Designing for Live and Digital by agencyEA

transcript

PLUGGING INTO TECHNOLOGY: DESIGNING “LIVE+DIGITAL”

PRESENTEDBY:

RICK COSGROVESENIOR DESIGNERAGENCYEA

01.OUR DESIGN PROCESS

02.SOLUTIONS: DIGITAL + LIVE

03.LEARNING FROM DESIGNING IN DIGITAL

OURDESIGN PROCESS

How we do it

1. UNDERSTAND THE CLIENT’S GOALS

OURDESIGN PROCESS

PROFILETHE AUDIENCE

IDENTIFYTHECHALLENGES

BUILDTHESTRATEGY

2. DIGITAL BRAINSTORM

OURDESIGN PROCESS

DIGITAL INSPIRATION

DIGITAL RESOURCES

OURDESIGN PROCESS

DIGITAL INSPIRATION

OURDESIGN PROCESS

DIGITAL RESOURCES

OURDESIGN PROCESS

3. FROMINSPIRATION TO IDEATION

RELEVANT TOOLS

OURDESIGN PROCESS

LEVERAGERESOURCES

ELEVATE THE SOLUTION

4. REVISE, REVISE, (WITH TEARS IN YOUR EYES)

SOLUTIONS: INTEGRATING DIGITAL+LIVE

Booya baby!

UNDERSTAND THE CLIENT’S GOALS

PROFILE THE AUDIENCE

IDENTIFYTHECHALLENGES

BUILDTHESTRATEGY

SOLUTIONS: INTEGRATING DIGITAL + LIVE

BOEING747-8 INTERCONTINENTALPREMIERE & FIRST FLIGHT

UNDERSTANDCLIENT GOALS

ENERGIZE AND THANK BOEING’S KEY STAKEHOLDERS – CUSTOMERS, SUPPLIERS AND WORKFORCE

POSITION THE 747-8 INTERCONTINENTAL AS “THE MUST HAVE AIRPLANE” FOR A GLOBAL OPERATOR: STYLE, PERFORMANCE, AND CONFIDENCE

HIGHLIGHT THE NEW TECHNOLOGIES AND MATERIALS THAT CREATE BOTTOM LINE CUSTOMER BENEFITS

KNOWYOURAUDIENCE

CUSTOMERS (B2B)

SUPPLIERS / PARTNERS

EMPLOYEES

10,000+

KNOWTHECHALLENGES

GENERATE BUZZ, ANTICIPATION AND PARTICIPATION FROM A GLOBAL CUSTOMER BASE

CHANGE IN SCOPE AND SCALE OF PRODUCT REVEAL

TIGHT WINDOW OF EXECUTION

WORK WITHIN THE WORLD’S LARGESTBUILDING BY VOLUME

MICROSITE

INTEGRATED EMAIL CAMPAIGN

LIVE VIDEO STREAMING

LIVE TWITTER & TEXT MESSAGING INTEGRATION DURING EVENT

WORLD’S LARGEST KABUKI DROP

BUILDTHESTRATEGY

MICROSITELIVE STREAM& TEXT FEEDLIVE VIDEO STREAMING, TEXTING ON SCREEN, PHOTO AND COMMENT

GE HEALTHCAREHEALTHYMAGINATION SHOWCASE & RSNA

GE HEALTHCAREHEALTHYMAGINATION 2011 SHOWCASE

BATHROOMS

LIVE SETS & HOLOGRAPHIC THEATERLIVE ACTORS PAIRED WITH DIGITAL FIGURES

GE HEALTHCAREHEALTHYMAGINATION 2011 POP-UP

INTEL INFOSCAPE & EXERGAMINGGENERAL PUBLIC’S INTERACTION WITH SHOWCASE

GE HEALTHCARERSNA 2010 & 2011

SOCIALINTEGRATIONTWITTER, POLLS AND COMMENTS FEED

SEARSKENMORE CHEF’S CHALLENGE

QR CODEUSING A FLASH MOB WEARING SHIRTS WITH PRINTED QR CODES

LIVE STREAMINGUSING FACEBOOK FOR AUDIENCE ENGAGEMENT AND STREAMING CONTENT

CITY TARGETCHICAGO POP-UP ACTIVATIONS

AUGMENTED REALITYDIGITAL VIEWER ALLOWS CONSUMERS TO GLANCE INTO THE PAST - HISTORIC ASPECT OF CARSON PIERRE SCOTT BUILDING

CITY TARGETCHICAGO ACTIVATIONS

TOUCHSCREENPRODUCT PROMOTION AND LEAD GENERATION SPECIFICALLY FOR LOCALS WHO LIVE & WORK IN THE LOOP

GEO CACHEGPS SCAVENGER HUNT AND CUSTOMER INCENTIVE

THANK YOU!STAY SASSY, DON’T BE CHICKEN

RICK COSGROVESENIOR DESIGNERAGENCYEA

LEARNING FROM DESIGNING IN DIGITAL My two cents...

1. START IN THE REAL WORLD: DESIGN WITH LOGISTICS AT THE FOREFRONT

2. ALWAYS SEE YOUR “DIGITAL” TURN INTO A REALITY

3. HAVE NO FEAR: WE STILL USE TRADITIONAL MARKETING, IT’S THE INTERACTION METHODS THAT EVOLVE

4. THE WORLD IS SMALL, AND EVERYTHING HAS BEEN DONE. SO MAKE “EVERYTHING” BETTER