Post on 04-Jul-2015
transcript
Graphic Design
1BRANDING
This visual system defines and
articulates who we are and what we
do with a visual language that
transcends vocabulary, culture, and
customer segments.
Design matters.
By consistently embracing and
applying a system, we can build
a compelling visual experience that
will shape customer perceptions
and increase recognition, loyalty,
and, the value of the Brand.
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fonts color palette
COLOR NAMECOLOR NAME
2IMAGES.
How will the graphics help the users
finish a task? Graphics are used to
support or illustrate the user's task
rather than to compete with or distract
from the task.
Be aware of your creativity needs.
Design
That Attracts
Confusing
Graphic
A professional in-house
photographer has a lot to offer a
business. Having great, top-notch
photos taken of merchandise,
staff, your business location, etc.
can be incredibly valuable.
The best images possible.
Traditionally, the role of graphic
designers is to translate information
for a target audience using signs
and symbols.
You can use an icon anywhere you
would use a word label: to activate
menus, to perform actions, to select
tools, to toggle between modes, to
manipulate windows, to point to
items on the screen, to reveal the
state of the data and allow it to be
changed, to represent files and
directories and disks, and to
provide a way to delete unneeded
items.
We communicate through symbols.
3JOB AIDES
Job aids are performance support
tools used on the job that are
succinct, step-by-step descriptions
of how to do a task. They specify
what to do, how to do it, and to
what standards it should be done.
Visual language.
Flow charts are easy-to-understand
diagrams showing how steps in a
process fit together. This makes
them useful tools for
communicating how processes
work, and for clearly documenting
how a particular job is done.
Using ADDIE and
a flowchart.
5STYLES
Just as paragraph and character style
sheets speed up text formatting, the
sytle features can speed up formatting
layouts.
With styles, you can create and apply
graphical and frame-level styles in
addition to text styles, and the
combination gives you great control
over layouts with elements that need a
consistent look.
Creative solutions.
6LAYOUT
The basis of any training course is
its graphic layout. The design of an
attractive course layout is the most
important part of the design portion
of the project.
Having a graphic layout, it's
possible to create a HTML
template and then a complete
course with a consistent look
and feel.
The art of getting the breakthrough design.
Web site templates are web
designs, which can be easily
manipulated to maintain your
company’s branding.
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7DESIGN RESEARCH
One of the many stages involved
in producing a work of graphic
design or web design is
undertaking research.
Concept development.
The act of visually translating
verbal data entails employing
emotive aesthetics—images,
graphics, colors, typefaces,
visual treatments—from one’s
reservoir of cultural experiences
and knowledge.
Idea exploration.
illustrator photoshop
advanced workshops online and book tutorials
8The power of concept realization.
James Sturman623-266-1118