Post on 15-Jul-2015
transcript
@chrispalle @wisdomandcraft
wisdom + craft
Design tochange a LifE
Big Data for Mission-Driven Initiatives
(NYC)
– R. Buckminster Fuller
If humanity does not opt for integrity we are through
completely. It is absolutely touch and go. Each one of us could make the difference.
Read more at http://www.brainyquote.com/quotes/quotes/r/rbuckmins153436.html#j7tfWPtGrKrH4y9S.99
Sustainability
(before moving on, what’s the first thing we think of?)
Sustainability
People
PROFITSPLANET
social
economicenvironment
Sustainability
People
PROFITSPLANET
social
economicenvironment
(first thing most people think of) (often not a consideration)
(forgotten, unless you’re involved)
Corporate Social Responsibility
Corporate Social Responsibility
As a concept, this sounds good and makes sense, but many companies think Philanthropy is sufficient or it’s just Compliance & Risk Management; that is,
protecting their tails.
Greenwashing
Greenwashing
Just a Few Examples: Hidden Trade-Offs (production of eco-friendly while destroying something else)
Misleading labels and an over abundance of labels Irrelevance - “CFC-Free” CFCs are illegal; like saying a tree is “green”
Environmental full-cost accounting
Non-Direct Costs
Environmental + Social CostsTransaction Costs
Opportunity Costs
http://smallbusiness.chron.com/characteristics-full-cost-accounting-system-41699.html
A consideration of the ripple-effect a purchase or profit venture has on the environment and surrounding communities
Costs associated with owning a product or service after the initial expenditure.
Costs of not pursuing an expenditure in favor of another. Inability to pursue an investment because of the decrease in available funds.
Overhead and support costs such as legal counsel, training, etc.
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Product Stewardship Ethical Consumerismensure that those who design, manufacture, sell, and use consumer products take responsibility for reducing negative impacts to the economy, environment, public health, and worker safety
http://productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=231
‘Positive Buying’ - favors the purchase of satisfactory products and services ‘Negative Purchasing’ – avoiding products that are unsatisfactory And company-avoidance – avoiding companies with offending products
http://www.ethicalconsumer.org/shoppingethically/topethicaltips/whybuyethically.aspx
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Whole-Life Cost (Aka Cradle-to-Grave)
What is a B-CorpCertified to meet rigorous standards of social and environmental performance, accountability, and transparency.
Committed to the health of relationships and interdependence we have with our communities, environment, vendors, and customers.
http://www.bcorporation.net/what-are-b-corps
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Frameworks
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Unhappy Designers
Boundaries with perceived limitations
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Most Control
Least Control
Most Aware
Least Aware Pre
Parallel
Engaged
POST
wisdom + craft
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Design Research Framework™
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Alex “Sandy” Pentland"Alex Pentland, MIT (3238517166)" by Robert Scoble from Half Moon Bay, USA - Alex Pentland, MITUploaded by Magnus Manske. Licensed under CC BY 2.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/
File:Alex_Pentland,_MIT_(3238517166).jpg#/media/File:Alex_Pentland,_MIT_(3238517166).jpg
Incentivizing the network - Generically, 2x - 4x more efficient over
the incentivizing the individualSocial Physics: How Good Ideas Spread
https://www.youtube.com/watch?v=HMBl0ttu-Ow
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“Choice Architecture”We should assume people will make errors, they choose the path of least resistance, and don’t follow instructions Help people with decision-making by mapping complex options to more simpler terms.
Selfless Default Settings
Reduce Options; promote healthier choices
Avoid Attribution Overload and TMI
Clear Feedback of impact from choices made
http://nudges.org/
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Measuring Impact?
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“Metrics matter…grant-making decisions rely on the detailed expertise of program officers as well as numerical calculations. Metrics are always under revision, a virtually never-ending project.”
*(Prev. Significance Labs)
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Reduced arrest: Prevention of first-time arrest (as a result of parenting improvement by high-quality programs)
Dental care: impact on earnings, adults
Education: Attendance—impact of asthma treatment on parental, productivity
Eviction prevention: Decreased juvenile delinquency
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ConclusionWe as design and business leaders have the ability to create environments and ecosystems that affect lives. The data is out there, but it’s not yet easily usable as information. While it may not be the sexiest of endeavors, by challenging the technology to provide the feedback from our design decisions, we learn how we can affect change and make impact through the products and services we create. And if we know just how much we do impact the lives of others around us, it just might make us consider the choices we make.