Designing twenty-ﬁrst century organisations with social tools

transcript

Designing twenty-first century organisations with social toolsLee Bryant, May 2009

The Twentieth Centurycompany is still with us

the post-industrial society of the C20th

mass production, marketing, segmentation

culture of the “modern” corporation

Weberian bureaucracy

Weberian bureaucracy Industrial Revolution

Weberian bureaucracy Industrial Revolution Taylorism

welcome to the “IT” Department

CRM: we do not value you or your call

The Twentieth Century company does not trust its staff or its customers

It was not always like this

traditional trading networks

guilds, professions and networks

even banking used to be a profession

...before it descended into plunder

the Twenty-First Century company will be more modern and more traditional

scale-free networks are old & reliable

lesson of social web : trust breeds trust

(cc) http://www.flickr.com/photos/yuan2003/403643949/

social networks + weak ties = organisational immune system

trust is cheaper than control

network-centric managementis more robust than the org chart

we can no longer afford thehigh-friction, high-cost model

of process over people

downturn is our impetus for change

time to move beyond ‘doing projects’ and turn this into the mainstream

time for social business design?

what do we need #1 :stop handing over all projects

involving technology to the IT dept.

what do we need #2 :connected infrastructure

Public feeds & flows: data firehose

Tweets, bookmarks & tags: signals of relevance

Blogs and networks: sharing & sense making

Group collaboration: getting things done

Personal tools: organising your world of work

what do we need #3 :mobilise your people

No point being open at the edges...

... if you treat your staff like machines

what do we need #4 :evolutionary processes,

not ‘best practice’

better ambient awareness

rapid feedback is the key to evolution

what do we need #5 :user experience is the key to the

consumerisation of the enterprise

what do we need #6 :make hidden data shared and useit to drive collective intelligence

what do we need #7 :a network-centric view

of the business

Thanks for listening!

I am lee@headshift.com and live at http://www.headshift.com

Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers:

http://www.flickr.com/photos/jadezz/100313191/

http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/

http://www.flickr.com/photos/erix/2657100921

http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg

http://www.flickr.com/photos/jurvetson/52581560

http://www.flickr.com/photos/aturkus/139818702/sizes/l/

http://www.flickr.com/photos/yuan2003/403643949/

http://www.flickr.com/photos/cheesepicklescheese/419050330/

http://www.flickr.com/photos/cote/54408562/

http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg

http://www.flickr.com/photos/wills/119744777/

http://www.flickr.com/photos/paul_irish/2379958609/

http://www.flickr.com/photos/jurvetson/52581560/sizes/l/

http://www.flickr.com/photos/86624586@N00/10190970/

http://www.flickr.com/photos/victoriapeckham/164175205/

Designing twenty-ﬁrst century organisations with social tools

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