Introduction to Design Thinking with Elina Zheleva Дизайн мислене – въведение !

2 April 2014 @Sofia Coaching Support Group

• What is Design Thinking? • Definition • Process • Terminology

• Design Thinking in your Organisation: • What can you do? • Why does it work?

• Examples • Recommended reading

What is Design Thinking?

What is NOT design thinking?

design thinking is NOT DESIGN

design thinking is NOT THINKING

design thinking - the PROCESS behind

Why do we call it Design Thinking then?

design thinking = HUMAN-CENTERED DESIGN

How can I use Design Thinking in my company?

Design Thinking can be used to:

- improve existing or develop new solutions (products, services, etc.) that satisfy and delight people (customers, employees, etc.)!- develop innovative teams and improve overall organisational culture, customer service, motivation and morale (through team building or work on projects)

Why does it work for organisational culture?- MOTIVATION: employees focus on creating a solution that makes customers AND them happy !- CREATIVE CONFIDENCE: employees know that they solve a REAL PROBLEM; looking for a solution through prototyping develops their CREATIVITY; testing the solution gives them the CONFIDENCE that they are solving the problem WITHOUT WASTING RESOURCES

practicing design thinking gives уou creative confidence

Examples?

IT|Software development - Pulse

Telecommunication|Banking - T-Mobile

Automobile|Retail - Audi City London

the 3 key domains of design thinking

design thinking is like chocolate

Contacts

Elina Zheleva ellie.zheleva@gmail.comLinkedIn: de.linkedin.com/in/elliezheleva/Twitter: @ellie_zheleva!Partnerships with:TAB, Neo-Managementbetahaus, Sofia!

Recommended reading material (1/2)

Must-read Books: Creative Confidence, Tim and David Kelley (IDEO, Stanford)!Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown (IDEO)!The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger L. Martin

Recommended reading material (2/2)Links: New York Times on Design Thinking & Stanford d.school: http://nyti.ms/1otI0JEPulse - Interview with the founder Ankit Gupta: http://dschool.stanford.edu/student/ankit-gupta/!Audi City London - the process: http://huff.to/1iURCuXAudi City London - promotional video: http://bit.ly/1gJRDSP!Deutsche Telekom Wallet of the Future: http://bit.ly/1kMv5RtDeutsche Telekom My wallet - website: http://www.my-wallet.com/!