Designing Delightful Experiences for Job Shoppers

transcript

“The war for talent is over. The talent won.”

Bersin :: 2014 Predictions :: http://wrd.cm/1YP5gVI

Our field user research reveals a tremendous amount of job seeker tasks & needs…

… and at any given step, job seekers continue to lack information, tools, & support.

Job seeker’s experience is filled with uncertainty and anxiety

Knowledge Security Tools Planning Management

"Our employees are no longer looking for a career, they're looking

for an experience.”

Today, eCommerce shopping experience is heavily influencing the expectations of job seekers

Reuters sites 3 top online activities - globally

BANKING SHOPPING JOB HUNTING

48%60% 41%

Reuters :: http://reut.rs/1Gm4fZP

Let’s hear Becca’s story

SOCIALMOBILE

CONTENT AUTHENTIC

So, how is job hunting like shopping?

STORE EXPERIENCE

SOCIAL EXPERIENCE

PRIMARY USER INFLUENCERS RECEPIENT

EXPLORING

VALIDATION PURCHASE

CONVENIENCE

TELEVISIONGOOGLEFRIENDSWINDOW SHOPPING

ONLINEFAMILY & FRIENDSFRIENDSWINDOW SHOPPING

FAMILY & FRIENDSBRIDE TO BEIN STORE SHOPPING

ONLINESTORE

MOBILE EXPERIENCE

EDUCATION CONFIRMATION

ONLINE EXPERIENCE

KEY FUNCTIONALITIES, TACTICS AND MARKETING OPPORTUNITIES (Starting Point)

SEODATABASE MARKETINGMERCHANDISINGEASY WAY OF SAVING CREATING WISHLISTAND MORE...

VISUAL MERCHANDISINGCONTEXTUAL EDUCATIONPROPRIETARY CREDITPRODUCT REVIEWSINTERACTING WITH PRODUCT IN STOREAND MORE....

VISUAL MERCHANDISINGPRODUCT COMPARISONSELECTION TOOL (ACROSS DEVICES)SHARE ON FACEBOOKINTERACTING WITH PRODUCT IN STOREAND MORE.......

VISUAL MERCHANDISINGSELECTION TOOL (ACROSS DEVICES)SHARE ON FACEBOOKINTERACTING WITH PRODUCT IN STOREAND MORE.....

REPEAT PURCHASEPERSONALIZATIONINFLUENCE NEW PURCHASEAND MORE....

CONVENIENCEVALUE

EMOTIONAL CHOICE

Ranjana Sharma :: Echidna

What can we learn from eCommerce Design & Marketing

practices?

Brand“You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.“

~ David Ogilvy

Product reputation = Workplace reputation

Wired 2013:: http://wrd.cm/1YP5gVI LA Times 2015 :: http://lat.ms/1JDl4iM

Brand :: Creating insistence

Ideally, your brand should be the first one that comes to their minds within specific product categories and associated with key consumer benefits.

Shopify :: Tucker Schreiber :: http://bit.ly/1N1n5wO

Brand :: Its ever-lasting influence

Get Elastic :: Linda Bustos :: http://bit.ly/1KOMJ4q

Brand :: Tell what makes you unique

Brand :: Let your brand character shine through

Brand :: Be where people are

Bazaar :: Lauren A Fisher :: http://bit.ly/1j3bfWx

Brand :: Change the branding rules

Shopify :: Tucker Schreiber :: http://bit.ly/1LkgoG5

417coffee :: John Vaughan :: http://bit.ly/1j3cogR

Brand :: What we are doing today

… which can be easily adopted to any customer brand

Engaging, branded experience extending from the Career site into the Talent Suite leveraging Culture Fit Quiz and other company content…

Brand :: What we could be doing tomorrow

nframil@us.ibm.com

Send us your ideas or thoughts:

Mobile & Responsive“Mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way.”

~ Brad Frost

“We are no longer in a mobile first world, we are in a mobile only world.”

~Larry Page

Mobile Responsive :: Some fun facts

Undercover Recruiter :: http://bit.ly/1jANfKk Shopify :: http://bit.ly/1jANrcG

“People do not put their phone down then go find a desktop to do something. The use their phone.”

~ Larry Page

“Average smartphone user checks their phone up to 221 times per day.”

~ Paul Cousineau, Amazon

Mobile Responsive :: Optimize experiences to be simple, beautiful, & mobile / responsive

Mobile Responsive :: Use easy, frictionless checkout approach

Mobile Responsive :: Personalize (humanize!) based on usage and data

Mobile Responsive :: Leverage context, e.g. location, situation, and time

Mobile Responsive :: Get ready for Mobile 3.0 through IoT and wearables

Gt Elastic :: http://bit.ly/1JGXIZM

Mobile Responsive :: 5 current must-haves for Talent Acquisition

Get your career site optimized.

One click. Maybe two.

Get comfortable accepting profiles instead of resumes.

Measure you career site web traffic better.

Deliver what candidates want.

The Hiring Site :: Tim Sackett :: http://cb.com/1jB4Wth

Brand :: What we are doing today

Talent Suite Onboarding Lead Manager

Assessments Candidate Experience Recruiter & Hiring Manager

Mobile Responsive :: What we could be doing tomorrow

nframil@us.ibm.com

Social“Ratings and reviews make a material difference to consumers. They influence purchase decisions – that’s a given.”

~ Daniel Hewitt

92 % percent of people believe friends and

family over marketing hype for consumer brands.

Forbes :: Kimberly A. Whitler :: http://onforb.es/1NXiuKM

48% of job seekers say reviews posted on Glassdoor in the last six months have the

most impact on their perception of the employer brand

New Talent Times :: Erin Osterhaus :: http://bit.ly/1jANfKk

Social :: It’s no different for Talent Acquisition

Social :: It’s not just about reviews, liking, and sharing…

Social :: You can weave in social in creative & relevant ways

Social :: Blogs & social sites are great (but how current & easy are these to find?)

Social :: What we are doing today

Social :: What we could be doing tomorrow

nframil@us.ibm.com

Content“Content is anything that adds value to the reader's life.”

~ Avinash Kaushik, Google

Content :: The many facets of eCommerce content

Salmon Limited :: http://bit.ly/1OcONag

Content :: The many facets of eCommerce content, cont.

Salmon Limited :: http://bit.ly/1OcONag

Content :: The power & diversity of video

Shopify :: Richard Lazazzera :: http://bit.ly/1P9qWHK

Storytelling & Product Showcase Entertainment + Product Highlight Showcasing Product Features

Product Review/Selection AdviceEntertainment + Product Feature

Content :: Are you using video at each phase of your candidates’ journey?

Authentic“We have to dare to be ourselves, however frightening or strange that self may prove to be.”

~ May Sarton

Authentic and Personal

Of A Kind :: http://www.ofakind.com/ :: http://bit.ly/1Lhf2vQ

Content :: Adding personal touches

Shopify :: Tucker Schreiber :: http://bit.ly/1LkgoG5

Summary

It’s not about job seeking anymore, but about

job shopping experience

Could this be your job detail page of the future?

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