design yourself

luxoft.com/user-experience

Luxoft UXD Services

Business/User

Analysis

Usability Review & Testing

Brand Book / Style Guide

Markup,Frontend,

Mobile Developm

ent

Graphical Design

Iterative Prototypes

AND PROCESS IN UXD

.

as designers, we can chooseto move pixels for money

or decide improve some else’s life

aa

You take the red pill – you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember, all I'm offering is the truth – nothing more.

Andy and Lana Wachowski, The Matrix

a

prepare for a battle

You will need strategy.You will need tactics.

You will need to know your friends and your competitors.

rare product exists in isolation

rare product exists in isolation

a customerto order

rare product exists in isolation

a customerto order

usersto use

rare product exists in isolation

a team to develop

a customerto order

usersto use

in order to succeedwe have to consider

all of them

a team to develop

a customerto order

usersto use

we as designers might look arrogant

often we assume that

customer is narrow-minded users

are stupid

developers are lazy

often we assume that

customeris narrow-minded users

are stupid

developers are lazy

does it helps us to make a good product?

as a result

как хотел заказчик

as result we spend too much time polishing

the design that we are ashamed of

for others we might look antisocial

and they will to stay away from us

April 7, 2023

who benefits from such situation?

if you want to improve some else’s life

if you want your ideas to be implemented

if you want your opinion to be considered

revise yourself

April 7, 2023

change for better

April 7, 2023

change for better

• offer help, when needed;• talk less, listen more; • be trustworthy; • ask what you do not understand; • mind what you say; • treat others the way you want to be treated

revise your attitude

customer is narrow-minded users

are stupid

developers are lazy

revise your attitude

customer is a creator

users areyour companions

developers are experts

in order to develop a UXD solution that meets business and users needs,

that is feasiblewe have to be determined

to acquire and transfer right information at a right moment in a project

• he wants to participate and to be heard;• he wants to get a predictable result;• he wants the product to be delivered on time;

customer is a creator

to be heardto get a predictable result

delivered on time

customer is a creator

• invite him to discussion• suggest a plan• show intermediate results

There are some UX practices you can apply in communication with your customer

★ shows applicability and expediency

CEO Project Manager

Product Manager or Business

AnalystMarketing

Team

Kick-Off ★ ★★★ ★★★ ★ Stakeholders Interview ★★ ★ ★★★ ★★

Creative Workshop ★ ★★★ ★★★ Task Analysis Workshops ★★★ ★★

Planning ★★★ ★★ ★

Demo ★★ ★★★ ★

Approval and Release ★ ★★ ★★★ ★

• they will use what you’ve done if they like it;• they are ready to tell you what they want;• they will suffer if your guesses are wrong.

users are your companions

what they likewhat they wantwhy they suffer

users are your companions

• explore• co-create• evaluate

There are some UX practices you can apply in communication with your users

★ shows applicability and expediency

Operator Mentor Tech. Administrator Manager

Interview ★★ ★★ ★★ ★★★

Observe ★★★ ★★ ★

Visit Training ★★ ★★★ ★ ★

Diary Study ★★★ ★

Co-Design ★★ ★★★ ★★ ★

Demo ★★ ★★ ★★ ★★

Evaluation with Users ★★★ ★ ★

• they implement ideas but take decisions;• they prefer to see whole picture;• they ignore what they do not like.

developersare experts

implement ideasto see whole picture

ignore

developersare experts

• discuss early• analyze fully• review together

There are some UX practices you can apply in communication with development team

★ shows applicability and expediency

Business Analyst

Software Architect Developer QA

User Interview and Observation ★★ ★ ★

Stakeholders Interview ★★★ ★★

Visit Training ★★ ★ ★

Co-Design ★★★ ★ ★ ★

Feasibility Check ★★ ★★ ★★ ★★

User Testing ★★ ★ ★

Design Approval ★★★ ★★★ ★ ★

Knowledge Transfer ★ ★★★ ★★

Graphical Assets Transfer ★★★ ★

Implementation Review ★★★ ★★

communication timeline

study needs and expectations

co-create

ideate

evaluate

support development

evaluate

detail

Thank you!

luxoft.com/user-experience

zettaua @ slideshare