Design Research, Theory and Methods

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7/30/2019 Design Research, Theory and Methods

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Design Research, Theory, & Methods

A. Fashion & Obsolescence

“Buy more consume more, throw-awaymore… but what about our vanishing

resources.”

Roberto Schezen/AgenziaLUISA RICCIARINI—MILANO "Sanluca"

The "Sanluca" chair, designedfor Gavina, Knoll, and Bernini(1960), represents a happyoutcome of the search by thebrothers Achille and PierGiacomo Castiglione for abalance between functionality

From the book Product Design: Techniques in Reverse Engineering and New

Product development by Kevin Otto and Kristin Wood. NJ: Prentice . p. 748.

B. Reasons for the perpetuationof built-in obsolescence:

1. Generate sales and profit, newmarkets need to be created and

new products must be introduced

to the consumer.

2. Consumers are made tobelieve that new products are an

improvement upon what theyhave already. (Cosmetic changes)

3. Clever and unscrupulous

marketing tries to manipulatefeelings about how goods canimprove one’s image and lifestyle

by encouraging one to feelunhappy with what one already

C. Origin of the Term

“The term obsolescence was used by VancePackard in his book The Waste Maker, 1960.

He described a situation in USA whereproducts had been prematurely outdated by

either the use of built-in design weakness ormarketing methods which created newproducts at such a rate that the status-

conscious American public always felt out-of-

date unless they had the very latest product” (Design & Designing, p. 26)

D. Design Structure

Evaluation

InvestigationRealization

Proposition

Design

Designing

1. A design folder which shows the progressof ideas and the accumulation of

information for the designs.

2. It includes design briefs which clearly statewhat one intends to design.

3. It includes design issues; investigation andanalysis of information required; explanation of

the course of action taken; plan of how toexecute ideas.

From the book Product Design: Techniques in Reverse Engineering and New Product development by Kevin Otto and Kristin Wood. NJ: Prentice . p. 758.

From the book Product Design: Techniques in Reverse Engineering and New Product development by Kevin Otto and Kristin Wood. NJ: Prentice . p. 759

From the book Product Design: Techniques in Reverse Engineering and New Product development by Kevin Otto and Kristin Wood. NJ: Prentice . p. 760

4. A set of finished designs should be of good

standard to convince other people of the valueof the designer’s idea; how to use materials

with skill and sensitivity; also with toolstechniques and should have quality to its finish

and presentation.

5. An evaluation report for each design; shoulddescribe and compare what one has made withthe original brief; well presented and includes

comment about modifications and furtherdevelopment and improvements of design.

© Microsoft Corporation. All Rights Reserved. Market Research and Campaigns Market research is a pivotal part of the marketing process. By referring to studies of prospectivebuyers' needs, wants, and tastes, providers of goods and services can tailor their marketingcampaigns. The results of marketing studies suggest to retailers not only what they should sell orprovide but also where to offer particular goods and services, how to advertise them, and how toset prices.

The Design Process

“Whenever you set out to invent or design something,there is a logical process you use to do that.

Some people just do this instinctively and don’t evenknow they are using it.”

www.asccxe.wpafb.af.mil. 07/22/04

1. Identify and understand the

problem. “What does this product need to

do?”

Poulsen Lighting, Inc. Contemporary Danish Design

This light was made by a Danish designer. Denmark, Finland, and Sweden have established lasting designstandards in home furnishings since the 1940s.

2. Conceptual Design

“How will this product do this?”

3. Design Optimization

“ Is this the best way to do this?”

Science Source/Photo Researchers, Inc. Shoe Design Computer-aided design is the latest tool in helping to make shoes fit more comfortably, as it can map the intricacies of the human foot.

4. Detail Design

“How will the product work?”

5. Build

“Build the product.”

6. Test and Evaluation

“Does the product do what wewant?”

7. Return to step 1 if evaluation is not positive

“If not, start over.”

The Scientific Method

State the problem – “What does the product need to be able to do?”

Research the problem – “How could the product

do this?” Form a hypothesis – “I think this is the best way

to do this.” Test the hypothesis – Build the product and try

it.” Draw conclusions from the data – “Does the

product do what we want?”

Define

A nalyze

Ideate

Select Implement

Evaluate

If not – start the process overagain!

Design Research, Theory and Methods

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