Designing with Data for Humans

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DESIGNING WITH DATA FOR HUMANS Designers and UX professionals have the opportunity and skills to shape data so it’s understandable, manageable and positively affects lives. Ivo Gasparotto has worked on a team at GE Capital to create an intuitive application for users to manage and manipulate massive amounts of business and operations-related data. The team produced a user-centered application that allows access to data and surfaces unique insights into their business. Ivo will share what he’s learned about using design to make data more meaningful for people in the ways they do business and connect with the world.

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Designing with Data for Humans

UXThursday, June 26th 2014

Ivo Gasparotto / @ovidovi

“…it provides us with new kinds of glasses to see the world.”

-Moritz Stephaner, information designer

Understanding Users and Data

What is fleet management?

Vehicles

service sales

Humans

drivers managers executives

!

What are the biggest opportunities for improvement?

Large scale Location Diverse data sets Numeric format

Vehicle data qualities

Sketch it out but prototype with real data

BI LEAD

PROJECT MANAGER

DATA ANALYST

ARCHITECTBI LEAD VISUAL DESIGN

INTERACTION DESIGN

NOT PICTURED

DATA BASE ARCHITECT BACK-END DEVELOPMENT FRONT-END DEVELOPMENT

DATA SCIENTIST BUSINESS ANALYST GEOSPATIAL DEVELOPER

The team

d3js.orgprocessing.org

Building Structure

Large scale Location Diverse data sets Numeric format

Vehicle data qualities

Visualization choices: Large scale

Grouping like objects with aggregation

Enable movement through layers of information !!!Allow for granular views of data !!!

Represent different perspectives

Loss of important detail through aggregation !!!

High density provides richness in data !!!

Visualization choices: Large Scale

Leverage density to provide more depth in the data

Use geography as a navigation system Visualization choices: Location

Use geography as a canvas Visualization choices: Location

Change Perspective Manage Categories

Adjust Binary AspectsSet Threshold

Allow for exploration by providing controls Design choices: Diverse datasets

Scale or range

5 1

Make numbers more relevant and understandable

Metaphor

143.89Context

185.79

Design choices: Numeric formats

Creating Experiences

“How can I look at the problem from different vantage points? !

How can I look at this information? Can it be made to look smaller? Can I see it in context? How can I pull myself out of the situation? How do I see it by changing scale?” !!-Richard Saul Wurman, Information Anxiety

Humans understand stories

“What the Jobs Report Really Means” by Matthew C. Klein http://www.bloomberg.com/dataview/2013-11-08/

“What the Jobs Report Really Means” by Matthew C. Klein http://www.bloomberg.com/dataview/2013-11-08/

“What the Jobs Report Really Means” by Matthew C. Klein http://www.bloomberg.com/dataview/2013-11-08/

Our Responsibility

Chicago Hot List: Predictive Policing “An index of the roughly 400 people in the city of Chicago supposedly most likely to be involved in violent crime.”

A call to action

Thank youIvo Gasparotto / @ovidovi