BOOTCAMP – Delhi NCR

introducing

DESIGN THINKING

DESIGN THINKING IS A FORMAL METHOD FOR PRACTICAL, CREATIVE RESOLUTION OF PROBLEMS AND CREATION OF SOLUTIONS, WITH THE INTENT OF AN IMPROVED FUTURE RESULT. IN THIS REGARD IT IS A FORM OF SOLUTION-BASED, OR SOLUTION-FOCUSED THINKING – STARTING WITH A GOAL (A BETTER FUTURE SITUATION) INSTEAD OF SOLVING A SPECIFIC PROBLEM. BY CONSIDERING BOTH PRESENT AND FUTURE CONDITIONS AND PARAMETERS OF THE PROBLEM, ALTERNATIVE SOLUTIONS MAY BE EXPLORED SIMULTANEOUSLY. NIGEL CROSS ASSERTED THAT THIS TYPE OF THINKING MOST OFTEN HAPPENS IN THE BUILT, OR ARTIFICIAL, ENVIRONMENT (AS IN ARTIFACTS)

Design Thinking is an approach to Reimagine Future

DEFINITION

Understanding Design Thinking

Thinking Inside Out and Outside in

https://upload.wikimedia.org/wikipedia/commons/f/fd/DesignThinking.ogv

What is <<Design>>

Design is to Design the Design of the Design

noun verb

noun noun

A general concept or Policy

An Activity A Plan or Intention

A Finished Outcome (Product/Service)

What Design Thinking?

Problem Finding doing the right thing

VALUE CREATION + VALUE CAPTURE

Problem Solving doing the thing right

Design is a basic principle whose primary function is innovation

The Efficiency component : Lean Principles, Quality, Time management, etc.

Design Thinking = Strategic Thinking

Problem Finding doing the right thing

Problem Solving doing the thing right

Value migration and the shift to <<VALUE CREATION ECONOMY>>

Design Thinking Agile

Lean Startup Execute: Classic Lean

Design Thinking = Strategic Thinking

Problem Finding doing the right thing

Problem Solving doing the thing right

VALUE CREATION + VALUE CAPTURE = STRATEGY

Design Thinking and Value Creation

Technology

Feasibility

Business

Viability

People & Human Values

Usability & Desirability

Design Thinking and Value Creation

Technology

Feasibility

Business

Viability

People & Human Values

Usability & Desirability

Process Innovation

Emotional Innovation

Functional Innovation

Design Thinking Process

Step by Step Approach

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STEP I - EMPATHIZE

Immerse, Observe and Engage

STEP II - DEFINE

STEP III – POINT OF VIEW

STEP IV - IDEATE

STEP V - PROTOTYPE

STEP VI - TESTIING