First Off... Who Am I?

Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+

person Digital Marketing and SEO firm Columnist:

Interviewer:

Host of:The Digital Marketing Excellence Show &The Digital Marketing Answers Show

Eric Enge – Fun Fact

I Have Run the Boston Marathon 3 Times!

Authority of Publishing Sites

How You Get to the Top Tier

• You’re nuts, they aren’t going to take my content

• I have no authority!

Climb the Ladder One Step at a Time

Be an Expert or Go Home

You Can’tBuild TrustWith RandomWriters!

Should Go Without Saying

Get Content and Social

Media Efforts Aligned

Build Relationships With Influencers

Be Part of the Community

Measure Progress

Topics I Will Cover

• Content and Social Media Effort Alignment• Building Relationships with Influencers• Measuring Progress

Content Marketing and Social Media

Get Them Working Together!

Content and Social Media Reinforce Each Other

Sing From the Same Songbook

Be Visual

Link Share

Image Share

Source: Craig Fifield

Tailor Posts to the Platforms

Dustin Stout

Kandice Linwright

Great Content is a Gift to the Social Media Team

Influencers

The Value of Influencers

You Influencer

Your Reach Their Reach

The Influencer Conversion Bonus

20,000 connections

20,000 connections

20 shares10 links

100 shares50 links

The Role of Influencers

Influencer

Creating Trust in One Relationship

Interview Influencers

Relationship Building Pyramid

Higher Effort

HigherValue

Likelihood to Share Formula

Share Rate

Creating Impressions

Direct Outreach

Potential Linker

Measuring Your Progress

Engagement

Not Just Volume, But Who Engages

Social Sharing Volume Per Article

Social Event Volume Over Time

Average Share Volume Per Article

Author Comparison on the Same Site

Google Plus Activity147,863!

978 +1s734 Shares

Major League Soccer Nails It

Thank You!

Eric Enge

eenge@stonetemple.com@stonetemple

+Eric Enge(508) 485-7751

www.stonetemple.com