Post on 06-Jan-2017
transcript
Angel Medinilla
angel.medinilla@proyectalis.com www.proyectalis.com/en/AngelMedinilla
(Slides, Videos, Newsletter, Books, Blog, LinkedIn, Sketchnotes, Twitter...)
Twitter: @angel_m (pictures, followers & feedback welcome)
<vanity>
www.improvement21.com facebook.com/improvement21
@improvement_21
We help people and companies create continuous improvement habits
More at http://Slideshare.net/proyectalis
User CenteredProjects -> Products -> Problems!
Understand user / customer /client / people needs Empathize!
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CreativeLook at things differently
Consider problems in a holistic way Bring new ideas and approachs
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IterativeChange is a process - not an event
Change is complex - not simple Build - Measure - Learn - Repeat
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Workshop Structure:- Observe / Empathize: ecosystem, empathy map, extreme users - Research / Define: problem definition, customer-problem-solution statement - Ideate: think in reverse, break a rule - Prototype: customer journey, poster, critical reading - Test: experiment commitment
More at http://Slideshare.net/proyectalis
Workshop Structure:- Observe / Empathize: ecosystem, empathy map, extreme users - Research / Define: problem definition, customer-problem-solution statement - Ideate: think in reverse, break a rule - Prototype: customer journey, poster, critical reading - Test: experiment commitment
More at http://Slideshare.net/proyectalis
Empathy techniques Interviews, immersion, research...
A change you liked / A change you din’t -> Impact Map
Change Ecosystem -> User Personas Extreme Users Empathy Maps
Analogous Empathy Research
...
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Workshop Structure:- Observe / Empathize: ecosystem, empathy map, extreme users - Research / Define: problem definition, customer-problem-solution statement, - Ideate: think in reverse, break a rule - Prototype: customer journey, poster, critical reading - Test: experiment commitment
More at http://Slideshare.net/proyectalis
Research / Define techniquesProblem to be solved Goals, constraints What if? / powers of ten 5 whys Map the future - what will be different? Extract insights and patterns Identify opportunities ...
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Exercise: Value Proposition“Agile Safari” / or “Agile Transformation” Customer - Problem - Solution Statement:
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Exercise: Value Proposition“For (USER), A+ is a solution that willl (PROBLEM
TO SOLVE). Unlike (COMPETITOR), A+ will (COMPETITIVE ADVANTAGE). We will know we
are right when (OBJECTIVE / IMPACT).”
More at http://Slideshare.net/proyectalis
Workshop Structure:- Observe / Empathize: ecosystem, empathy map, extreme users - Research / Define: problem definition, customer-problem-solution statement - Ideate: think in reverse, break a rule - Prototype: customer journey, poster, critical reading - Test: experiment commitment
More at http://Slideshare.net/proyectalis
Ideation techniquesReverse
Break the patterns Missing rule
6 thinking hats Brainstorming
How might we...?
More at http://Slideshare.net/proyectalis
Workshop Structure:- Observe / Empathize: ecosystem, empathy map, extreme users - Research / Define: problem definition, customer-problem-solution statement - Ideate: think in reverse, break a rule - Prototype: customer journey, poster, critical reading - Test: experiment commitment
More at http://Slideshare.net/proyectalis
PrototypeJourney - customer experience
Generate Stories and Scenarios Map the future
More at http://Slideshare.net/proyectalis
Exercise: User Journey (20 min)Gains, Pains, Insights, Touch Points, Core
activities, WOW factors...
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Exercise: Critical Reading Checklist1) What’s the point?
2) Who says? 3) What’s new? 4) Who Cares?
+ Does it WOW?
More at http://Slideshare.net/proyectalis
Workshop Structure:- Observe / Empathize: ecosystem, empathy map, extreme users - Research / Define: problem definition, customer-problem-solution statement, customer journey - Ideate: think in reverse, break a rule - Prototype: poster, critical reading - Test: experiment commitment
More at http://Slideshare.net/proyectalis
TestWhats your assumption?
What will you try? How will you know it worked?
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Exercise: commitment- What will YOU do next week? - Who will you help? How? - Why does it matter? - How will you know it worked? - What if it doen’t work?
More at http://Slideshare.net/proyectalis
And remember:It's not extra work...
...IT’S YOUR ACTUAL JOB!
http://creativecommons.org/licenses/by-nc-nd/3.0/
This presentation is based upon the ideas and work of many people. And while I’ve tried to recognize copyrights and give credit and attribution where possible, I cannot possibly list them all, so if you feel like there’s something that should be added, changed or removed from this presentation, please drop me an e-mail at angel.medinilla@proyectalis.com
All drawings and materials in this presentation are CC BY-NC-ND by Angel Medinilla. You are free to use them in the terms of this license.