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Package Picker

Decision Making

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We Have 3 Brains

The old brain

The mid brain

The new brain

Although we have three different brain systems,

they are all connected and interrelated.

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We Have 3 Brains

Much of our processing of the old and mid brain accurse outside of our conscious awareness.

The part of our brain processing that we are aware of happens in the new brain.

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Most of our decision-making and behavior is governed by

unconscious processing.

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Let’s Practice

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Your unconscious is smarter and faster than your conscious mind

We are often unaware of the reasons for our own behavior.

We often don’t know why we do the things we do.

But we are quick to make up a reason that we actually believe, even though it’s not true.

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We Are More Satisfied With Our Choice

It seems that if we make our choice unconsciously, without conscious processing, then we stick with it over time.

If we spend more time and logically analyze why we’re choosing what we’re choosing , we’re less satisfied over time with our choice.

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Irrational behaviors are consistent and predictable

Prof. Dan Ariely,

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Relative Thinking

Decision Making - Irrational Behavior

84% chose the third option vs.68% without the decoy option

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Inferior option

Decision Making - Irrational Behavior

The fact that inferior option exist makes the better option to looksuperior.

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Anchoring

Establish a baseline for the "adjustment" that will make the regular items more appealing.

Decision Making

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The Cost of Zero Cost

Zero/free is a source of irrational excitementand the most powerful ways to trigger behavior.

Decision Making

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Context Set Perception

The appearance of the place of purchase will have a significant impact on the prices people will be willing to pay.

Investing in a web design can yield more than just "looking good" to the bottom line.

Decision Making

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Descending Order

Expose users to the high pricing plans

Decoy Pricing

Deflect focus off the highest pricing plan

Highlight the Middle Plan

The power of “Unlimited”

Downplay the Free Plan

Soften the Pricing

Tricks For Designing Pricing Page

No Dollar Sign

Payment triggers pain - associated with the money signs

The Number Play (numerals 9 and 5 )

Using Superscripts

Strikethroughs for Absent Features

Show users what they don’t get

Include FAQ at the Bottom

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What is the target behavior that we want

the users to engage in?

Effective message that will make users to :

Upgrade to yearly plans

Upgrade to expensive package

Users will be satisfied with their choice.

To be honest and fair.

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“Most of the decisions are not residing within us, they residing by the person who designs the form. The person who designs the form will have huge influence on what you end up doing.Prof. Dan Ariely,