Design Essentials for Developers

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Design Essentials for DevelopersImproving understanding, communication and collaboration

© 2011 EffectiveUI, Inc.

Why hello there.

RJ OwenSenior Software ArchitectEffectiveUI@rjowenrj.owen@effectiveui.com

Michael SalamonLead Experience ArchitectEffectiveUI@michael_salamonmichael.salamon@effectiveui.com

Tweeting our session?Use the hashtag: #effectiveui

© 2011 EffectiveUI, Inc.

Who are you?

© 2011 EffectiveUI, Inc.

Design Essentials for Developers

© 2011 EffectiveUI, Inc.

A common language

© 2011 EffectiveUI, Inc.

Developers do design already...

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

What we’re going to fit in today:

DesignResearch

InteractionDesign

Graphic

Design

© 2011 EffectiveUI, Inc.

Making intent visible and emotional.

DesignResearch

InteractionDesign

Graphic

Design

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

“Effective use of the Language of Form”

– Paul Rand

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.Images from “Paul Rand Retrospective” by Imaginary Forces.

© 2011 EffectiveUI, Inc.

More than the sum of it’s parts.

© 2011 EffectiveUI, Inc. Emergence image from Wikipedia.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

Exposing intent through actions and feedback.

DesignResearch

InteractionDesign

Graphic

Design

© 2011 EffectiveUI, Inc.

Image from http://farm5.static.flickr.com/4084/5115934573_6701948ed2.jpg

© 2011 EffectiveUI, Inc.

(Don Norman’s) Design Vocabulary

VisibilityAffordancesFeedbackMappingConstraintConsistency

© 2011 EffectiveUI, Inc.

Visibility

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

Affordance

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

Feedback

© 2011 EffectiveUI, Inc.http://www.flickr.com/photos/meganbarton/3023756556/

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.http://www.flickr.com/photos/docsearls/181012863/

Mapping

© 2011 EffectiveUI, Inc.

http://www.flickr.com/photos/docsearls/181012863/

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

Constraints(preventing errors before they can occur)

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

Consistency(in the way visual objects are used)

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

Interactive elements should be visible, recognizable, reactive (feedback), safe, and consistent.

© 2011 EffectiveUI, Inc.

Defining, validating, and auditing an application’s intent.

DesignResearch

InteractionDesign

Graphic

Design

© 2011 EffectiveUI, Inc.

What is design research?

© 2011 EffectiveUI, Inc.

Research and the design process

© 2011 EffectiveUI, Inc.

Research and the development process

© 2011 EffectiveUI, Inc.

1. Analyze the design, you expert you.

© 2011 EffectiveUI, Inc.

2. Validate your hunches with quick user interviews.

© 2011 EffectiveUI, Inc.

How many people to interview?

Jakob Nielsen: http://www.useit.com/papers/heuristic/heuristic_evaluation.html

© 2011 EffectiveUI, Inc.

Who to interview?

http://good-times.webshots.com/photo/

http://www.kenrockwell.com/katie/2008.htm

http://wingstoafrica.com/mali-pictures-part-2.html

© 2011 EffectiveUI, Inc.

What to say? Where to go?

© 2011 EffectiveUI, Inc.

Demo

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

© 2011 EffectiveUI, Inc.

Analyze your results.Turn your results into findings.Summarize the findings in terms of a set of agreed-upon design heuristics.

© 2011 EffectiveUI, Inc.

In Conclusion…

© 2011 EffectiveUI, Inc.

Don’t disrespect your designers.

© 2011 EffectiveUI, Inc.

Do appreciate beautiful design: graphic, interactive, and otherwise.

© 2011 EffectiveUI, Inc.

Do validate hunches, and validate those with quick user interviews.

© 2011 EffectiveUI, Inc.

Don’t useComic Sans

© 2011 EffectiveUI, Inc.

DON’T USEYELLOW ON

WHITE

© 2011 EffectiveUI, Inc.

DON’T USEALL CAPS

WITH SCRIPTS

© 2011 EffectiveUI, Inc.

Don’t put Drop Shadows on EVERYTHING

Don’t put Drop Shadows on EVERYTHING

© 2011 EffectiveUI, Inc.

Don’t make the logo bigger.

© 2011 EffectiveUI, Inc.

Do feel empowered to design!

© 2011 EffectiveUI, Inc.

Thanks!(any questions?)

© 2011 EffectiveUI, Inc.

But you don’t have to take our word for it…

•Jakob Nielsen– Ten Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html– Heuristic Evaluation: http://www.useit.com/papers/heuristic/heuristic_evaluation.html

• Bill Buxton: Sketching User Experience Design• Donald Norman: The Design of Everyday Things• William Lidwell, Kritina Holden, Jill Butler: Universal Principles of Design• Robin Williams: The non-designers design book• Mental Modeling by Indi Young• Re-imagining the Design of Everyday Things (slideshare) • Stephen Few: Information Dashboard Design - The Effective Visual Communication of Data• Rudolf Arnheim: To the Resuce of Art - Twenty-six Essays

• http://www.slideshare.net/EveFife/humancentered-design-and-the-intersection-of-the-physical-and-digital-worlds?from=ss_embed

• http://imaginaryforces.com/featured/3/415