DESIGN THINKING FOR HOMEBUILDERS

IN THE MIDST OF A HOUSING CRISIS?

Opportunity1999-2005

U.S. Homebuilders

Opportunity?

Life is Good…

OPPRTUNITY

Much to Celebrate…

If You Build it , They Will Come…

2006-????

U.S. Homebuilders

All Signs Point to Disaster…

The Survivors…

We Want Answers

Why did this happen?

• Following the “HERD”?• De-regulation?• SILO Thinking?• Caught up in “Euphoria”?• Speculation?• Greed?

Who is responsible?• Builders?• Consumers?• Lenders?• Developers?• Investors?• Banks?

Now What?

Stop Following the HERD!

Choose a different direction and plan your way out!

“The Herd” Planning Style (SILOS)…1999-2008

=Sales

Land Dev.

Construction

Finance

Purchasing

Marketing

“That’ll Fit” Planning Method

If You Design it, They Will Come…2009-Future

Land Dev.

Land Acq.

Purchasing

Construction

Marketing

Finance

sales

• Clearly Defines Problems

• Gathers Information• Makes Keen

Observations• Shares and Displays

Findings• Brainstorms & Votes• Provides Solutions• Creates Plans & Builds

Mock-ups

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Design Thinking Homebuilding

“Decision is a risk rooted in the courage of being free.” -Paul Tillich

Change Your Tomorrow…

Choose: Design Thinking Homebuilding