transcript
Dept. Industrial and Management Engineering
20071097 Yun-Kee Jo20071211 Jae-Hoon Noh
20080583 Sung-Hyun Nam20090630 Nu-Ri Kim
MEGASTUDY
CONTENTS
Introduction CSF 1 – High Quality Contents CSF 2 – Customer Relationship Man-
agement TCC, CTI, ERMS Mass Customization – Database, LMS Teacher Created Contents (TCC)
SWOT Analysis Strategy for Further Improvement
IntroducingMegastudy Co., Ltd.
※ Market Capitalization
1.024 Trillion Won (12th largest in KOSDAQ)
※ Business Area
① On-line & Off-Line Academy for Youth ② Lecture for State examination ③ Publication of Educational materials
History of Megastudy
2000. 07. Founded the Megastudy Co., Ltd.
2002. 05. Started ‘ 쌩쌩 service’
2002. 10. Founded the subsidiary company Megajunior Co., Ltd.
(Megajunior changed it’s name to Mbest few years later)
2003. 07. Opened first offline academy in Kang-nam, Seoul.
2004. 02. Developed and started to provide the Multi-media answering solution
2004. 08. Started to provide new education managing service called ‘Mbest 종합반’
2004. 12. Become a KOSDAQ listed company
2005. 05. Number of registered Customers exceeded 1 million
2005. 12. Started providing lecture for TOEIC and PMP downloading service
2006. 11. Merged it’s subsidiary company Megajunior Co., Ltd.
2008. 06. Founded the subsidiary company Megabooks Co., Ltd.
2008. 11. Launched two new brands Megalawschool Co., Ltd. and MegaMD Co.,
Ltd.
2009. 02. Opened new internet site Megaenglish (www.megaenglish.net)
Annual Performance
2007 2008 2009 20100
500
1000
1500
2000
2500
3000
Sales AmountNet Profit
Unit : 100 Million Won
2007 2008 2009 201005
10152025303540
PERROE
Unit : %
Megastudy with Competitors
Company Market Share
(%)
1 EBSi 42.04
2 Megas-
tudy
18.45
3 Visangedu 9.18
4 Etoos 7.35
5 Vitaedu 5.26
2007 2008 2009 20100
500
1000
1500
2000
2500
3000
Sales Amount
Megastudy
Visangedu
Jung-sang JLS
Edubox
Unit : 100 Million Won
CSF1-High Quality Contents(1/3)
Contents of Megastudy have
high quality in both their lec-
tures and image processing.
Megastudy can provide high
quality contents through lead-
ing IT infrastructure, fa-
mous teacher, and teacher
management.
High quality contents
IT infrastruc-ture
Teacher man-agement
Famous teachers
CSF1-High Quality Contents(2/3)
Procurement of fa-
mous teachers
•Famous teachers provide
lectures, their own materi-
als, and know-how
Teacher management
•Competition among teach-
ers with incentives
•Making teachers to be
stockholders
•Frequent teacher evaluation(
4times per a year)
Keep teachers From settling for
the present
Proven contents
CSF1-High Quality Contents(3/3)
Leading IT infrastructure• Digital streaming technology• Image recording /processing technology
ex)Ssang Ssang Player/Ssang Ssang Plus Movieclips
• Alliance with Samsung for mobile contents(2010)
Fluent & clear images
CSF2 – Customer Relationship Management
CRM
TCC
TCC
Customer relationship man-
agement (CRM) is a widely-im-
plemented strategy for managing a
company’s interactions with cus-
tomers, clients and sales prospects.
Megastudy uses Total Contact
Center(TCC),Mass Customiza-
tion, and Teacher Created Con-
tents(TCC) for CRM.
MassCustomization
TCC is extended version of CC(Contact Center). CC is cus-
tomer service center consist of CTI and ERMS. If CC is opti-
mized by other CRM functions such as database manage-
ment system(DBMS), CC becomes TCC.
TCC – Total Contact Center
CTI – Computer Telephony In-tegration
CTI is a system that computer is integrated with
telephone. CTI can offer customers information, collect
information automatically. Also CTI records every
counsel in order to provide better services.
ex) When a person calls to Megastudy service center,
CTI finds the best counselor for him and transfers the
call. Every call is recorded in DB individually.
ERMS – Email Response Man-agement System
ERMS is a system which can analyze the text
messages such as email to find the best counselor who
can feet the customers’ needs the best. Also ERMS
recommends the possible responses to the counselor.
ex) When a person mails to Megastudy service center,
ERMS categorizes it and send it to the counselor who
is in charge. The complains of customer and its re-
sponses are stored in DB.
CRM2 - Mass Customization
Mass customization is the
production of personalized
or custom-tailored goods or
services to meet consumers'
diverse and changing needs
at near mass production
prices. It is enabled by
Database and Learning
Management System in
Megastudy.
Mass customization
Database
Student Anal-ysis
Student Man-agement
LMS
Academic Af-fairs
Massive DB based on a large number of students
Database
Student Analysis•Analysis of study patterns•Analysis of educational records•Analysis of access rate, discontent, and interest, etc•Strategy establishment
Student Management
• Courses are recommended according to students’ condition and needs• Students’ weaknesses are reflected to lectures• Strategies are suggested
Enables
Enables
Learning Management System
Learning Management
System (LMS) is a software
application for the academic
affairs of e-learning programs
such as administration, doc-
umentation, tracking, and re-
porting .
LMS
Administration
Documentation Reporting
Tracking
CRM3 - Teacher Created Con-tents(TCC)
Movie clips created by teachers which contain…
Know-howSupportivemessages
DocumentarySpecial lec-
ture for arts
ETC
Achieves enthusiastic response from students
Helps to establish intimacy and fellowship between stu-
dents and teachers.
SWOT Analysis
• The best quality of teachers and lectures• High quality video system• Investment of various IT companies• Cheaper than Offline• Allowing repeated study• Strong tool of CRM• Strong brand power• Rapid offering information about education
STRENGTH
• High education fever• Increase of a preference for online lectures• Internet infra structure• New technology from IT development• Distrust of public education and blind faith of private education• Increase of burden for private lesson• Interesting of other counturies
OPPORTUNITIES
• Face to face problems• Weak for supportive functions• High dependence on a few star teachers about profit
WEAKNESS
• Decrease of birth rate• Probability of outflow of star teachers to competitors• Revitalization policy of public education• Uncertainty of the business due to frequent changes in education system• Illegal duplication of contents
THREATS
Strategy for Further Im-provements (1/2)
S-O Strategy
• Development of one-source multi-use system of high-quality lectures by combining with new IT technology (IPTV or M-Learning, etc.)
• Advance into the overseas market with strong brand power and high quality video system in response to current interest of other countries
S-T Strategy
• Development of streaming technology like on-line music player to prevent illegal duplication of contents
• More thorough analysis about diversification to accomplish eventual goal for “lifelong education through online”
Strategy for Further Im-provements (2/2)
W-O Strategy
• Additive development of real-time lecture technology or differentiated interface for unsupervised learning to overcome face to face problems
• More systematic correcting service currently serviced to overcome weakness for supportive functions
W-T Strategy
• Digging out new star teacher against dependence on a few star teachers or outflow of star teachers
Q & A